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HomeMy WebLinkAboutAgenda Packet - EVWD Board of Directors - 12/13/2016SPECIAL BOARD MEETING December 13, 2016 at 9:00 AM 31111 Greenspot Road Highland, CA 92346 AGENDA CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. 1.Board Communication Training REPORTS 2.General Manager/CEO 3.Legal Counsel Report 4.Board of Directors' Comments ADJOURN P ursuant to Go vernment Co d e S ectio n 54954.2(a), any reques t fo r a dis ability-related modific ation or ac commod ation, inc luding auxiliary aids or s ervic es , that is s ought in order to participate in the abo ve agendized pub lic meeting s hould be d irected to the Dis tric t Clerk at (909) 885-4900. EAST VALLEY WATER DISTRICT Communicating to Achieve Our Goals December 9, 2016 2 AGENDA Session A (50 minutes) –Introductions & Goals (5 minutes) –Camera Exercise (20 minutes) –Mindfulness 101 (10 minutes) –Tips for Communications Excellence (15 minutes) Break (5 minutes) Session B (40 minutes) –Current SNRC Messaging Review (15 minutes) –Presentation Exercise (20 minutes) –Wrap-up & Feedback (5 minutes) 3 GOALS Review basic tips and tricks for effectively communicating with media, stakeholders and external audiences Understand the principles behind communicating to deliver messages vs. simply answering questions Develop familiarity with latest SNRC messaging Practice putting knowledge “to work” via a variety of exercises 4 CAMERA EXERCISE Elvis vs. The Beatles Which are you? Why? 5 Tips & Tricks 6 “If one morning, I walked on top of the water across the Potomac River, the headline that afternoon would read: ‘President Can’t Swim.’” d – President Lyndon B. Johnson “Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last.” d – Maureen Dowd 7 MINDFULNESS 101 Mindfulness: The quality or state of being conscious or aware of something. Being mindful of a situation can help us to determine the correct communications tools and messages to use to get our story across. Be mindful of your LOCATION: Understand how your surroundings might impact the way you communicate. Be mindful of your AUDIENCE: Know what messages will speak most clearly to the audience at hand. Be mindful of your TONE AND BODY LANGUAGE: Your non-verbal cues can communicate more than you may think. Be mindful of your ROLE: Recognize the role you are playing in each situation and be cognizant of how that may impact your messages or communication style. Be mindful of your GOAL: Remember your ultimate goal in your communications and ensure that your messages always tie back to that goal. 8 COMMUNICATIONS FORMULA This rule applies regardless of the media outlet, the reporter, the subject of the interview or the audience. It’s easy to understand, but can be difficult to employ. FIRST: Satisfy your own objectives. Get your messages out. SECOND: Help the reporter. Give him/her a story. Speak in reporter-friendly language. REMEMBER: Anyone can answer a question. You are there to deliver messages. 9 REMAINING IN CONTROL Remaining in control of your interview means staying one step ahead of the reporter or audience. Here’s how: Memorize your messages •It isn’t enough to have a “general idea” of what you want to say. •Practice your messages and commit them to memory. Unless you are speaking by phone, don’t hold written messages in your hand. •Don’t worry if you can’t remember your messages verbatim. Anticipate questions or topics •What are the questions you’ve heard before? •What are the questions that you’d as if you were the journalist or audience? •What are the questions you hope you don’t get? (MOST IMPORTANT) 10 REAL LIFE INTERVIEW EXAMPLE 11 REAL LIFE INTERVIEW RESULT 12 Key SNRC Messaging for Rehearsal 13 PROJECT OVERVIEW Cost and Space: $126 million modern facility built on 14 acres. Location: Located on North Del Rosa Drive between East Fifth and East Sixth Streets in Highland. Water Treatment: Will treat up to 10 million gallons of wastewater daily and recharge the Bunker Hill Groundwater Basin while meeting all water quality requirements. Reliable Water Source in Dry Years: Creates opportunity for hundreds of millions of gallons of water to be stored for use in times of drought. Environment: Creates a new habitat for the Santa Ana Sucker fish and new riparian habitat within City Creek. Community Resource: Provides a community resource and educational center for local residents. Regulatory Requirements: Ongoing and extensive public process to comply with regulatory requirements and seek community input. Little or No Change in Sewer Fees: It is anticipated that sewer fees will remain the same with the new facility, and that customers will enjoy significant savings over time compared to current costs . No Odors: Technology and design elements result in no odors from the processes; successful projects have blended into neighborhoods around the nation. 14 COMMUNITY BENEFITS Economy: The project will provide an opportunity for temporary construction jobs (800) and an injection of $126 million into the local economy which will indirectly support 1,400 new, permanent positions. Community space: The project’s Multi-purpose Administrative Center will be designed to create a space that helps to inspire a sense of community while serving as a resource to residents beyond water recycling. Education and training: SNRC paves the way for a strong local workforce by offering a variety of educational opportunity for local students and residents. By training local students in the unique skillset of wastewater treatment, members of the community couple be hired to fill technical positions. Neighborhood improvements: SNRC will include improvements to the surrounding area such as: water lines, wastewater lines, storm water system, street paving, street lighting, and curb, gutter and sidewalk. Environment: SNRC will establish a new population of the endangered Santa Ana Sucker fish in the local mountains and create a new riparian habitat within City Creek for the benefit of natural wildlife including two endangered bird species. 15 PRESENTATION EXERCISE You’re speaking about the Sterling Natural Resource Center in a public forum. Your goal is to merchandise the project’s value to the community. You have two minutes. Give us your best presentation. 16 Let’s Discuss 17 Messaging Appendix 18 CURRENT MESSAGING – COOPERATION Project Ownership: SNRC is a Valley District project, performed in cooperation with EVWD. In 2015, Valley District and EVWD entered into a framework agreement laying the groundwork for regional recycled water projects and promoting a collaborative effort between Valley District and EVWD to pursue water replenishment projects. Current Agreement: EVWD currently pays to have its wastewater treated by the San Bernardino Municipal Water Department. The agreement states that EVWD has no ownership rights to any San Bernardino treatment facilities; it allows EVWD to send wastewater to the City of San Bernardino or provide these services to their customers through other options. Current Wastewater Treatment Costs: $7 million is paid annually to the San Bernardino Municipal Water Department by EVWD customers for wastewater treatment. Opportunity for Recycled Water: Six million gallons of recycled water are currently lost to our region each day. 19 CURRENT MESSAGING – WATER QUALITY Importance of Water Recycling: Valley District is responsible for ensuring water supply reliability and managing groundwater storage. SNRC helps to meet this important responsibility. Water recycling is a sage way to preserve natural water resources. In fact, water agencies have been recycling wastewater since 1912 to benefit communities across the world. Water Quality Is a Top Priority: SNRC will employ state-of-the-art technology, using Membrane Bioreactors to produce water that meets or exceeds all requirements for groundwater recharge. –MBR utilizes membrane filters to produce treated water that is up to 10 times cleaner than secondary-treated water. –A recent WateReuse association study found that “the MBR process produces superior water quality, compared to conventional wastewater treatment.” –MBR technology is a vast improvement over traditional wastewater treatment processes, producing water cleaner than conventional tertiary wastewater treatment. –There will be regular water quality testing to ensure on-going safety of both the water produced and water supply. Project Approvals: To protect long-term drinking water quality, all recycled water projects must receive complete approvals from the Regional Water Quality Control Board prior to operation. 20 CURRENT MESSAGING – FINANCING Funding Sources: SNRC has the opportunity to be funded through a combination of grants, low-interest state loans, impact fees assessed on new development, and monthly wastewater rates. Cost Savings vs. Current Plan: SNRC will save current and future EVWD customers an estimated $127 million over the next 20 years when compared to operational costs under the current wastewater treatment arrangement with the San Bernardino Municipal Water District. Cost Savings vs. Clean Water Factory: Construction of the SNRC will result in an estimated savings of $316 per connection per year for EVWD. Participation in the Clean Water Factory, as suggested by the City of San Bernardino, would increase the cost to EVWD ratepayers by $257 per connection per year over the same 20 year period.