Loading...
HomeMy WebLinkAboutAgenda Packet - EVWD Board of Directors - 08/31/2017SP EC IA L BO A RD MEET IN G August 31, 2017 at 5:30 PM 31111 Greenspot Road Highland, C A 92346 AG E N D A C A LL TO O RD ER P LED G E O F A LLEG IA N C E RO LL C A LL O F BO A RD MEMBERS P UBLIC C O MMEN T S Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the C hairman of the Board. Under the State of C alifornia Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. T he matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. 1.Board C ommunication Training REPO RT S 2.General Manager/C EO 3.Legal C ounsel Report 4.Board of Directors' Comments A D J O URN P urs uant to G overnment C o d e S ec tion 54954.2(a), any reques t fo r a d is ab ility-related mo dific ation or ac commod ation, inc luding auxiliary aids or s ervic es , that is s ought in order to participate in the abo ve agendized pub lic meeting s hould be d irected to the District C lerk at (909) 885-4900. BRIDGING THE GAP BETWEEN TRADITIONAL AND SOCIAL MEDIA AUGUST 31, 2017 2 •Recap previous communications trainings to bridge a connection between traditional and social media •Examine the power of social media to engage and connect with the community •Review individual social platforms •Discuss social media programs: SNRC + EVWD •Show you how to get involved appropriately and comfortably on each channel TO HELP YOU HELP US! WHY ARE WE HERE? Mindfulness: The quality or state of being conscious or aware of something. Being mindful of a situation can help us to determine the correct communications tools and messages to use to get our story across. •Be mindful of your AUDIENCE: Know what messages will speak most clearly to the audience at hand. •Be mindful of your ROLE: Recognize the role you are playing in each situation and be cognizant of how that may impact your messages or communication style. •Be mindful of your GOAL: Remember your ultimate goal in your communications and ensure that your messages always tie back to that goal. MINDFULNESS IS KEY! WHAT IS SOCIAL MEDIA? SOCIAL MEDIA DEFINED •A community tool to engage with target audiences •A hub to educate and generate awareness about important initiatives, causes and brands •A platform for sharing industry leadership and expertise 6 TRADITIONAL VS. SOCIAL MEDIA Traditional Media Social Media Newspapers, magazines, online news sources, TV, radio Think of a one-way radio –a message is broadcast for others to hear but there isn’t a conversation taking place Marketing can be costly and results of impressions, audience, etc. are not as readily available, and takes more time to gather Allows a conversation to take place between two or more people Marketing is cost effective, enables specific audience targeting and real-time results are available Traditional media lends credit to social media for its impact on aiding victims: TRADITIONAL AND SOCIAL CONVERGE Since its inception, social media has played into how we receive traditional media. Here’s a present day example of the news regarding Hurricane Harvey. Traditional media publishes content Social = news and information sharing tool Social media amplifies news 8 •Social media has evolved into widely used platforms that public entities rely on to share news with members. •Example: Harris County shared this unsafe water notice via Twitter to its community •The post was retweeted 363 times –allowing Harris County to quickly disseminate information to a large audience quickly •Other entities like water and power districts, schools and universities also utilize social media for sharing important updates like power outages, campus alerts and emergencies. PUBLIC ENTITIES ON SOCIAL MEDIA PLATFORM OVERVIEW FACEBOOK 2+ Billion Facebook users worldwide 1.5+ Billion Mobile users daily 100+ Million Hours of Facebook Videos Are Watched Every Day Facebook is the most versatile social network and has the largest number of active users. WHO IS ON FACEBOOK? •The largest blend of demographics of any social platform across the globe •More than 2 billion users HOW DO THEY CONSUME INORMATION? •Quickly –by scrolling through news feed •On mobile devices or desktop computers •Video content TYPE OF CONTENT •Short, informative videos •79% of internet traffic will be video by 2018 •Rich media •Informative, pithy content in text posts •News articles TWITTER Approximately 500 million Tweets are sent daily A day’s worth of Tweets would fill 10 million pages in a book On average, 6 to 10 Americans read news on social media Twitter is a powerful business tool because it allows your posts to go viral. WHO IS ON TWITTER? •320 million active users •79% of users live outside of the U.S. •Individual users, companies, thought leaders HOW DO THEY CONSUME INORMATION? •80% of active users are on a mobile device •Twitter is often the first place that news breaks TYPE OF CONTENT FOR TWITTER •140 characters per post •Pithy, abbreviated content •Rich media •Hashtags •News articles INSTAGRAM The SNRC Instagram garnered 683 engagements since launching in Feb. 2017 The most engaged hashtags are #MyWaterMyFuture #MySNRC Instagram is entirely mobile, and where artistic niches excel –like design! WHO IS ON INSTAGRAM? •400 million active monthly users •64% growth in active users over the last year 90% of users are under 35 HOW DO THEY CONSUME INFORMATION? •Quickly –scroll through images feed •Often –content is easily digestible •By searching through trending hashtags •By skimming through the “Explore” page TYPE OF CONTENT FOR INSTAGRAM •Short, intriguing videos and attractive photos •Informative, pithy content not overly promotional The SNRC Instagram has gained 162 followers in the last six months EVWD & SNRC SOCIAL MEDIA HOW EVWD AND SNRC USE SOCIAL MEDIA 14 TO INFLUENCE •Sharing photo and video content reflecting the power of community projects is crucial in generating support and awareness. TO ADVOCATE •Each platform allows us to reach a targeted audience with clear, concise messaging about our efforts. TO CHANGE •Tools like Change.org and Thunderclap can inspire users to join our initiatives. EVWD + SNRC SOCIAL INSIGHTS 200K+ Total Impressions 7K+ total engagements 6K+ Total Link Clicks 322 New Page Likes 171 New Followers 357 New Followers Successes Defined Impressions •the number of times content is seen by users Engagements •the number of interactions people have with your content (i.e.: likes, comments, shares, retweets, etc.) Link Clicks •the number of times users click on links embedded in social posts Followers •users who have subscribed to your social updates; followers see your posts show up in their news streams •Facebook pages shown here are “liked” by the East Valley Water District account. •Pages you “like” are a representation of people, causes and businesses you support –whether or not you realize. •Same applies to content you engage with – anyone you’re connected with on social media can see other posts you like, comment and/or share. •Be just as cautious about who you engage with as well as what content you are sharing. WITH WHOM WE’RE ENGAGING STAYING CURRENT ON SOCIAL Activate content strategy on platforms •Facebook •Twitter •Instagram Facebook •Homeroom for all information •Engages the widest range of age groups Snapchat & Instagram •Reach a new generation of EVWD/SNRC audiences Create opportunities to stay at the forefront of social media trends •Introduced Snapchat “Geofilter” •Launched Change.org petition SOCIAL MEDIA INITIATIVE: Change.org What is Change.org? •The world’s most powerful online petition platform for social causes •Petitions have garnered millions of signatures •Petitions have the power to influence change policies How can you support? •Step 1: Visit bit.ly/mywatermyfuture •Step 2: Fill out the online form •Step 3: Explain why you support the SNRC •Step 4: Click “I’m in” How can you get others to support? •Share on Facebook or send in a message •Tweet to your followers •Email to friends and family REGULATIONS TO KEEP IN MIND •East Valley Water District sites shall be managed consistent with the Brown Act, which prohibits a quorum members of a legislative body from publishing postings, or using social media sites to blog, engage or take action on a District-related issue. •To be in compliance with The Brown Act, a quorum of board members may not participate in any published postings or use the site or any form of social media to respond to, blog or engage in serial meetings, or otherwise discuss, deliberate, or express opinions on any issue within the subject matter jurisdiction of the body. •Anything posted in the District’s social media page (including comments, deleted posts, private messages or chat sessions), is subject to the California Public Records Act. This rule applies to Facebook, Twitter and Instagram: •Liking and/or commenting on a post is considered speech, which means no more than two board members should engage on the same post at any given time. YOU CAN HELP! EVWD Board Members are critical to EVWD’s and SNRC’s social media growth and engagement! 1.Like EVWD + SNRC on Facebook, Twitter and Instagram 2.Sign the Change.org petition 3.Engage on social posts –like, comment, retweet! (as appropriate, and remember Brown Act rules) 4.Share posts with your friends and followers 5.Invite others to do the same LET’S PRACTICE 22 WHAT WOULD YOU DO? Which posts would you mirror? Which do you think cross the line? 23 WHAT WOULD YOU DO? Which posts would you mirror? Which do you think cross the line? 24 WHAT WOULD YOU DO? Which posts would you mirror? Which do you think cross the line? 25 WHAT WOULD YOU DO? Which posts would you mirror? Which do you think cross the line? LET’S PRACTICE 27 •How to Stay Involved •Speaking engagements •Community events •Social media •Why We Want You Involved •You are all important figures in the community •You have an understanding of projects and initiatives that others may not •You have your own circle of influence that can inspire change •Next communications training: November THERE’S MORE!