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HomeMy WebLinkAboutAgenda Packet - Legislative & Public Outreach Committee - 03/04/2016Legislative and Public Outreach Standing Committee March 4, 2016 - 3:00 PM 31111 Greenspot Road, Highland, CA 92346 AGENDA CALL TO ORDER PLEDGE OF ALLEGIANCE PUBLIC COMMENTS NEW BUSINESS 1.Review existing Strategic Communication Plan and Legislative Platform 2.Discussion regarding overview of upcoming Committee topics 3.Set the day and time for holding recurring committee meetings ADJOURN PLEASE NOTE: Pursuant to Government Code Section 54954.2(a), any request for a disability-related modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above- agendized public meeting should be directed to the District Clerk at (909) 885-4900 at least 72 hours prior to said meeting. STAFF REPORT Agenda Item #1. Meeting Date: March 4, 2016 Discussion Item To: Legislative and Public Outreach Standing Committee Members From: General Manager/CEO Subject: Review existing Strategic Communication Plan and Legislative Platform BACKGROUND / ANALYSIS: In October 2012, the District adopted a Strategic Communications Plan that was consistent with the larger Strategic Plan. Meant to serve as a guide for establishing effective multidirectional communication channels to share information with a variety of stakeholders, the document established six Primary Goals for all District communications along with eight Primary Communications Goals, Objectives and Strategies. Since adoption, the District communications program has expanded to become award winning and has far exceeded the expectations set forth in the document. Originally adopted in 2012, the Governing Board approved a Legislative Platform in order to summarize the District’s position regarding legislative and regulatory issues of concern without limiting the consideration of additional legislative issues. By maintaining such a document, timely responses to issues identified as important and consistent with the Legislative Platform can be prepared and circulated to public officials. This plan was revised in 2015 to reflect the two-year legislative session and the primary topics of interest. With the adoption of the new District Vision, Core Values, Organizational Ideals and Endeavors, the Strategic Communication Plan and Legislative Platform should be updated to reflect the tone and expectation of the organization. By maintaining consistent guiding documents, these valuable programs can continue to flourish and support the operation efforts of East Valley Water District. In order to have the plan accurately reflect the current and future efforts of the District, staff will be bringing the Strategic Communications Plan back for development with the Committee over the next year. Additionally, staff will continue to bring updates and enhancements to the outreach program. AGENCY IDEALS AND ENDEAVORS: Ideals and Endeavor III - Demonstrate Visionary Leadership To Enhance District Identity (A) - Promote community involvement and educational opportunities (B) - Strengthen regional, state and national partnerships (C) - Utilize innovative communication methods (E) - Develop a proactive legislative presence FISCAL IMPACT : There is no fiscal impact associated with this agenda item at this time. Respectfully submitted: Recommended by: John Mura General Manager / CEO Kelly Malloy Public Affairs/Conservation Manager ATTACHMENTS: Description Type Presentation Presentation Communications Plan Backup Material Legislative Platform Backup Material MARCH 4, 2016 LEGISLATIVE & PUBLIC OUTREACH STANDING COMMITTEE STRATEGIC COMMUNICATIONS 2 Building a Communication Foundation Developed Key Messages Set Goals, Objectives and Strategies (Accomplished 100%) Continuous Program Improvement ADOPTED IN 2012 EXPANDING THE EFFORT 3 COMMUNICATION EFFORTS 4 Number of Outreach Materials 72 Impressions 979,563 Cost Per Impression 10¢ CONTINUE THE CONVERSATION 5 LEGISLATIVE PROGRAMS •Originally Adopted in 2012 –Updated in 2015 •Legislative Advocates: –Onate Group –Gonzalez, Quintana, Hunter & Cruz •Clear Roles and Responsibilities •Standing Priorities Allows for Rapid Response •Engaged in ACWA, CSDA, WaterReuse 6 LOOKING AHEAD 7 Strategic Communications Plan Updated Style Guide Social Media Program Communications Training District Online Videos Legislative Activity Organization Participation STRATEGIC COMMUNICATIONS September 2012 PLAN EXECUTIVE SUMMARY East Valley Water District’s Board of Directors and staff recognize the critical role that both internal and external communications play in the effective operation of a government agency. In late 2010, East Valley Water District initiated the development of a Strategic Communications Plan (the Plan) to serve as a blueprint for the District’s community relations and public outreach efforts. The Plan is intended to be the key communications resource supporting the District’s execution of its Strategic Plan, vision and goals. The Plan is the result of a thorough exploratory process incorporating input from a wide spectrum of sources. Guidance from EVWD’s Board of Directors and its Legislative and Public Affairs Committee was solicited, feedback from key District staff and regional stakeholders was gathered, and community members and other respondents were surveyed. This process yielded six primary goals of the Strategic Communications Plan: 1. To improve and coordinate all District communications, both internal and external; 2. To align EVWD’s communications efforts with the District’s mission; 3. To increase public awareness of EVWD’s services, quality and value while showcasing stakeholder benefits; 4. To develop a brand that clearly distinguishes the District’s identity in the minds of stakeholders; 5. To increase overall communications effectiveness; and 6. To support the District’s legislative platform and grant strategy through integrated communications efforts. In early 2012, the District’s Board of Directors continued to chart a new course by hiring a new General Manager. Working in close collaboration, EVWD’s Board of Directors and its new management developed a broad vision incorporating a host of strategies and commitments to elevate the level of services and involvement in the community. The development of an aggressive Strategic Communications Plan is key to the successful execution of this new vision. This document is intended to be a critical component of the District’s larger Strategic Plan, its “North Bound Train” visioning process. It is meant to serve as a guide for establishing effective, multidirectional communication channels to solicit and convey information to and from all District stakeholders including employees, the Board of Directors, customers, regional partners and the greater community. The Strategic Communications Plan follows a basic road map and timeline format. It employs strategies and tactics that will lay a foundation to communicate the District’s mission and vision to all stakeholders effectively and efficiently, ensuring that EVWD’s commitment to outreach and community involvement is consistent with its enhanced level of service, efficiency and operational effectiveness. Planning Process and Advancement EVWD’s updated Strategic Communications Plan includes the primary components necessary to take immediate action, but lays them out in a strategic framework based on research conducted during the District’s “North Bound Train” process and related feedback. The feedback revealed a series of themes that support EVWD’s Strategic Plan, building upon District vision and goals: 1. Strategic Vision and Planning 2. Brand Identity 3. Communications Policies and Standards 4. Messaging Campaigns and Outreach 5. Long-Term Public Information Planning 6. Resource Allocation and Cost Impacts KEY MESSAGES Before EVWD determines how they will communicate with their customers, the District must first determine what they will communicate. Development of key messages is a critical, foundational step that must be conducted before communications strategies and objectives can be set. Evaluation of input from the District Board of Directors, its management and staff, as well as customers and other stakeholders was critical in determining the key messages that best reflect the District’s vision and community expectations. These messages include: 1. Value and Service. EVWD’s commitment to ratepayers goes beyond providing its services as affordably as possible; the District strives to elevate the level of service and value it provides to each and every customer. 2. Reliability and Dependability. EVWD’s customers have a provider that they can depend on for a reliable supply of healthy water now and in the future, regardless of emergency, drought, or other challenges. 3. Conservation and Stewardship. EVWD is dedicated to ensuring that the community’s precious water resources are available for future generations; a critical part of this effort is educating its customers about how to use water as efficiently as possible. 4. Fiscal Responsibility. EVWD’s desire to use financial resources as efficiently as possible influences all aspects of District decisions; stewardship of ratepayer dollars is treated with the utmost respect and care. 5. Efficient and Effective Governance. EVWD works consistently to set a new standard for public agency effectiveness by creating a culture that embraces hard work, innovation, new technology, efficiency and accountability. 6. Community Partnership. EVWD is a community-centered organization that is devoted to building a close relationship with its community by communicating frequently and providing a partnership that helps local businesses and residents succeed and thrive. Primary Communications Goals, Objectives and Strategies 1. District Brand Development & Implementation A distinct, clearly identifiable and consistently deployed brand communicates District identity in the minds of stakeholders and clarifies District vision. Key initiatives: o Generate buy-in from each department through informal sessions o Build and test a range of rebranding options and key messages o Develop mission, vision and value statements in conjunction with rebranding process o Develop new brand implementation strategy for all internal and external messaging o Conduct internal messaging sessions to prepare staff and Board for dissemination o Build and launch 12-month brand development campaign (community engagement) 2. Development of Public Information Office A staff member dedicated to developing community relationships is a critical, cost-effective investment that fosters credibility and enhances stakeholder relations. Key initiatives: o Determine PIO roles and responsibilities for leading internal and external communications efforts o Build transitional and long-term strategy for division of responsibilities o Develop comprehensive outreach program o Create ongoing evaluation and measurement process for public information strategies 3. Strategic Planning Packaging & Presentation A clear, well-presented strategic plan is a valuable resource, providing frequent support for effective, high-level decision-making. Key initiatives: o Hold board workshop on branding specifically for strategic planning documents o Design and draft strategic plan document packaging "Northbound Train" concept o Design and draft strategic outreach plan document to complement primary strategic plan o Develop distribution strategy for stakeholder buy-in and participation o Prepare related press release and website content 4. General Education & Media Outreach Consistent community and media engagement tells the District’s story, builds credibility, garners support and demonstrates openness and transparency. Key initiatives: o Draft education messaging strategy for FY 2012/2013; Align with strategic planning principles o Draft broad media outreach strategy for FY 2012/2013; Align with strategic planning principles o Support high-value media strategy with media outreach as necessary o Develop and facilitate special events, tours and sponsorships o Maintain ongoing survey tool to test effectiveness of community engagement strategies 5. District Website A dynamic, visual, frequently updated and easy to use website communicates the personality of the District while serving as a resource for customers. Key initiatives: o Support comprehensive effort and facilitate website project development as needed o Incorporate new look, brand, tagline, etc. o Develop framework/protocol for inter-departmental web content sharing o Ensure active and consistent web updates for all District messaging (releases, video, etc.) 6. Establish Legislative Platform & Grant Strategy Clear and active messaging and advocacy must support the District’s legislative platform and grant strategy as EVWD increases its regional engagement. Key initiatives: o Develop messaging materials to support District’s adopted 2012/2013 Legislative Platform o Build media campaign to support District's adopted 2012/2013 Legislative Platform o Develop messaging materials to support District’s adopted 2012/13 Grant Strategy o Provide support to grant writing consultants when applicable o Support Board of Directors advocacy efforts through increased trade/government/regional outreach and related consistent messaging 7. Headquarters Communication EVWD must keep its customers, media and other stakeholders informed of headquarters project developments, share project benefits, and give the community a voice in the process as the project takes shape. Key initiatives: o Draft headquarters key messages for inclusion in District messaging and collateral o Prepare Board and staff message support, including FAQs and relevant talking points o Draft and design web content related to new headquarters o Prepare community presentations or other necessary assistance o Build community involvement campaign to solicit stakeholder input o Prepare press releases as needed; Facilitate media relations efforts 8. On-Going Communication EVWD must keep its customers, media and other stakeholders informed of the variety of projects and activities necessary for effective operations. Key initiatives: o Draft project and program key messages for inclusion in District messaging and collateral o Prepare Board and staff message support, including FAQs and relevant talking points o Draft and design web content related to on-going projects and programs o Prepare community presentations or other necessary assistance o Prepare press releases as needed; Facilitate media relations efforts IMPLEMENTATION Many of the communications tasks identified above are already underway as part of the District’s immediate outreach efforts. All initiatives will be prioritized, implemented and evaluated in the 10-12 month period ahead, with this document providing a strategic framework. LEGISLATIVE PLATFORM 2015       TAB ABOUT EA Service Exhib Exhib Disadva Future  Exhib Water  Recycle Water  LEGISLAT Exhib Exhib   Christ L BLE O AST VALLEY W e Area and Po bit 1: East Va bit 2: East Va antaged Com Water and Se bit 3: East Va Resources .... ed Water ...... Rates ........... IVE PLATFOR bit 4: East Va bit 5: Legislat topher Carri LEGIS OF CO WATER DISTR pulation ....... lley Water Di lley Water Di munity Statu ewer Service  lley Water Di ..................... ..................... ..................... RM................. lley Water Di tive & Regulat For illo, Director Mr. LATIV ONTE RICT............... ..................... istrict Service istrict Custom s ................... Potential ...... istrict Service ..................... ..................... ..................... ..................... istrict Roles & tory Platform r more inform James Mor Ron Coat r • Benjamin   John Mura, 909 VE PL NTS ...................... ...................... e Area ............ mer Base* ...... ...................... ...................... e Area Develo ...................... ...................... ...................... ...................... & Responsibili m .................... mation, plea rales, Jr., Cha ts, Vice Chai C. Coleman, or  , General Ma 9‐889‐9501 LATFO ..................... ..................... ..................... ..................... ..................... ..................... opment Activi ..................... ..................... ..................... ..................... ities .............. ..................... ase contact: airman  rman  , Director • N anager/CEO ORM ..................... ..................... ..................... ..................... ..................... ..................... ty ................. ..................... ..................... ..................... ..................... ..................... ..................... Nanette She ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... ...................... elton, Directo ....... 3  ....... 3  ....... 4  ....... 5  ....... 5  ....... 6  ....... 6  ....... 7  ....... 8  ....... 8  ....... 9  ....... 9  ..... 10  or      Lea   dership • Pa artnership •     Stewardshipp 2    ABO East Vall and wast of EVWD the Distr terms by receives  Water C residents agency.   East Vall was orig agricultu years, m Bernardi District.  urbanize The Dist through  District c where it  accordan Servic East Vall service a Bernardi Bernardi to the Sa The Distr approxim experien District,  UT EAS ey Water Di tewater serv D water is dr rict. It is gov y EVWD cons no tax‐relat Code. The D s, mostly cit ey Water Di ginally form rally‐based  uch of the D no and High Today, East d, with few  rict is a ret 293 miles o collects wast is sent to t nce with a Jo ce Area ey Water D area is withi no National  no, and adja an Manuel Ba rict’s service mately 100,0 ced many y like most of Lea ST VAL istrict (EVW vice to resid rawn from lo verned by a stituents.  Ea ted revenue District was  trus grove o istrict, know ed to provi community  District’s unin hland respec t Valley Wa of the once  ail water ag of water dist tewater fro the City of S oint Powers A a and Po District is loc n the Count Forest, and  acent uninco and of Missi e area encom 000 resident years of ste f California,  dership • Pa LEY W D or District ents within  ocal supplies  five memb ast Valley W e and operat formed on operators, t wn as the Eas ide domesti of Highland ncorporated ctively, how ter District’ prominent o gency that t tribution ma m 19,461 se San Bernard Agreement  opulatio cated appro ty of San Be includes the orporated ar ion Indians a mpasses 27.7 ts. San Bern eady popula has experie artnership •   WATER D t) is a Califo its 27.7 squ s and maint ber Board of Water Distric tes in accord n January 1 to have wat st San Berna ic water se d in southwe d service are wever water  s once agri orange grove treats and d ains and 21, ewer conne dino wastew between the on oximately 65 ernardino, C e City of Hig reas. Additio and Patton S 7 square mi nardino Cou ation growt enced a noti Stewardship DISTRIC ornia Special uare mile se taining local  f Directors e t is a 100%  dance with  18, 1954, th ter service  ardino Coun ervice to the estern San B ea has been  service has culturally d es remaining distributes p ,983 service ctions throu water treatm e agencies. 5 miles east California, al ghland, easte onally, the D State Hospita les, with a c unty, includ th prior to  iceable redu p CT  District tha rvice area. T sustainabili elected at‐la rate‐based o Division 12  hrough an e provided by nty Water Di e then unin Bernardino C annexed by  remained a ominated a g.  potable wat e connection ughout the  ment facility  t of Los Ang long the foo ern portion o istrict provid al (Exhibit 1) current serv ing the EVW 2008. Since uction in po at provides w The vast maj ty is a prior arge to four organization of the Calif election of  y a public w istrict until 1 ncorporated County. Ove y the Cities o a function o rea has bec ter to custo ns. Currently 219 mile sy for treatme geles. The e othills of the of the City o des water se ).  ice populati WD service  e that point pulation gro 3  water  jority  ity of  r year  n that  fornia  local  water  1982,  d and  er the  of San  of the  come  omers  y, the  ystem  ent in  entire  e San  of San  ervice  on of  area,  t the  owth,    but retai acre serv 5,200 acr develope acres; it  service a residenti types of    ins great gr vice area, it i res is mount ed. The Dist is estimated area. Parce al propertie land uses (E Lea owth poten is estimated tainous area rict currentl d that there ls being cu es, 10% sign xhibit 2).  Exhibit   dership • Pa ntial. Of the  d that 70% o a within the S ly serves wa e are an add urrently serv nificant com 1: East Valley artnership • area condu f this land h San Bernard ater to an a ditional 6,00 ved by the mmercial lan y Water Dist Stewardship ucive to urb has already b dino Nationa area encomp 00 vacant a e District co d use and t rict Service A p banization w been develo al Forest tha passing app nd developa onsist of 7 the remaini Area within the 17 ped, and ro t is unlikely  roximately 6 able acres in 3% single‐f ng 17% in o 4  7,750  ughly  to be  6,550  n the  amily  other      METER T Residentia Commerc Landscape Agricultur TOTAL  Disad EVWD p Bernardi within th California of the st Survey fo EVWD cu TYPE NUM M al 19,0 cial 2,58 e 313  ral 0  21,9 dvantag rovides serv no and unin he EVWD s a defines a D atewide ave or years 20 urrently qua Lea Exhibit 2: MBER OF  METERS  081 1 89 6 2 0 983 2 ged Com vices to resi ncorporated service area DAC as “a co erage.” Using 06 to 2010, lifies as a DA dership • Pa East Valley W ESTIMATED WATER  USAGE  (AFY)  12,000  6,000  2,500  0  20,500  mmunity dents within d County of  a are consid ommunity wi g GIS softwa , it is estim AC.  artnership • Water Distric % O CUSTOME USAG 86.8%/58. 11.8%/29. 1.4%/12.2 0%/0%  100%/100 Status n the City o San Bernar dered to b ith a median are and data mated that 4 Stewardship ct Customer OF  ERS VS.  GE  .5% Inc pro .3% Inc sch ser 2% Inc com lan Agr me The the sha 0%   *Adop of Highland,  rdino. A larg e a Disadv n household  a provided b 49 percent o p Base* COM cludes single‐ a operties.  cludes retail, se hools, public bu rvice meters.   cludes parks, la mmunity and i dscape areas,  ricultural custo etered by East V ey receive wat e North Fork W ares and water pted Fiscal Ye  portions of ge percenta antaged Co  income less by the Amer of the popu MMENTS  and multi‐famil ervices, restaur uildings and fir arge commerci nstitutional  and schools.  omers are not  Valley Water D er deliveries fr Water Company r availability.  ar 2014‐15 B f the City o age of custo ommunity (D s than 80 pe rican Comm ulation serve 5  ly  rants,  re  al,  District.  rom  y based  udget     f San  omers  DAC).  rcent  munity  ed by    The Distr One exam payment percenta relocatio class cust markets  efforts, t Futur Accordin Valley W Developm Harmony Village a zoning, u or larger residenti rict takes an mple of addr t kiosks. Afte age of cash  on to the ne tomer servic and a drop  he District is re Wate g to the 201 Water Distri ment activity y Developme nd Marketp undeveloped r lot sizes, 1 al, with the  Exhibit Lea n active role ressing the n er careful re paying cust w headquar ce, the Distr box for che s considering er and S 10 San Berna ct’s service y has resum ent, Arnott  lace Develo d parcels con 17% smaller remaining 9 t 3: East Vall dership • Pa e in providin needs of DAC eview of cust tomers on t rters locatio ict deployed ecks in conv g further pay Sewer Se ardino Regio area has  med within th Developmen pment all in nsist of 63%  r lot single‐f 9% in other t ey Water Dis artnership • ng outreach  C customers tomer paym the west en n and an on d two custom venient locat yment optio ervice P onal Urban W great grow he service a nt, Highland n various sta single‐famil family reside types of land strict Service Stewardship material an s is the recen ment habits,  nd of the se n‐going com m cash‐accep tions. Due t on expansion Potentia Water Mana wth potentia area, with pr d Hills Devel ages of plann ly residentia ential, 7% c d uses.  e Area Develo p nd services t nt implemen the District  ervice area.  mmitment to pting payme to the effect ns.  al agement Plan al over the roposed pro lopment, an ning (Exhibit al parcels wit commercial,  opment Activ to all custom ntation of of identified a With the re o providing w ent kiosks at tiveness of t n (RUWMP),  next 15 y ojects such a nd the Green t 3).  Per ex th one‐third  4% multi‐f vity 6  mers.  ff‐site  a high  ecent  world  t local  these  , East  years.  as the  nspot  isting  d acre  amily    Wate Overall,  supplies. Currently minimal  of EVWD 15%, and no more  The Distr an adjud compani Advisory  District in Hill Basin continue Surface w Water Co water rig shares a meetings EVWD ha District a was expa transition facility w Departm Having a water de future re developm     er Resou East Valley W   y, East Valle amounts of  D’s annual w d imported w than 5% in a rict’s primary dicated bas es also have Committee n cooperatio n, including  e sustainable water from  ompany. Thi ghts to the  and manag s.  as access to and treats th anded in 20 ned to state was made  ment of Publi access to thr emands as t esidents, EV ment of recy Lea urces Water Distr ey Water Di imported w ater supply, water, purc any year.  y source of s in. Nine ot e active we e (BTAC) wh on with Wes East Valley  e groundwat the Santa A is mutual wa Santa Ana R es the day o the State W is source at  13 from fou e‐of‐the‐art  possible th c Health.  ree sources  the various  VWD is look ycled water.  dership • Pa ict has long  istrict utilize water. Since 2  surface wa hased from  supply, grou ther public  lls in the Ba hich is facil stern Munic Water Dist er managem Ana River is ater compan River. East V y‐to‐day op Water Proje the Philip A ur million ga ultra‐filtrati hrough $8  of water al supplies are ing to forge artnership • strived to m es a mix of  2005, groun ter from the San Bernard undwater, co water age asin, and co itated by S ipal Water D rict, are act ment practic s made avai ny has been  Valley Wate perations, in ect through  . Disch Surfa allon per day on technolo million in g lows the Di e available. e a path of  Stewardship maximize su groundwate dwater has  e Santa Ana  dino Valley  omes from t ncies and  ollaborative  an Bernard District. Mem tively partici es.  lable throug operational er District ow ncluding ho San Bernard ace Water Tr y (MGD) to  ogy. The upg grants and istrict greate However, i future loca p ustainable u er, local sur made up ap River has m Municipal D he Bunker H a variety o through the ino Valley M mber agenci ipating in re gh shares of l since 1885 wns 82% of  olding annu dino Valley  reatment Pla 8 million M grade and e loans from er system fl in light if th al sustainab se of local w rface water, pproximately made up betw District, has  Hill Basin wh of mutual w e Basin Tech Municipal W ies of the Bu egional effor f the North  , and has su the outstan ual shareho Municipal W ant. This loc MGD capacity expansion o m the Calif exibility to  he need to  ility through 7  water  , and  y 80%  ween  been  hich is  water  hnical  Water  unker  rts to  Fork  urface  nding  olders  Water  cation  y and  f this  fornia  meet  serve  h the    Recyc EVWD p provided located  Agreeme San Bern As a resu However whether  a portion facility th best opt opportun water tre took act ultimatel East Valle stage.  EVWD is developm environm Wate East Vall Currently The Distr efficientl the lowe charged  custome proven to     cled Wa provides sew d by the Sa downstream ent (JPA) for nardino auth ult, EVWD is  r, in 2014, t the District  n and begin  hat would tr tion for the nities for en eatment aut ion in Octo ly operate a ey Water Dis currently w ment in a m mental benef er Rates ey Water Di y, the Distric rict is curren y, and is cur est‐cost wate at the next  rs that use w o a certain le Lea ater wage collect an Bernardin m and outs med in 1957 orized the C currently no the District  should cont treating th eat all of the e community nhanced loc thority, as a ber 2014 to a water recy strict custom working with manner that  fits.  s istrict is ded ct utilizes a u ntly looking  rrently cons er to be util lowest cost  water efficie evel of long‐ dership • Pa tion and co no Water D side of the 7 between E City to treat  ot responsib conducted a tinue sendin e remaining e District’s f y served by al and regio allowed by t o move forw ycling center mers. This pr h others in t will maxim dicated to pr uniform com for ways to  idering a tra ized for esse with ineffic ently. Budge ‐term financ artnership • onveyance s Department  e District’s  ast Valley W all sewage g le for the dis a Water Rec g all wastew g flows, or c flows. The re y EVWD, in onal sustain the Californ ward with t r that would roject is curr the region t mize cost‐effe roviding high mmodity rate partner wit ansition to b entially use  ient water u et based rate cial stability w Stewardship service to i at their w sphere of  Water Distric generated w sposal of tre clamation F water to the  construct an esults from t  terms of b ability, wou nia Water Co the necessar d treat all w rently in the  to discuss th ectiveness,  h‐quality wa e structure. th its custom budget based indoors. Eff use assigned es are an in while encou p ts custome wastewater t influence.  t and the ne within the EV eated wastew Feasibility St City of San  nd operate a the study co both econo uld be to ac ode. The Bo ry process t wastewater f environmen he pursuit o sustainabilit ater and exc mers to help d rates. This ficient outdo d the highest dustry best  uraging wate rs. Treatme treatment p A Joint Po eighboring C VWD service  water.  tudy, to eva Bernardino,  a water recy oncluded tha omic benefit ctivate the l oard of Dire to construct flows create ntal and plan of recycled w ty, and pote ceptional se p them use w s structure a oor use wou t cost, rewa practice an er conservati 8  ent is  plant,  owers  City of  area.  aluate  send  ycling  at the  t and  atent  ectors  t and  ed by  nning  water  ential  rvice.  water  llows  uld be  rding  d are  ion.    LEGI The East  positions considera guidance this docu with the  Sacrame Board of D General M SLATIV Valley Wate s regarding ation of ad e on issues th ument allow District’s Le nto, Washin E Role Directors  Manager/Staf Lea VE PLAT er District 20  legislative ditional leg hat are not c ws for the tim egislative Pl ngton D.C., a xhibit 4: Eas 9 9 9 9 ff 9 9 9 9 9 9 9 dership • Pa TFORM 015/16  Leg  and regu gislative issu contained w mely respon atform, incl nd other pu st Valley Wa 9 Review, adv 9 Participate i officials, as  9 Testify on b 9 Refrain from the Board’s  law, take po corresponde individual ra 9 Monitor leg 9 Coordinate  the interest government 9 Participate i other public 9 Prepare and needed.  9 Update the  Directors.  9 Work with L Legislative P 9 The Genera legislative a is consisten artnership • M islative Platf ulatory issu ues should t within the ad nse to issues uding letter blic officials ter District R vise and adop in meetings w needed.  ehalf of the D m lobbying, ad adopted pos ositions as an ence clearly i ather than th gislation and r advocacy effo ts of EVWD to t.  in meetings w c officials, as  d present test Legislative Pl Legislative Ad Platform, as n l Manager an dvocacy on b t with the Str Stewardship form summa ues of con they arise.  dopted Legis s identified  rs to key sta s (Exhibit 4). Roles & Respo Responsibilit pt annual Legi with legislato District, as ne dvocating or  sition. Board M  individual cit identifies that e District.   regulations th orts with the o decision ma with legislato needed.  timonies on b latform, as ap dvocates and  needed.  nd designated behalf of the B rategic Initiat p arizes the Bo cern witho Staff will s slative Platfo as importan akeholders  onsibilities ties islative Platfo rs, staff and o eeded.  taking a posit Members ma tizen so long  t it is the pos hat impact th  Board of Dir akers at all lev rs, Board of D behalf of the  pproved by th Consultants t d staff may pa Board of Dire ives and Legi oard of Dire out limiting seek the Bo orm.  Mainta nt and consi and delegat orm.  other public  tion contrary ay, as allowed as the  ition of the  e District.  ectors to pro vels of  Directors and  District, as  he Board of  to maintain  articipate in  ectors, so long slative Platfo 9  ectors  g the  oard’s  aining  istent  tes in  y to  d by  mote  g as it  rm.     The Legis serve as  9 State  deter 9 Feder surfac progr 9 Feder core f 9 Feder imple 9 Feder 9 State  bond  9 State  to ma progra 9 State  condit to con 9 State  contra 9 Feder critica 9 Feder outsid 9 The ex reduc 9 State    slative Platfo a guide to fo legislation th mining wheth ral and State d ce and ground ams.  ral and State  functions.  ral and State e ement a more ral and State e legislation an programs.  legislation th nage the wat ams, or incre legislation th tion existing a nvey water ac legislation th acts, procure ral and State l al infrastructu ral and State l de of the proc xpansion of w e the authori legislation th Lea orm reflects or East Valle Exhib hat would exa her a water s development dwater storag legislation an efforts to enc e integrated a efforts that e nd administra at seeks to lim ter and waste ase fees, pro at would inap authority to c cross the Sacr at would hind ment, financi egislation an ure from cybe egislation to  cedures set fo water conserv ity of the Boa at would esta dership • Pa s the Board  y Water Dist bit 5: Legislat Consid amine water u upply assessm t of funding p ge, water qua nd regulations courage Enda and diversified ease the path  ative actions r Consi mit or alter th ewater collect perty‐related ppropriately a construct, ope ramento‐San  der the exerc ial administra d regulations er or physical  establish Pub orth in the Fe vation and wa ard of Directo ablish a state artnership • of Directors trict’s legisla tive & Regula der Supportin use efficiency ment is neede programs for w ality, recycled s that work to angered Speci d approach to to developm regarding effi ider Opposin he authority a tion systems, d charges or ta assert the aut erate and ma Joaquin Delta cise of existing ation, public r s that hinder t threats and d blic Health Go ederal and Ca ater use effici rs to design a wide water fe Stewardship s Strategic I ative advoca atory Platfor ng y, not building ed for comme water supply  d water, and c o reduce the c ies Act implem o species reco ment of recycle icient and fai ng and fiduciary  , impose unfu axes on EVW thority of the aintain State W a.  g EVWD auth records, and h the ability of  damages.  oals and Max lifornia Safe D iency program and implemen ee.  p nitiatives an acy efforts (E m g size or acre ercial or indu developmen conservation cost of electr menting reso overy efforts. ed water reso r implementa  role of the B unded state m WD customers e Legislature t Water Projec hority in the a human resou EVWD to pro imum Contam Drinking Wat m mandates t nt at the loca nd is designe Exhibit 5).  age, when  strial project nt, including n ‐related  ricity for EVW ource agencie .  ources.  ation of the w oard of Direc mandated  .  to alter or  t facilities in o area of public  urces.  otect and secu minant Levels er Acts.  that remove o al level.  10  ed to  s.  new  WD  es to  water  ctors  order  ure  s  or