HomeMy WebLinkAboutAgenda Packet - EVWD Board of Directors - 09/18/2023BOARD OF DIRECTORS
SEPTEMBER 18, 2023
East Valley Water District was formed in 1954 and provides water and wastewater services to
104,000 residents within the cities of San Bernardino and Highland, and portions of San
Bernardino County.
EVWD operates under the direction of a 5member elected Board.
GOVERNING BOARD EXECUTIVE MANAGEMENT
Phillip R. Goodrich
Chairman of the Board
Michael Moore
General Manager/CEO
James Morales, Jr.
ViceChairman
Brian W. Tompkins
Chief Financial Officer
Chris Carrillo
Governing Board Member
Jeff Noelte
Director of Engineering & Operations
Ronald L. Coats
Governing Board Member
Kerrie Bryan
Director of Administrative Services
David E. Smith
Governing Board Member
Patrick Milroy
Operations Manager
Rocky Welborn
Water Reclamation Manager
Justine Hendricksen
District Clerk
Strategic Planning Workshop
Special Board Meeting
September 18, 2023 5:00 PM
25318 5th Street, Highland, CA 92410 (Sterling Natural Resource Center)
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
In order to comply with legal requirements for posting of agenda, only those items filed
with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday
meeting not requiring departmental investigation, will be considered by the Board of
Directors.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker
Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is
limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State
of California Brown Act, the Board of Directors is prohibited from discussing or taking
action on any item not listed on the posted agenda. The matter will automatically be
referred to staff for an appropriate response or action and may appear on the agenda at a
future meeting.
INFORMATIONAL ITEMS
a.Strategic Planning Workshop
REPORTS
a.Board of Directors’ Comments
ADJOURN
BOARD OF DIRECTORSSEPTEMBER 18, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to104,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.GOVERNING BOARD EXECUTIVE MANAGEMENTPhillip R. GoodrichChairman of the Board Michael MooreGeneral Manager/CEOJames Morales, Jr.ViceChairman Brian W. TompkinsChief Financial OfficerChris CarrilloGoverning Board Member Jeff NoelteDirector of Engineering & OperationsRonald L. CoatsGoverning Board Member Kerrie BryanDirector of Administrative ServicesDavid E. SmithGoverning Board Member Patrick Milroy Operations ManagerRocky Welborn Water Reclamation ManagerJustine Hendricksen
District Clerk
Strategic Planning Workshop
Special Board Meeting
September 18, 2023 5:00 PM
25318 5th Street, Highland, CA 92410 (Sterling Natural Resource Center)
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
In order to comply with legal requirements for posting of agenda, only those items filed
with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday
meeting not requiring departmental investigation, will be considered by the Board of
Directors.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker
Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is
limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State
of California Brown Act, the Board of Directors is prohibited from discussing or taking
action on any item not listed on the posted agenda. The matter will automatically be
referred to staff for an appropriate response or action and may appear on the agenda at a
future meeting.
INFORMATIONAL ITEMS
a.Strategic Planning Workshop
REPORTS
a.Board of Directors’ Comments
ADJOURN
BOARD OF DIRECTORSSEPTEMBER 18, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to104,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.GOVERNING BOARD EXECUTIVE MANAGEMENTPhillip R. GoodrichChairman of the Board Michael MooreGeneral Manager/CEOJames Morales, Jr.ViceChairman Brian W. TompkinsChief Financial OfficerChris CarrilloGoverning Board Member Jeff NoelteDirector of Engineering & OperationsRonald L. CoatsGoverning Board Member Kerrie BryanDirector of Administrative ServicesDavid E. SmithGoverning Board Member Patrick Milroy Operations ManagerRocky Welborn Water Reclamation ManagerJustine HendricksenDistrict ClerkStrategic Planning WorkshopSpecial Board MeetingSeptember 18, 2023 5:00 PM25318 5th Street, Highland, CA 92410 (Sterling Natural Resource Center) www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting.Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelatedmodification or accommodation, including auxiliary aids or services, that is sought in orderto participate in the above agendized public meeting should be directed to the District Clerkat (909) 8854900 at least 72 hours prior to said meeting.
In order to comply with legal requirements for posting of agenda, only those items filed
with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday
meeting not requiring departmental investigation, will be considered by the Board of
Directors.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker
Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is
limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State
of California Brown Act, the Board of Directors is prohibited from discussing or taking
action on any item not listed on the posted agenda. The matter will automatically be
referred to staff for an appropriate response or action and may appear on the agenda at a
future meeting.
INFORMATIONAL ITEMS
a.Strategic Planning Workshop
REPORTS
a.Board of Directors’ Comments
ADJOURN
Agenda Item
#a
September 18, 20231
Meeting Date: September 18, 2023
Agenda Item #a
Informational Item
Special Board Meeting
TO: Governing Board Members
FROM: General Manager/CEO
SUBJECT: Strategic Planning Workshop
RECOMMENDATION
This agenda item is for informational purposes only, no action required.
BACKGROUND / ANALYSIS
East Valley Water District (District) has started preparing for the next chapter by
embarking on the development of a Strategic Plan. Recognizing the changing landscape
of water management, community needs, and the completion of the Sterling Natural
Resource Center, the Strategic Plan aims to align the District’s goals, resources, and
actions to best serve the Ratepayers. By developing the Strategic Plan, the District
seeks to ensure long-term sustainability, operational efficiency, and continued reliable
service.
WSC (the District’s selected strategic partner) is supporting the development of this
plan, and will engage the Board of Directors to receive direction and input setting the
priorities of the District. Engagement with the Board will be conducted in a workshop
format.
By developing a Strategic Plan, the District will create a roadmap for initiatives,
projects, and services provided within the community.
AGENCY GOALS AND OBJECTIVES
III - Deliver Public Service With Purpose While Embracing Continuous Growth
B. Strive to Provide World Class Customer Relations
C. Promote a Positive Organizational Culture
IV - Promote Planning, Maintenance and Preservation of District Resources
B. Enhance Planning Efforts that Respond to Future Demands
REVIEW BY OTHERS
This agenda item has been reviewed by Administration.
Agenda Item
#a
September 18, 20232
Meeting Date: September 18, 2023
Agenda Item #a
Informational Item
FISCAL IMPACT
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
________________
Michael Moore
General Manager/CEO
ATTACHMENTS
No attachments
EAST VALLEY WATER DISTRICT
Strategic Plan Workshop
1.Introductions
2.Core Values Exercise
3.Strategic Plan Background
4.Mission
5.vision
6.Goals & Objectives
Agenda
Review the Core Values
of East Valley Water District
3
SPEND 15 MINUTES REVIEWING THE EXISTING CORE VALUES OF EVWD
Use the sticky notes to
add your responses to
the following:
•Is this Core Value still
relevant?
•What would you change
about this Core Value?
•What is missing from this
Core Value?
•Other impressions
On the fourth board, add
your ideas for additional /
new Core Values.
Use values word cards,
phrases, ideas, etc.
In the last 5 minutes, add
dots to your priorities.
Strategic Planning
Strategic
Planning
5
Why we’re
here
Where we’re
going
6
Meeting
People Where
They Are
Listening to
Understand
Authentic
Engagement
Effective
Communications
7
Creating
Unity
Integrated
Planning
A Tailored
Framework
Smart
Metrics
What?
How?
Why?
Strategic Plan Key Elements
Why do we do what we do?
Why is the purpose important?
Why?
Start with Why!
Mission
Vision
Values
9
Mission
Vision
Values
Strategic Plan Key Elements
How do we achieve
the mission?
How? Vital Factors
Strategies
10
Mission
Vision
Values
Strategic Plan Key Elements
What do we do?
What?
Vital Factors
Strategies
11
Goals
Current Strategic Plan
12
GUIDING PRINCIPLES
As part of the District’s Strategic
Plan, a set of guiding principles
have been established to provide
a consistent direction to East
Valley Water District. These
principles which include the District
Vision, Core Values, and Goals
and Objectives ensure long-term
consistency and continuity of
service.
DISTRICT VISION
Enhance and preserve the quality
of life for our community through
innovative leadership and world-
class public service.
CORE VALUES
Guides the overall decision making at all
levels. This element of the planning process
experiences minimal changes over time and
serves as a “home base” for all other
activities.
•Leadership: Motivating a group of people to act
toward achieving a common goal or destination.
•Partnership: Developing relationships between a
wide range of groups and individuals through
collaboration and shared responsibility.
•Stewardship: Embracing the responsibility of
enhancing and protecting resources considered
worth caring for and preserving.
Current Strategic Plan
DISTRICT GOALS & OBJECTIVES
13
IMPLEMENT EFFECTIVE
SOLUTIONS THROUGH
VISIONARY LEADERSHIP
•Identify Opportunities to
Optimize Natural
Resources
•Maximize Internal
Capabilities through
Ongoing Professional
Development
•Strengthen Regional,
State and National
Partnerships
•Encourage Performance
Based Results Through
Staff Empowerment
MAINTAIN A COMMITMENT
TO SUSTAINABILITY,
TRANSPARENCY, AND
ACCOUNTABILITY
•Practice Transparent and
Accountable Fiscal
Management
•Utilize Effective
Communication Methods
•Pursue Alternative
Funding Sources
•Provide Quality
Information to Encourage
Community Engagement
DELIVER PUBLIC SERVICE
WITH PURPOSE WHILE
EMBRACING CONTINUOUS
GROWTH
•Advance Emergency
Preparedness Efforts
•Strive to Provide World
Class Customer Relations
•Promote a Positive
Organizational Culture
•Embrace an Environment
of Active Learning and
Knowledge Sharing
PROMOTE PLANNING,
MAINTENANCE AND
PRESERVATION OF DISTRICT
RESOURCES
•Develop Projects and
Programs to Ensure Safe
and Reliable Services
•Enhance Planning Efforts
that Respond to Future
Demands
•Dedicate Efforts Toward
System Maintenance and
Modernization
•Enable Fact-Based Decision
Making Through State-of-
the-Art Data Management
Project
Scope
14
UPDATE COMPONENTS OF EAST VALLEY WATER
DISTRICT’S STRATEGIC PLAN, INCLUDING:
Mission
Vision
Values
Strategies
Goals
WHERE WE’RE GOING
•Evaluate and advise on the strategic
planning framework and develop a
new strategic plan
•Actionable & measurable plan
•Key performance indicators (KPIs)
•5-year plan
Mission
Succinctly define its fundamental purpose and serve as a
guiding statement about why the organization exists and the
value it aims to bring to its customers, employees, and the
broader community.
Mission
Statement
Examples
16
Google: "To organize the world's information and make it
universally accessible and useful."
Disney: "To entertain, inform and inspire people around the
globe through the power of unparalleled storytelling, reflecting
the iconic brands, creative minds and innovative technologies that
make ours the world’s premier entertainment company."
Nike: "To bring inspiration and innovation to every athlete* in the
world. *If you have a body, you are an athlete.“
LinkedIn: “To connect the world’s professionals to make them
more productive and successful.”
Tripadvisor: “To help people around the world plan and have the
perfect trip.”
Mission
Discussion
with CAC
17
State & Regional Advocacy
Sustainable Diverse Communities
Regional Experts
Safe, Quality Water
Regional Collaboration
Education
Consistency
Cutting Edge
Infrastructure
Maintain Green Space
Reliable
Discussion
Discussion
How would a clearly
defined mission
allow you to serve
the public?
What ways to
you see the Board
supporting
EVWD’s mission?
What are the
core functions
of EVWD?
Vision
Inspire and guide its employees, stakeholders, and actions toward a
shared, ambitious, and long-term aspiration that reflects its core
values and purpose.
Vision
Statement
Examples
20
Google: "To provide access to the world's information in one
click."
Tesla: "To accelerate the world's transition to sustainable energy."
IKEA: “To create a better everyday life for the many people”
Instagram: “Capture and share the world's moments”
Microsoft: "To help people and businesses throughout the world
realize their full potential."
Disney: "To make people happy."
21
21
Vision
Where are
you now?
Where do you
want to be?
Share 3 words and/or phrases (one at a time) to describe how
you want East Valley Water District to be known.
ⓘ Start presenting to display the poll results on this slide.
Discussion Questions
Where do you see
the District 20 years
from now?
What is
impacting how
EVWD does
business?
How do you see
EVWD’s role in the
region, state and
industry?
Current Vision
Enhance and preserve the quality of
life for our community through
innovative leadership and world
class public service.
Vision
Discussion
with CAC
25
Enhance and preserve the quality of life for
our community through innovative leadership
and world class public service.
•Could be any company
o Where is water?
•Has quality of life improved? No
•What does “world class public service” mean?
o Personalized
•What will it cost me?
•All types of water
•Integrity of people AND water system
•Transparency
•Like the term “Innovate”
•“As evidenced by” needed
•What’s next?
DISCUSSIONVision
26
As a Board member,
how can you help
EVWD accomplish its
vision?
Does the vision
statement capture
who you want
EVWD to be?
Goals & Objectives
Provide clear, measurable targets and a strategic roadmap
to help the organization focus its efforts, drive performance,
and ultimately achieve its overarching vision.
Goals vs. Objectives
GOALS
A goal is a broad, long-term
outcome that an organization or
individual aims to achieve, often
expressing a desired end state.
OBJECTIVES
Specific, measurable, and time-bound
milestone or step taken to reach that
overarching goal, providing clear
direction and a means of tracking
progress.
28
Goals
Examples
29
Google: Expand the reach and capabilities of artificial
intelligence and machine learning technologies to enhance user
experiences and make information more accessible.
Amazon: Grow market share and expand into new industries
while maintaining a strong commitment to customer satisfaction
and convenience.
Walmart: Focus on sustainability initiatives by reducing
greenhouse gas emissions, enhancing supply chain efficiency, and
promoting responsible sourcing.
McDonald's: Enhance the customer experience by offering
healthier menu options, improving food quality, and adopting
sustainable and environmentally friendly practices.
Ford: Transition to electric and autonomous vehicles, aiming to
become a leader in the future of mobility while reducing the
environmental impact of transportation.
Objectives
Examples
30
Google: Increase market share in the cloud computing industry by
expanding its Google Cloud Platform (GCP) offerings and
acquiring strategic cloud-related businesses.
Tesla: Achieve profitability by increasing production efficiency,
reducing manufacturing costs, and meeting delivery targets for
electric vehicles.
Procter & Gamble: Improve sustainability by reducing water
usage, waste generation, and greenhouse gas emissions in its
manufacturing processes.
McDonald's: Increase customer satisfaction scores by enhancing
the quality of its food, speed of service, and overall dining
experience.
Current Goals
Implement Effective
Solutions Through
Visionary
Leadership
Maintain a
Commitment to
Sustainability,
Transparency, and
Accountability
Deliver Public
Service with Purpose
While Embracing
Continuous
Growth
Promote Planning,
Maintenance and
Preservation of
District Resources
32
Do these goals
support the vision?
Discussion
Do these goals
support the
mission?
Do these goals
support the
values?
Next Steps
East Vallet Water District
Strategic Plan Timeline
August 22
Community Advisory
Commission
October 2
Executive Team
Workshop
November 12
Board Workshop #2
September 18
Board Workshop #1
November 1
MAT Team
November 17
Community Advisory
Commission
34Board Plan Adoption: December 13, 2023