HomeMy WebLinkAboutAgenda Packet - Legislative & Public Outreach Committee - 03/04/2016Legislative and Public Outreach Standing Committee
March 4, 2016 - 3:00 PM
31111 Greenspot Road, Highland, CA 92346
AGENDA
CALL TO ORDER
PLEDGE OF ALLEGIANCE
PUBLIC COMMENTS
NEW BUSINESS
1.Review existing Strategic Communication Plan and Legislative Platform
2.Discussion regarding overview of upcoming Committee topics
3.Set the day and time for holding recurring committee meetings
ADJOURN
PLEASE NOTE:
Pursuant to Government Code Section 54954.2(a), any request for a disability-related modification or
accommodation, including auxiliary aids or services, that is sought in order to participate in the above-
agendized public meeting should be directed to the District Clerk at (909) 885-4900 at least 72 hours prior
to said meeting.
STAFF REPORT
Agenda Item #1.
Meeting Date: March 4, 2016
Discussion Item
To: Legislative and Public Outreach Standing Committee Members
From: General Manager/CEO
Subject: Review existing Strategic Communication Plan and Legislative Platform
BACKGROUND / ANALYSIS:
In October 2012, the District adopted a Strategic Communications Plan that was consistent with the larger
Strategic Plan. Meant to serve as a guide for establishing effective multidirectional communication channels to
share information with a variety of stakeholders, the document established six Primary Goals for all District
communications along with eight Primary Communications Goals, Objectives and Strategies. Since adoption,
the District communications program has expanded to become award winning and has far exceeded the
expectations set forth in the document.
Originally adopted in 2012, the Governing Board approved a Legislative Platform in order to summarize the
District’s position regarding legislative and regulatory issues of concern without limiting the consideration of
additional legislative issues. By maintaining such a document, timely responses to issues identified as important
and consistent with the Legislative Platform can be prepared and circulated to public officials. This plan was
revised in 2015 to reflect the two-year legislative session and the primary topics of interest.
With the adoption of the new District Vision, Core Values, Organizational Ideals and Endeavors, the Strategic
Communication Plan and Legislative Platform should be updated to reflect the tone and expectation of the
organization. By maintaining consistent guiding documents, these valuable programs can continue to flourish
and support the operation efforts of East Valley Water District. In order to have the plan accurately reflect the
current and future efforts of the District, staff will be bringing the Strategic Communications Plan back for
development with the Committee over the next year. Additionally, staff will continue to bring updates and
enhancements to the outreach program.
AGENCY IDEALS AND ENDEAVORS:
Ideals and Endeavor III - Demonstrate Visionary Leadership To Enhance District Identity
(A) - Promote community involvement and educational opportunities
(B) - Strengthen regional, state and national partnerships
(C) - Utilize innovative communication methods
(E) - Develop a proactive legislative presence
FISCAL IMPACT :
There is no fiscal impact associated with this agenda item at this time.
Respectfully submitted:
Recommended by:
John Mura
General Manager / CEO
Kelly Malloy
Public Affairs/Conservation Manager
ATTACHMENTS:
Description Type
Presentation Presentation
Communications Plan Backup Material
Legislative Platform Backup Material
MARCH 4, 2016
LEGISLATIVE &
PUBLIC OUTREACH
STANDING COMMITTEE
STRATEGIC COMMUNICATIONS
2
Building a
Communication
Foundation
Developed Key
Messages
Set Goals,
Objectives and
Strategies
(Accomplished 100%)
Continuous
Program
Improvement
ADOPTED
IN 2012
EXPANDING THE EFFORT
3
COMMUNICATION EFFORTS
4
Number of Outreach
Materials
72
Impressions
979,563
Cost Per Impression
10¢
CONTINUE THE
CONVERSATION
5
LEGISLATIVE PROGRAMS
•Originally Adopted in 2012
–Updated in 2015
•Legislative Advocates:
–Onate Group
–Gonzalez, Quintana, Hunter & Cruz
•Clear Roles and
Responsibilities
•Standing Priorities Allows for
Rapid Response
•Engaged in ACWA, CSDA,
WaterReuse
6
LOOKING AHEAD
7
Strategic Communications Plan
Updated Style Guide
Social Media Program
Communications Training
District Online Videos
Legislative Activity
Organization Participation
STRATEGIC
COMMUNICATIONS
September 2012
PLAN
EXECUTIVE SUMMARY
East Valley Water District’s Board of Directors and staff recognize the critical role that both internal
and external communications play in the effective operation of a government agency.
In late 2010, East Valley Water District initiated the development of a Strategic Communications Plan (the
Plan) to serve as a blueprint for the District’s community relations and public outreach efforts. The Plan is
intended to be the key communications resource supporting the District’s execution of its Strategic Plan,
vision and goals.
The Plan is the result of a thorough exploratory process incorporating input from a wide spectrum of
sources. Guidance from EVWD’s Board of Directors and its Legislative and Public Affairs Committee was
solicited, feedback from key District staff and regional stakeholders was gathered, and community
members and other respondents were surveyed.
This process yielded six primary goals of the Strategic Communications Plan:
1. To improve and coordinate all District communications, both internal and external;
2. To align EVWD’s communications efforts with the District’s mission;
3. To increase public awareness of EVWD’s services, quality and value while showcasing
stakeholder benefits;
4. To develop a brand that clearly distinguishes the District’s identity in the minds of
stakeholders;
5. To increase overall communications effectiveness; and
6. To support the District’s legislative platform and grant strategy through integrated
communications efforts.
In early 2012, the District’s Board of Directors continued to chart a new course by hiring a new General
Manager. Working in close collaboration, EVWD’s Board of Directors and its new management developed
a broad vision incorporating a host of strategies and commitments to elevate the level of services and
involvement in the community. The development of an aggressive Strategic Communications Plan is key to
the successful execution of this new vision.
This document is intended to be a critical component of the District’s larger Strategic Plan, its “North
Bound Train” visioning process. It is meant to serve as a guide for establishing effective, multidirectional
communication channels to solicit and convey information to and from all District stakeholders including
employees, the Board of Directors, customers, regional partners and the greater community.
The Strategic Communications Plan follows a basic road map and timeline format. It employs strategies
and tactics that will lay a foundation to communicate the District’s mission and vision to all stakeholders
effectively and efficiently, ensuring that EVWD’s commitment to outreach and community involvement is
consistent with its enhanced level of service, efficiency and operational effectiveness.
Planning Process and Advancement
EVWD’s updated Strategic Communications Plan includes the primary components necessary to take
immediate action, but lays them out in a strategic framework based on research conducted during the
District’s “North Bound Train” process and related feedback. The feedback revealed a series of themes that
support EVWD’s Strategic Plan, building upon District vision and goals:
1. Strategic Vision and Planning
2. Brand Identity
3. Communications Policies and Standards
4. Messaging Campaigns and Outreach
5. Long-Term Public Information Planning
6. Resource Allocation and Cost Impacts
KEY MESSAGES
Before EVWD determines how they will communicate with their customers, the District must first
determine what they will communicate. Development of key messages is a critical, foundational step that
must be conducted before communications strategies and objectives can be set. Evaluation of input from
the District Board of Directors, its management and staff, as well as customers and other stakeholders was
critical in determining the key messages that best reflect the District’s vision and community expectations.
These messages include:
1. Value and Service. EVWD’s commitment to ratepayers goes beyond providing its services as
affordably as possible; the District strives to elevate the level of service and value it provides to each
and every customer.
2. Reliability and Dependability. EVWD’s customers have a provider that they can depend on for a
reliable supply of healthy water now and in the future, regardless of emergency, drought, or other
challenges.
3. Conservation and Stewardship. EVWD is dedicated to ensuring that the community’s precious
water resources are available for future generations; a critical part of this effort is educating its
customers about how to use water as efficiently as possible.
4. Fiscal Responsibility. EVWD’s desire to use financial resources as efficiently as possible
influences all aspects of District decisions; stewardship of ratepayer dollars is treated with the
utmost respect and care.
5. Efficient and Effective Governance. EVWD works consistently to set a new standard for public
agency effectiveness by creating a culture that embraces hard work, innovation, new technology,
efficiency and accountability.
6. Community Partnership. EVWD is a community-centered organization that is devoted to
building a close relationship with its community by communicating frequently and providing a
partnership that helps local businesses and residents succeed and thrive.
Primary Communications Goals, Objectives and Strategies
1. District Brand Development & Implementation
A distinct, clearly identifiable and consistently deployed brand communicates District identity in the minds of
stakeholders and clarifies District vision.
Key initiatives:
o Generate buy-in from each department through informal sessions
o Build and test a range of rebranding options and key messages
o Develop mission, vision and value statements in conjunction with rebranding process
o Develop new brand implementation strategy for all internal and external messaging
o Conduct internal messaging sessions to prepare staff and Board for dissemination
o Build and launch 12-month brand development campaign (community engagement)
2. Development of Public Information Office
A staff member dedicated to developing community relationships is a critical, cost-effective investment that fosters
credibility and enhances stakeholder relations.
Key initiatives:
o Determine PIO roles and responsibilities for leading internal and external communications
efforts
o Build transitional and long-term strategy for division of responsibilities
o Develop comprehensive outreach program
o Create ongoing evaluation and measurement process for public information strategies
3. Strategic Planning Packaging & Presentation
A clear, well-presented strategic plan is a valuable resource, providing frequent support for effective, high-level
decision-making.
Key initiatives:
o Hold board workshop on branding specifically for strategic planning documents
o Design and draft strategic plan document packaging "Northbound Train" concept
o Design and draft strategic outreach plan document to complement primary strategic plan
o Develop distribution strategy for stakeholder buy-in and participation
o Prepare related press release and website content
4. General Education & Media Outreach
Consistent community and media engagement tells the District’s story, builds credibility, garners support and
demonstrates openness and transparency.
Key initiatives:
o Draft education messaging strategy for FY 2012/2013; Align with strategic planning
principles
o Draft broad media outreach strategy for FY 2012/2013; Align with strategic planning
principles
o Support high-value media strategy with media outreach as necessary
o Develop and facilitate special events, tours and sponsorships
o Maintain ongoing survey tool to test effectiveness of community engagement strategies
5. District Website
A dynamic, visual, frequently updated and easy to use website communicates the personality of the District while
serving as a resource for customers.
Key initiatives:
o Support comprehensive effort and facilitate website project development as needed
o Incorporate new look, brand, tagline, etc.
o Develop framework/protocol for inter-departmental web content sharing
o Ensure active and consistent web updates for all District messaging (releases, video, etc.)
6. Establish Legislative Platform & Grant Strategy
Clear and active messaging and advocacy must support the District’s legislative platform and grant strategy as
EVWD increases its regional engagement.
Key initiatives:
o Develop messaging materials to support District’s adopted 2012/2013 Legislative Platform
o Build media campaign to support District's adopted 2012/2013 Legislative Platform
o Develop messaging materials to support District’s adopted 2012/13 Grant Strategy
o Provide support to grant writing consultants when applicable
o Support Board of Directors advocacy efforts through increased trade/government/regional
outreach and related consistent messaging
7. Headquarters Communication
EVWD must keep its customers, media and other stakeholders informed of headquarters project developments, share
project benefits, and give the community a voice in the process as the project takes shape.
Key initiatives:
o Draft headquarters key messages for inclusion in District messaging and collateral
o Prepare Board and staff message support, including FAQs and relevant talking points
o Draft and design web content related to new headquarters
o Prepare community presentations or other necessary assistance
o Build community involvement campaign to solicit stakeholder input
o Prepare press releases as needed; Facilitate media relations efforts
8. On-Going Communication
EVWD must keep its customers, media and other stakeholders informed of the variety of projects and activities
necessary for effective operations.
Key initiatives:
o Draft project and program key messages for inclusion in District messaging and collateral
o Prepare Board and staff message support, including FAQs and relevant talking points
o Draft and design web content related to on-going projects and programs
o Prepare community presentations or other necessary assistance
o Prepare press releases as needed; Facilitate media relations efforts
IMPLEMENTATION
Many of the communications tasks identified above are already underway as part of the District’s
immediate outreach efforts. All initiatives will be prioritized, implemented and evaluated in the 10-12
month period ahead, with this document providing a strategic framework.
LEGISLATIVE PLATFORM
2015
TAB
ABOUT EA
Service
Exhib
Exhib
Disadva
Future
Exhib
Water
Recycle
Water
LEGISLAT
Exhib
Exhib
Christ
L
BLE O
AST VALLEY W
e Area and Po
bit 1: East Va
bit 2: East Va
antaged Com
Water and Se
bit 3: East Va
Resources ....
ed Water ......
Rates ...........
IVE PLATFOR
bit 4: East Va
bit 5: Legislat
topher Carri
LEGIS
OF CO
WATER DISTR
pulation .......
lley Water Di
lley Water Di
munity Statu
ewer Service
lley Water Di
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RM.................
lley Water Di
tive & Regulat
For
illo, Director
Mr.
LATIV
ONTE
RICT...............
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istrict Service
istrict Custom
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Potential ......
istrict Service
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istrict Roles &
tory Platform
r more inform
James Mor
Ron Coat
r • Benjamin
John Mura,
909
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& Responsibili
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mation, plea
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9‐889‐9501
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or
Lea
dership • Pa
artnership •
Stewardshipp
2
ABO
East Vall
and wast
of EVWD
the Distr
terms by
receives
Water C
residents
agency.
East Vall
was orig
agricultu
years, m
Bernardi
District.
urbanize
The Dist
through
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where it
accordan
Servic
East Vall
service a
Bernardi
Bernardi
to the Sa
The Distr
approxim
experien
District,
UT EAS
ey Water Di
tewater serv
D water is dr
rict. It is gov
y EVWD cons
no tax‐relat
Code. The D
s, mostly cit
ey Water Di
ginally form
rally‐based
uch of the D
no and High
Today, East
d, with few
rict is a ret
293 miles o
collects wast
is sent to t
nce with a Jo
ce Area
ey Water D
area is withi
no National
no, and adja
an Manuel Ba
rict’s service
mately 100,0
ced many y
like most of
Lea
ST VAL
istrict (EVW
vice to resid
rawn from lo
verned by a
stituents. Ea
ted revenue
District was
trus grove o
istrict, know
ed to provi
community
District’s unin
hland respec
t Valley Wa
of the once
ail water ag
of water dist
tewater fro
the City of S
oint Powers A
a and Po
District is loc
n the Count
Forest, and
acent uninco
and of Missi
e area encom
000 resident
years of ste
f California,
dership • Pa
LEY W
D or District
ents within
ocal supplies
five memb
ast Valley W
e and operat
formed on
operators, t
wn as the Eas
ide domesti
of Highland
ncorporated
ctively, how
ter District’
prominent o
gency that t
tribution ma
m 19,461 se
San Bernard
Agreement
opulatio
cated appro
ty of San Be
includes the
orporated ar
ion Indians a
mpasses 27.7
ts. San Bern
eady popula
has experie
artnership •
WATER D
t) is a Califo
its 27.7 squ
s and maint
ber Board of
Water Distric
tes in accord
n January 1
to have wat
st San Berna
ic water se
d in southwe
d service are
wever water
s once agri
orange grove
treats and d
ains and 21,
ewer conne
dino wastew
between the
on
oximately 65
ernardino, C
e City of Hig
reas. Additio
and Patton S
7 square mi
nardino Cou
ation growt
enced a noti
Stewardship
DISTRIC
ornia Special
uare mile se
taining local
f Directors e
t is a 100%
dance with
18, 1954, th
ter service
ardino Coun
ervice to the
estern San B
ea has been
service has
culturally d
es remaining
distributes p
,983 service
ctions throu
water treatm
e agencies.
5 miles east
California, al
ghland, easte
onally, the D
State Hospita
les, with a c
unty, includ
th prior to
iceable redu
p
CT
District tha
rvice area. T
sustainabili
elected at‐la
rate‐based o
Division 12
hrough an e
provided by
nty Water Di
e then unin
Bernardino C
annexed by
remained a
ominated a
g.
potable wat
e connection
ughout the
ment facility
t of Los Ang
long the foo
ern portion o
istrict provid
al (Exhibit 1)
current serv
ing the EVW
2008. Since
uction in po
at provides w
The vast maj
ty is a prior
arge to four
organization
of the Calif
election of
y a public w
istrict until 1
ncorporated
County. Ove
y the Cities o
a function o
rea has bec
ter to custo
ns. Currently
219 mile sy
for treatme
geles. The e
othills of the
of the City o
des water se
).
ice populati
WD service
e that point
pulation gro
3
water
jority
ity of
r year
n that
fornia
local
water
1982,
d and
er the
of San
of the
come
omers
y, the
ystem
ent in
entire
e San
of San
ervice
on of
area,
t the
owth,
but retai
acre serv
5,200 acr
develope
acres; it
service a
residenti
types of
ins great gr
vice area, it i
res is mount
ed. The Dist
is estimated
area. Parce
al propertie
land uses (E
Lea
owth poten
is estimated
tainous area
rict currentl
d that there
ls being cu
es, 10% sign
xhibit 2).
Exhibit
dership • Pa
ntial. Of the
d that 70% o
a within the S
ly serves wa
e are an add
urrently serv
nificant com
1: East Valley
artnership •
area condu
f this land h
San Bernard
ater to an a
ditional 6,00
ved by the
mmercial lan
y Water Dist
Stewardship
ucive to urb
has already b
dino Nationa
area encomp
00 vacant a
e District co
d use and t
rict Service A
p
banization w
been develo
al Forest tha
passing app
nd developa
onsist of 7
the remaini
Area
within the 17
ped, and ro
t is unlikely
roximately 6
able acres in
3% single‐f
ng 17% in o
4
7,750
ughly
to be
6,550
n the
amily
other
METER T
Residentia
Commerc
Landscape
Agricultur
TOTAL
Disad
EVWD p
Bernardi
within th
California
of the st
Survey fo
EVWD cu
TYPE NUM
M
al 19,0
cial 2,58
e 313
ral 0
21,9
dvantag
rovides serv
no and unin
he EVWD s
a defines a D
atewide ave
or years 20
urrently qua
Lea
Exhibit 2:
MBER OF
METERS
081 1
89 6
2
0
983 2
ged Com
vices to resi
ncorporated
service area
DAC as “a co
erage.” Using
06 to 2010,
lifies as a DA
dership • Pa
East Valley W
ESTIMATED
WATER
USAGE
(AFY)
12,000
6,000
2,500
0
20,500
mmunity
dents within
d County of
a are consid
ommunity wi
g GIS softwa
, it is estim
AC.
artnership •
Water Distric
% O
CUSTOME
USAG
86.8%/58.
11.8%/29.
1.4%/12.2
0%/0%
100%/100
Status
n the City o
San Bernar
dered to b
ith a median
are and data
mated that 4
Stewardship
ct Customer
OF
ERS VS.
GE
.5% Inc
pro
.3% Inc
sch
ser
2% Inc
com
lan
Agr
me
The
the
sha
0%
*Adop
of Highland,
rdino. A larg
e a Disadv
n household
a provided b
49 percent o
p
Base*
COM
cludes single‐ a
operties.
cludes retail, se
hools, public bu
rvice meters.
cludes parks, la
mmunity and i
dscape areas,
ricultural custo
etered by East V
ey receive wat
e North Fork W
ares and water
pted Fiscal Ye
portions of
ge percenta
antaged Co
income less
by the Amer
of the popu
MMENTS
and multi‐famil
ervices, restaur
uildings and fir
arge commerci
nstitutional
and schools.
omers are not
Valley Water D
er deliveries fr
Water Company
r availability.
ar 2014‐15 B
f the City o
age of custo
ommunity (D
s than 80 pe
rican Comm
ulation serve
5
ly
rants,
re
al,
District.
rom
y based
udget
f San
omers
DAC).
rcent
munity
ed by
The Distr
One exam
payment
percenta
relocatio
class cust
markets
efforts, t
Futur
Accordin
Valley W
Developm
Harmony
Village a
zoning, u
or larger
residenti
rict takes an
mple of addr
t kiosks. Afte
age of cash
on to the ne
tomer servic
and a drop
he District is
re Wate
g to the 201
Water Distri
ment activity
y Developme
nd Marketp
undeveloped
r lot sizes, 1
al, with the
Exhibit
Lea
n active role
ressing the n
er careful re
paying cust
w headquar
ce, the Distr
box for che
s considering
er and S
10 San Berna
ct’s service
y has resum
ent, Arnott
lace Develo
d parcels con
17% smaller
remaining 9
t 3: East Vall
dership • Pa
e in providin
needs of DAC
eview of cust
tomers on t
rters locatio
ict deployed
ecks in conv
g further pay
Sewer Se
ardino Regio
area has
med within th
Developmen
pment all in
nsist of 63%
r lot single‐f
9% in other t
ey Water Dis
artnership •
ng outreach
C customers
tomer paym
the west en
n and an on
d two custom
venient locat
yment optio
ervice P
onal Urban W
great grow
he service a
nt, Highland
n various sta
single‐famil
family reside
types of land
strict Service
Stewardship
material an
s is the recen
ment habits,
nd of the se
n‐going com
m cash‐accep
tions. Due t
on expansion
Potentia
Water Mana
wth potentia
area, with pr
d Hills Devel
ages of plann
ly residentia
ential, 7% c
d uses.
e Area Develo
p
nd services t
nt implemen
the District
ervice area.
mmitment to
pting payme
to the effect
ns.
al
agement Plan
al over the
roposed pro
lopment, an
ning (Exhibit
al parcels wit
commercial,
opment Activ
to all custom
ntation of of
identified a
With the re
o providing w
ent kiosks at
tiveness of t
n (RUWMP),
next 15 y
ojects such a
nd the Green
t 3). Per ex
th one‐third
4% multi‐f
vity
6
mers.
ff‐site
a high
ecent
world
t local
these
, East
years.
as the
nspot
isting
d acre
amily
Wate
Overall,
supplies.
Currently
minimal
of EVWD
15%, and
no more
The Distr
an adjud
compani
Advisory
District in
Hill Basin
continue
Surface w
Water Co
water rig
shares a
meetings
EVWD ha
District a
was expa
transition
facility w
Departm
Having a
water de
future re
developm
er Resou
East Valley W
y, East Valle
amounts of
D’s annual w
d imported w
than 5% in a
rict’s primary
dicated bas
es also have
Committee
n cooperatio
n, including
e sustainable
water from
ompany. Thi
ghts to the
and manag
s.
as access to
and treats th
anded in 20
ned to state
was made
ment of Publi
access to thr
emands as t
esidents, EV
ment of recy
Lea
urces
Water Distr
ey Water Di
imported w
ater supply,
water, purc
any year.
y source of s
in. Nine ot
e active we
e (BTAC) wh
on with Wes
East Valley
e groundwat
the Santa A
is mutual wa
Santa Ana R
es the day
o the State W
is source at
13 from fou
e‐of‐the‐art
possible th
c Health.
ree sources
the various
VWD is look
ycled water.
dership • Pa
ict has long
istrict utilize
water. Since 2
surface wa
hased from
supply, grou
ther public
lls in the Ba
hich is facil
stern Munic
Water Dist
er managem
Ana River is
ater compan
River. East V
y‐to‐day op
Water Proje
the Philip A
ur million ga
ultra‐filtrati
hrough $8
of water al
supplies are
ing to forge
artnership •
strived to m
es a mix of
2005, groun
ter from the
San Bernard
undwater, co
water age
asin, and co
itated by S
ipal Water D
rict, are act
ment practic
s made avai
ny has been
Valley Wate
perations, in
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. Disch Surfa
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an Bernard
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lable throug
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However, i
future loca
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ustainable u
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Municipal D
he Bunker H
a variety o
through the
ino Valley M
mber agenci
ipating in re
gh shares of
l since 1885
wns 82% of
olding annu
dino Valley
reatment Pla
8 million M
grade and e
loans from
er system fl
in light if th
al sustainab
se of local w
rface water,
pproximately
made up betw
District, has
Hill Basin wh
of mutual w
e Basin Tech
Municipal W
ies of the Bu
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, and has su
the outstan
ual shareho
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ant. This loc
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expansion o
m the Calif
exibility to
he need to
ility through
7
water
, and
y 80%
ween
been
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water
hnical
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unker
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meet
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San Bern
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However
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East Valle
stage.
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developm
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Wate
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Currently
The Distr
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the lowe
charged
custome
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cled Wa
provides sew
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ent (JPA) for
nardino auth
ult, EVWD is
r, in 2014, t
the District
n and begin
hat would tr
tion for the
nities for en
eatment aut
ion in Octo
ly operate a
ey Water Dis
currently w
ment in a m
mental benef
er Rates
ey Water Di
y, the Distric
rict is curren
y, and is cur
est‐cost wate
at the next
rs that use w
o a certain le
Lea
ater
wage collect
an Bernardin
m and outs
med in 1957
orized the C
currently no
the District
should cont
treating th
eat all of the
e community
nhanced loc
thority, as a
ber 2014 to
a water recy
strict custom
working with
manner that
fits.
s
istrict is ded
ct utilizes a u
ntly looking
rrently cons
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lowest cost
water efficie
evel of long‐
dership • Pa
tion and co
no Water D
side of the
7 between E
City to treat
ot responsib
conducted a
tinue sendin
e remaining
e District’s f
y served by
al and regio
allowed by t
o move forw
ycling center
mers. This pr
h others in t
will maxim
dicated to pr
uniform com
for ways to
idering a tra
ized for esse
with ineffic
ently. Budge
‐term financ
artnership •
onveyance s
Department
e District’s
ast Valley W
all sewage g
le for the dis
a Water Rec
g all wastew
g flows, or c
flows. The re
y EVWD, in
onal sustain
the Californ
ward with t
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roject is curr
the region t
mize cost‐effe
roviding high
mmodity rate
partner wit
ansition to b
entially use
ient water u
et based rate
cial stability w
Stewardship
service to i
at their w
sphere of
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generated w
sposal of tre
clamation F
water to the
construct an
esults from t
terms of b
ability, wou
nia Water Co
the necessar
d treat all w
rently in the
to discuss th
ectiveness,
h‐quality wa
e structure.
th its custom
budget based
indoors. Eff
use assigned
es are an in
while encou
p
ts custome
wastewater t
influence.
t and the ne
within the EV
eated wastew
Feasibility St
City of San
nd operate a
the study co
both econo
uld be to ac
ode. The Bo
ry process t
wastewater f
environmen
he pursuit o
sustainabilit
ater and exc
mers to help
d rates. This
ficient outdo
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uraging wate
rs. Treatme
treatment p
A Joint Po
eighboring C
VWD service
water.
tudy, to eva
Bernardino,
a water recy
oncluded tha
omic benefit
ctivate the l
oard of Dire
to construct
flows create
ntal and plan
of recycled w
ty, and pote
ceptional se
p them use w
s structure a
oor use wou
t cost, rewa
practice an
er conservati
8
ent is
plant,
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area.
aluate
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ed by
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ential
rvice.
water
llows
uld be
rding
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ion.
LEGI
The East
positions
considera
guidance
this docu
with the
Sacrame
Board of D
General M
SLATIV
Valley Wate
s regarding
ation of ad
e on issues th
ument allow
District’s Le
nto, Washin
E
Role
Directors
Manager/Staf
Lea
VE PLAT
er District 20
legislative
ditional leg
hat are not c
ws for the tim
egislative Pl
ngton D.C., a
xhibit 4: Eas
9
9
9
9
ff 9
9
9
9
9
9
9
dership • Pa
TFORM
015/16 Leg
and regu
gislative issu
contained w
mely respon
atform, incl
nd other pu
st Valley Wa
9 Review, adv
9 Participate i
officials, as
9 Testify on b
9 Refrain from
the Board’s
law, take po
corresponde
individual ra
9 Monitor leg
9 Coordinate
the interest
government
9 Participate i
other public
9 Prepare and
needed.
9 Update the
Directors.
9 Work with L
Legislative P
9 The Genera
legislative a
is consisten
artnership •
M
islative Platf
ulatory issu
ues should t
within the ad
nse to issues
uding letter
blic officials
ter District R
vise and adop
in meetings w
needed.
ehalf of the D
m lobbying, ad
adopted pos
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ather than th
gislation and r
advocacy effo
ts of EVWD to
t.
in meetings w
c officials, as
d present test
Legislative Pl
Legislative Ad
Platform, as n
l Manager an
dvocacy on b
t with the Str
Stewardship
form summa
ues of con
they arise.
dopted Legis
s identified
rs to key sta
s (Exhibit 4).
Roles & Respo
Responsibilit
pt annual Legi
with legislato
District, as ne
dvocating or
sition. Board M
individual cit
identifies that
e District.
regulations th
orts with the
o decision ma
with legislato
needed.
timonies on b
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arizes the Bo
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Staff will s
slative Platfo
as importan
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onsibilities
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islative Platfo
rs, staff and o
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taking a posit
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akers at all lev
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behalf of the
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Consultants t
d staff may pa
Board of Dire
ives and Legi
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out limiting
seek the Bo
orm. Mainta
nt and consi
and delegat
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other public
tion contrary
ay, as allowed
as the
ition of the
e District.
ectors to pro
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Directors and
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to maintain
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9
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slative Platfo
a guide to fo
legislation th
mining wheth
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ral and State
functions.
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legislation an
programs.
legislation th
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tion existing a
nvey water ac
legislation th
acts, procure
ral and State l
al infrastructu
ral and State l
de of the proc
xpansion of w
e the authori
legislation th
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orm reflects
or East Valle
Exhib
hat would exa
her a water s
development
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legislation an
efforts to enc
e integrated a
efforts that e
nd administra
at seeks to lim
ter and waste
ase fees, pro
at would inap
authority to c
cross the Sacr
at would hind
ment, financi
egislation an
ure from cybe
egislation to
cedures set fo
water conserv
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at would esta
dership • Pa
s the Board
y Water Dist
bit 5: Legislat
Consid
amine water u
upply assessm
t of funding p
ge, water qua
nd regulations
courage Enda
and diversified
ease the path
ative actions r
Consi
mit or alter th
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ppropriately a
construct, ope
ramento‐San
der the exerc
ial administra
d regulations
er or physical
establish Pub
orth in the Fe
vation and wa
ard of Directo
ablish a state
artnership •
of Directors
trict’s legisla
tive & Regula
der Supportin
use efficiency
ment is neede
programs for w
ality, recycled
s that work to
angered Speci
d approach to
to developm
regarding effi
ider Opposin
he authority a
tion systems,
d charges or ta
assert the aut
erate and ma
Joaquin Delta
cise of existing
ation, public r
s that hinder t
threats and d
blic Health Go
ederal and Ca
ater use effici
rs to design a
wide water fe
Stewardship
s Strategic I
ative advoca
atory Platfor
ng
y, not building
ed for comme
water supply
d water, and c
o reduce the c
ies Act implem
o species reco
ment of recycle
icient and fai
ng
and fiduciary
, impose unfu
axes on EVW
thority of the
aintain State W
a.
g EVWD auth
records, and h
the ability of
damages.
oals and Max
lifornia Safe D
iency program
and implemen
ee.
p
nitiatives an
acy efforts (E
m
g size or acre
ercial or indu
developmen
conservation
cost of electr
menting reso
overy efforts.
ed water reso
r implementa
role of the B
unded state m
WD customers
e Legislature t
Water Projec
hority in the a
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EVWD to pro
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m mandates t
nt at the loca
nd is designe
Exhibit 5).
age, when
strial project
nt, including n
‐related
ricity for EVW
ource agencie
.
ources.
ation of the w
oard of Direc
mandated
.
to alter or
t facilities in o
area of public
urces.
otect and secu
minant Levels
er Acts.
that remove o
al level.
10
ed to
s.
new
WD
es to
water
ctors
order
ure
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or