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Home My WebLink AboutAgenda Packet - EVWD Board of Directors - 05/27/2015WEDNESDAY, MAY 27, 2015 SOCIAL MEDIA IMPLEMENTATION 58% 23% 22% 21% 19% Facebook LinkedIn Pinterest Instagram Twitter SOCIAL MEDIA USERS AMONG ADULTS 2 Percentage of All American Adults Ages 18+ Who Use Social Media Source: September 2014, Pew Research Center 2,003 Adults Surveyed NETWORK PARTICIPATION •Strategic Engagement Focused on Three Sites –Facebook •Focused on Visual and Written Content •Most Popular Social Media Site –Instagram •Mobile Photo and Video Sharing Focused on Visual Content •Increasing Popularity –Twitter •Micro-blogging Service Focused on Written Content •Popular Under Age of 50 •Additional Networks for Future Consideration –Vimeo, LinkedIn, Pinterest –Hootsuite ENGAGEMENT STRATEGY •Reflect Brand Strength •Participate in Other Groups •Generate Appealing Content –Educate Customers –Share Information/News –Promote Events –Engage Community –Increase District Communication •Moderate Conversations as Appropriate 4 NAMING & PROMOTION •Common Name for All Social Networking Sites –Limited by Availability and Number of Characters –East Valley Water •Promotion –Website Integration –Included in All Printed Materials –CCR Article –Follow Other Groups –Ask Staff to Post Links and Promote –Share Expertise and Valuable Content 5 6 7 8 POSTING SCHEDULE & MEASURING SUCCESS •Most Effective Posting Days/Times –Facebook •Thursdays, 9:00am–12:00pm –Instagram •Fairly Consistent Through Week –Twitter •Mondays-Thursdays, 1:00pm–3:00pm •Site Monitoring –Monthly Update to Public Affairs Manager –Review Analytics Provided by each Service –Evaluate Key Metrics •Number of Page Views and Followers •Shares •Referral Traffic •Photo views 9 IMPLEMENTATION Implementation Plan Approved by General Manager/CEO and Public Affairs Manager Account Setup •Board of Directors Plan Update •Start Posting •Build Community •Monthly Reports 10 DROUGHT UPDATE 2 DROUGHT UPDATE 146 170 102 117 100 93 93 96 0 50 100 150 200 2015 2013 January February March April Month Total System Reduction January 3% February -8% March 13% April 15% 3 Gallons Per Capita Per Day CONSERVATION TIMELINE 4 STATE WATER BOARD REQUIREMENTS 5 REQUIREMENT STATUS DATE No run off or excessive waste for outdoor irrigation July 2014 Hose shut-off nozzle when washing motor vehicle Outdoor landscaping watered between 8:00pm-6:00am Cover swimming pools when not in use Water fountains and decorative features use recirculating sytem Outdoor irrigation restricted to three days/week March 2015 Request water at restaurants Hotel/Motel option to skip daily linen washing No irrigation during or two days after measurable rainfall No irrigation of turf or high water use plants in public street medians May 2015 No potable water irrigation of newly constructed homes or buildings Ordinance Changes •Section 10 –Incorporating drought factor and activation process •Section 15 –Exterior landscaping requirements –Excessive irrigation clarification –Commercial Facility base year –Medians and parkways –Decorative features –Hotels and motels –General Manager Emergency authority –Violations/ enforcement –Establishment of a Conservation Commission 6 ENFORCING REQUIREMENTS 7 CURRENT •1st: Warning: No Charge •2nd Offense: $100 fine –(Within 12 Months) •3rd Offense: $200 and/or Installation of a Flow Restrictor •Subsequent: Disconnection PROPOSED •1st: Warning: No Charge •2nd Offense: $100 fine –(Within 12 Months) –30 Calendar Day Corrective Period •3rd Offense: $300 –30 Calendar Day Corrective Period •4th Offense: $500 –30 Calendar Day Corrective Period •5th Offense: $500 and Installation of Flow Restrictor –30 Calendar Day Corrective Period WATERING DAY RESTRICTIONS •Prohibits daytime watering •Watering Day Restrictions –Even numbered addresses may water on Tuesdays, Thursdays and Saturdays –Odd numbered addresses may water on Wednesdays, Fridays, and Sundays –Watering is prohibited on Mondays •Exemptions –Repairing irrigation systems –Drip irrigation/ micro-spray –Weather-based irrigation controllers •Prohibit during or two days after rain 8 SERVING AS A RESOURCE •Up to 70% of residential water use is outdoors –Reduce ornamental turf –Increase irrigation efficiency •Work hand-in-hand to achieve water savings •Rebate Programs –Turf Removal –Weather-based irrigation controller –Others as required 9 TURF REPLACEMENT •Commercial Turf Replacement Through Valley District: $3/square foot –$1 Grant $1 Valley District $1 EVWD –Priority for Government Facilities •Residential Turf Replacement: $2/square foot –$1.50 EVWD $0.50 Valley District •Maximum Rebate varies with yard size –Front Yard Only, Unless Granted Program Variance –Must Replace Existing Turf With Permeable Landscaping –Develop Waiting List Now 10 ESTIMATED COSTS •$2/ square foot –Turf removal, irrigation installation, ground cover, limited plants •$4 / square foot –Turf removal, irrigation installation, ground cover, basic plant selection •+$4 / square foot –Large variety of landscaping options and costs •$8.50 / square foot –Artificial turf only 11 ADDITIONAL PROGRAMS •Weather-Based Irrigation Controllers –Priced approximately $500 Each –Direct Install –Residential and Commercial Customers •Residential Audits •Maintain AB 1420 Compliance –Toilets –Showerheads/ aerators –Sprinkler nozzles –Washing machines 12 “ON OUR WAY TO 28” Outreach Goals •Embrace the opportunity for change •Encouraging •Motivating •Sense of community •Achievable goal 13 ON OUR WAY TO 28- CONCEPTS 14 ON OUR WAY TO 28- CONCEPTS 15 ON OUR WAY TO 28- CONCEPTS 16 REACHING OUT TO THE COMMUNITY 17 STAFFING CONSIDERATIONS •Contract Landscape Architect for Plan Review –Partner With City of Highland •Contract weather-based irrigation controller install –Expand existing landscaping contract •Conservation Representative –Two Part-time Staff Members •Conservation Specialist 18 ACCOUNTABILITY & TRANSPARENCY •Monthly State reporting –Make information available to community to track •Regular board updates –Violations –Conservation effectiveness –Conservation Commission activity 19 IDENTIFYING POTENTIAL SAVINGS 20 TRACKING EFFECTIVENESS Recommended Action •Adopt Ordinance 395 to replace Ordinance 393 •Declare a continued water shortage condition –Remain in Stage 2 of the Water Supply Contingency Plan •Adopt Resolution •Authorize the General Manager/CEO to expand the District’s water conservation rebate programs 22