HomeMy WebLinkAboutAgenda Packet - Legislative & Public Outreach Committee - 06/03/2016LEGISLATIVE AND PUBLIC OUTREACH COMMITTEE
June 3, 2016 - 3:00 PM
31111 Greenspot Road, Highland, CA 92346
AGENDA
CALL TO ORDER
PLEDGE OF ALLEGIANCE
PUBLIC COMMENTS
CONSENT CALENDAR
1.Approve the March 4, 2016 committee meeting minutes
NEW BUSINESS
2.2016 Spring Legislative Update
3.Review District Outreach Efforts
ADJOURN
P LEASE NOT E:
P ursuant to Go vernment Co d e Sectio n 54954.2(a), any reques t fo r a d is ability-related modific ation or
ac commod ation, inc luding auxiliary aid s o r s ervices , that is s o ught in ord er to participate in the ab o ve-
agendized pub lic meeting s hould be d irected to the Dis tric t Clerk at (909) 885-4900 at leas t 72 ho urs prior
to said meeting.
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Minutes 03/4/2016 cmc
Subject to approval
EAST VALLEY WATER DISTRICT March 4, 2016
LEGISLATIVE & PUBLIC OUTREACH COMMITTEE
MINUTES
John Mura, General Manager/CEO, called the meeting to order at 3:00 a.m. Mr . Fred
Yauger led the flag salute.
PRESENT: Directors: Carrillo, Smith
ABSENT: None
STAFF: John Mura, General Manager/CEO; Kelly Malloy, Public
Affairs/Conservation Manager; Cecilia Contreras, Senior
Administrative Assistant; Stephanie Guida, Community Relations
Officer
GUEST(s): Members of the public
PUBLIC COMMENTS
The General Manager/CEO declared the public participation section of the meeting
open at 3:00 pm.
The General Manager/CEO thanked the board members for attending the first
committee meeting and looks forward to being able to provide more information to
help with recommendations to the full board.
There being no written or verbal comments, the public participation section was
closed.
REVIEW EXISTING STRATEGIC COMMUNICATION PLAN AND LEGISLATIVE PLATFORM
Ms. Kelly Malloy, Public Affairs/Conservation Manager, provided an overview of the
original strategic communication plan that has successfully been completed. She
provided information about building the EVWD brand and the District’s communication
outreach to include social media. Ms. Malloy expanded on the legislative programs to
include the legislative advocates that work with the District who have clear roles and
responsibilities, a list for standing priorities that help for a rapid response, and that
the District is engaged with ACWA, CSDA, and WaterReuse.
Information only.
DISCUSSION REGARDING OVERVIEW OF UPCOMING COMMITTEE TOPICS
Ms. Malloy stated that moving forward the committee can begin to update the Strategic
plan to align with the District’s current ideals and endeavors, update the style guide,
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Minutes 03/4/2016 cmc
increase our social media program, continue with communications training, provide
online videos about the District, increase legislative activity, and increase organization
participation.
Information only.
SET THE DAY AND TIME FOR HOLDING RECURRING COMMITTEE MEETINGS
The committee agreed to have the meetings quarterly on the first Friday of the month
at 3pm.
ADJOURN
The meeting adjourned at 4:40 pm.
_________________________ ________________________
Chris Carrillo David E. Smith
Director Director
STAFF REPORT
Agenda Item #2.
Meeting Date: June 3, 2016
Disc ussion Item
To: LEGISLATIVE AND PUBLIC OUT REACH COMMITTEE Members
From: G eneral Manager/CEO
Subject: 2016 S p ring Legislative Update
RECOMMENDATION:
Rec eive the Legis lative Up d ate o n the 2016 Legis lative Session.
BACKGROUND / ANALYSIS:
East Valley Water Dis tric t has ad o p ted a Legis lative P latform that id entifies p rio rities and p o s itions regarding
legislatio n that c o uld imp act the District. Bas ed o n that d irectio n, staff has b een working with The Onate Group
and Go nzales , Quintana & Hunter, LLC to partic ipate in legis lative ac tion regarding p rio rity issues .
The District c ontinues to mo nito r a numb er o f different items o f c o nc ern and interes t that are b eing c o nsid ered
in 2016 whic h c o nc ludes the c urrent two -year legis lative session.
Examp les of c o ntinued ac tive monitoring inc lud e:
Drought regulatio ns
Water c o ns ervation programs
Potential fund ing opportunities
Human res ource req uirements
Water trans fer
The District is c urrently c o o rd inating with the legis lative advo cac y team to prepare fo r S tate offic ial distric t
o ffice visits in the fall after the No vember elec tions .
AGENCY IDEALS AND ENDEAVORS:
Id eals and End eavor III - Demons trate Visionary Lead ers hip To Enhance Dis tric t Id entity
(E) - Develop a p ro active legislative p res enc e
FISCAL IMPACT :
There is no fis c al imp act assoc iated with this agend a item.
Respectfully submitted:
Kelly Malloy
Public Affairs/Conservation Manager
STAFF REPORT
Agenda Item #3.
Meeting Date: June 3, 2016
Discussion Item
To: LEGISLATIVE AND PUBLIC OUTREACH COMMITTEE Members
From: General Manager/CEO
Subject: Review District Outreach Efforts
RECOMMENDATION:
Receive an update on the District's recent public outreach activity.
BACKGROUND / ANALYSIS:
East Valley Water District takes great pride in actively communicating with community member, public
agencies, and other stakeholders. In order to effectively convey complex topics to a broad audience, the
District utilizes a number of different communication methods. This effort resulted in the District receiving
recognition by the California Association of Public Information Officers for the Budget Based Rate outreach.
Recent public outreach activities have included:
Implementation of bus shelter posters to promote the “When in Drought Check it Out” campaign.
In-house development of the Consumer Confidence Report and Fiscal Year 2016/17 Budget document.
Updating the visual theme for Fiscal Year 2016/17.
Distribution of press releases highlighting activities including the visitors from Dubai and the water main
replacement at Sterling and Highland Avenue.
Check presentation with San Bernardino Valley Municipal Water District to the San Bernardino City
Unified School District for the Weather-Based Irrigation Controller Installation Program.
Completion of District program videos.
Increased social media activity which has included: Posting for water quality, National Love a Tree Day,
Home Depot Plant Sale, Demonstration Garden, Inland Empire Landscape Contest, student tours, and
Water Awareness Month.
Additionally, staff directly responds to posts that relate to the District either in public forums or through
direct messaging.
Extensive photographing of District facilities and activities.
Advertisements for the summer water conservation workshops.
Communication material for the Sterling Natural Resource Center.
Preparation and participation in Career Day events at local schools.
Student tours of District facilities.
District staff continues to evaluate outreach activities and adjust accordingly. This information will be
incorporated in the development of the Strategic Communication Plan update, which will begin in Fiscal Year
2016/17 and include the members of the Legislative and Public Outreach Committee.
AGENCY IDEALS AND ENDEAVORS:
Ideals and Endeavor III - Demonstrate Vis ionary Leadership To Enhance District Identity
(A) - Promote Community Invo lvement and Educational Opportunities
(C) - Utilize Innovative Communication Methods
FISCAL IMPACT:
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
Kelly Malloy
Public Affairs/Conservation Manager