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HomeMy WebLinkAboutAgenda Packet - Community Advisory Commission - 09/08/2022COMMUNITY ADVISORY COMMISSION SEPTEMBER 8, 2022 East Valley Water District was formed in 1954 and provides water and wastewater services to 103,000 residents within the cities of San Bernardino and Highland, and portions of San Bernardino County. EVWD operates under the direction of a 5­member elected Board. COMMISSIONERS Dr. Alan Kay Commissioner Vincent Laster Commissioner Dr. Pamela Miller Commissioner Gail Shelton Commissioner Fred Yauger Commissioner Kelly Malloy Director of Strategic Services Special Community Advisory Commission Meeting September 08, 2022 ­ 6:00 PM 31111 Greenspot Road, Highland, CA 92346 www.eastvalley.org PLEASE NOTE: Materials related to an item on this agenda submitted to the Board after distribution of the agenda packet are available for public inspection in the District’s office located at 31111 Greenspot Rd., Highland, during normal business hours. Also, such documents are available on the District’s website at eastvalley.org and are subject to staff’s ability to post the documents before the meeting. Pursuant to Government Code Section 54954.2(a), any request for a disability­related modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above agendized public meeting should be directed to the District Clerk at (909) 885­4900 at least 72 hours prior to said meeting. In order to comply with legal requirements for posting of agenda, only those items filed with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday meeting not requiring departmental investigation, will be considered by the Board of Directors. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. AGENDA – This agenda contains a brief general description of each item to be considered. Except as otherwise provided by law, no action shall be taken on any item not appearing on the following agenda unless the Board of Directors makes a determination that an emergency exists or that a need to take immediate action on the item came to the attention of the District subsequent to the posting of the agenda.  1.Approval of Agenda APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 2.Approve the June 6, 2022 Commission Meeting Minutes INFORMATIONAL ITEMS 3.Conservation Update 4.Sterling Natural Resource Center Project Update 5.Outreach Update DISCUSSION AND POSSIBLE ACTION ITEMS REPORTS 6.Commissioners’ Comments 7.Staff’s Comments ADJOURN COMMUNITY ADVISORY COMMISSIONSEPTEMBER 8, 2022East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5­member elected Board.COMMISSIONERSDr. Alan KayCommissioner Vincent LasterCommissionerDr. Pamela MillerCommissioner Gail SheltonCommissioner Fred Yauger Commissioner Kelly Malloy Director of Strategic Services Special Community Advisory Commission Meeting September 08, 2022 ­ 6:00 PM 31111 Greenspot Road, Highland, CA 92346 www.eastvalley.org PLEASE NOTE: Materials related to an item on this agenda submitted to the Board after distribution of the agenda packet are available for public inspection in the District’s office located at 31111 Greenspot Rd., Highland, during normal business hours. Also, such documents are available on the District’s website at eastvalley.org and are subject to staff’s ability to post the documents before the meeting. Pursuant to Government Code Section 54954.2(a), any request for a disability­related modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above agendized public meeting should be directed to the District Clerk at (909) 885­4900 at least 72 hours prior to said meeting. In order to comply with legal requirements for posting of agenda, only those items filed with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday meeting not requiring departmental investigation, will be considered by the Board of Directors. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. AGENDA – This agenda contains a brief general description of each item to be considered. Except as otherwise provided by law, no action shall be taken on any item not appearing on the following agenda unless the Board of Directors makes a determination that an emergency exists or that a need to take immediate action on the item came to the attention of the District subsequent to the posting of the agenda.  1.Approval of Agenda APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 2.Approve the June 6, 2022 Commission Meeting Minutes INFORMATIONAL ITEMS 3.Conservation Update 4.Sterling Natural Resource Center Project Update 5.Outreach Update DISCUSSION AND POSSIBLE ACTION ITEMS REPORTS 6.Commissioners’ Comments 7.Staff’s Comments ADJOURN COMMUNITY ADVISORY COMMISSIONSEPTEMBER 8, 2022East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5­member elected Board.COMMISSIONERSDr. Alan KayCommissioner Vincent LasterCommissionerDr. Pamela MillerCommissioner Gail SheltonCommissionerFred YaugerCommissioner Kelly MalloyDirector of Strategic ServicesSpecial Community Advisory Commission MeetingSeptember 08, 2022 ­ 6:00 PM31111 Greenspot Road, Highland, CA 92346www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting.Pursuant to Government Code Section 54954.2(a), any request for a disability­relatedmodification or accommodation, including auxiliary aids or services, that is sought in orderto participate in the above agendized public meeting should be directed to the District Clerkat (909) 885­4900 at least 72 hours prior to said meeting. In order to comply with legal requirements for posting of agenda, only those items filed with the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesday meeting not requiring departmental investigation, will be considered by the Board of Directors. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. AGENDA – This agenda contains a brief general description of each item to be considered. Except as otherwise provided by law, no action shall be taken on any item not appearing on the following agenda unless the Board of Directors makes a determination that an emergency exists or that a need to take immediate action on the item came to the attention of the District subsequent to the posting of the agenda.  1.Approval of Agenda APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 2.Approve the June 6, 2022 Commission Meeting Minutes INFORMATIONAL ITEMS 3.Conservation Update 4.Sterling Natural Resource Center Project Update 5.Outreach Update DISCUSSION AND POSSIBLE ACTION ITEMS REPORTS 6.Commissioners’ Comments 7.Staff’s Comments ADJOURN COMMUNITY ADVISORY COMMISSIONSEPTEMBER 8, 2022East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5­member elected Board.COMMISSIONERSDr. Alan KayCommissioner Vincent LasterCommissionerDr. Pamela MillerCommissioner Gail SheltonCommissionerFred YaugerCommissioner Kelly MalloyDirector of Strategic ServicesSpecial Community Advisory Commission MeetingSeptember 08, 2022 ­ 6:00 PM31111 Greenspot Road, Highland, CA 92346www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting.Pursuant to Government Code Section 54954.2(a), any request for a disability­relatedmodification or accommodation, including auxiliary aids or services, that is sought in orderto participate in the above agendized public meeting should be directed to the District Clerkat (909) 885­4900 at least 72 hours prior to said meeting.In order to comply with legal requirements for posting of agenda, only those items filedwith the District Clerk by 12:00 p.m. on Wednesday prior to the following Wednesdaymeeting not requiring departmental investigation, will be considered by the Board ofDirectors.CALL TO ORDERPLEDGE OF ALLEGIANCEROLL CALL OF BOARD MEMBERSPUBLIC COMMENTSAny person wishing to speak to the Board of Directors is asked to complete a Speaker Cardand submit it to the District Clerk prior to the start of the meeting. Each speaker is limited tothree (3) minutes, unless waived by the Chairman of the Board. Under the State of CaliforniaBrown Act, the Board of Directors is prohibited from discussing or taking action on any itemnot listed on the posted agenda. The matter will automatically be referred to staff for anappropriate response or action and may appear on the agenda at a future meeting.AGENDA – This agenda contains a brief general description of each item to be considered.Except as otherwise provided by law, no action shall be taken on any item not appearing onthe following agenda unless the Board of Directors makes a determination that an emergencyexists or that a need to take immediate action on the item came to the attention of the Districtsubsequent to the posting of the agenda. 1.Approval of AgendaAPPROVAL OF CONSENT CALENDARAll matters listed under the Consent Calendar are considered by the Board of Directors to beroutine and will be enacted in one motion. There will be no discussion of these items prior tothe time the board considers the motion unless members of the board, the administrative staff,or the public request specific items to be discussed and/or removed from the ConsentCalendar.2.Approve the June 6, 2022 Commission Meeting MinutesINFORMATIONAL ITEMS3.Conservation Update4.Sterling Natural Resource Center Project Update5.Outreach UpdateDISCUSSION AND POSSIBLE ACTION ITEMSREPORTS 6.Commissioners’ Comments 7.Staff’s Comments ADJOURN Agenda Item #2 September 8, 20221 Meeting Date: September 8, 2022 Agenda Item #2 Consent Item Regular Meeting TO: Commission Members FROM: Kelly Malloy, Director of Strategic Services SUBJECT: Approve the June 6, 2022 Commission Meeting Minutes RECOMMENDATION Staff recommends that the Board of Commissioners approve the June 6, 2022 Commission meeting minutes. BACKGROUND / ANALYSIS N/A AGENCY GOALS AND OBJECTIVES II - Maintain a Commitment To Sustainability, Transparency, and Accountability A. Practice Transparent and Accountable Fiscal Management B. Utilize Effective Communication Methods REVIEW BY OTHERS This agenda item has been reviewed by Public Affairs and Administration. FISCAL IMPACT There is no fiscal impact associated with this agenda item. Respectfully submitted: ________________ Kelly Malloy Director of Strategic Services Agenda Item #2 September 8, 20222 Meeting Date: September 8, 2022 Agenda Item #2 Consent Item ATTACHMENTS June 6, 2022 Commission Meeting Minutes 1 Minutes 06-06-22 etb Subject to approval EAST VALLEY WATER DISTRICT June 6, 2022 COMMUNITY ADVISORY COMMISSION MINUTES Eileen Bateman, Human Resources Coordinator, called the special meeting to order at 6:00 pm and led the flag salute. PRESENT: Commissioners: Kay, Laster, Miller, Shelton, Yauger ABSENT: Commissioners: None STAFF: Kelly Malloy, Director of Strategic Services; Brian Tompkins, Chief Financial Officer; William Ringland, Public Affairs/Conservation Manager; Eileen Bateman, Human Resources Coordinator GUEST(s): None PUBLIC COMMENTS The Human Resources Coordinator declared the public participation section of the meeting open at 6:01 pm. There being no written or verbal comments, the public participation section was closed. APPROVE THE MAY 19, 2022 COMMISSION MEETING MINUTES M/S/C (Kay-Laster) that the May 19, 2022, Commission meeting minutes be approved as submitted. FISCAL YEAR 2022-23 BUDGET OVERVIEW The Chief Financial Officer presented the Fiscal Year 2022-23 budget which included the District Wide goals, Operating Budget Summary, revenue considerations, expenses, programs overview, Capital Outlay, Capital Improvement Projects, and authorized positions. Information only. The Director of Strategic Services left the meeting at 6:45 pm. COMMISSIONER COMMENTS Dr. Kay thanked staff for the great presentation regarding the budget. 2 Minutes 06-06-22 etb Mr. Laster expressed his gratitude for the budget information provided by the Chief Financial Officer. Mr. Yauger thanked staff for the detailed budget presentation. Information only. STAFF COMMENTS The Public Affairs/Conservation Manager thanked everyone in attendance; stated that the District will begin sending disconnection notices beginning June 15, 2022; that the Sterling Natural Resources Center Friends and Family event is taking place on June 16, 2022 and the Ribbon Cutting/Celebration will be held on July 23, 2022. The next meeting is scheduled for August 18, 2022, at 6pm. Information only. ADJOURN The meeting adjourned at 6:57 pm. ________________________ Kelly Malloy Director of Strategic Services Agenda Item #3 September 8, 20221 Meeting Date: September 8, 2022 Agenda Item #3 Informational Item Regular Meeting TO: Commission Members FROM: Kelly Malloy, Director of Strategic Services SUBJECT: Conservation Update RECOMMENDATION This agenda item is for informational purposes only, no action required. BACKGROUND / ANALYSIS With more than half of the State under extreme drought conditions, and emergency conservation regulations in place, East Valley Water District is prepared to continue ongoing efforts to protect and preserve our precious water resource. The District is committed to providing free resources to customers, encourage efficient water use, and maintain compliance with State regulations. In compliance with the Governor’s executive order, the District has adopted Stage 2 from the Water Shortage Contingency Plan (WSCP), increasing the call to action and enforcement actions. The WSCP, is a strategic plan the District uses to prepare for and respond to foreseeable and unforeseeable water shortages. On July 27, 2022, the WSCP was updated to transition the District’s three stages to match the State of California Department of Water Resources recommended six stages. Through the enhancement of the WSCP, the District will have additional flexibility to respond to State drought response mandates with actions appropriate for the local water supply conditions. The six water shortage stages correspond to shortage conditions of 10, 20, 30, 40, 50 percent, and greater than 50 percent when compared to normal conditions. Building on past successes of the District’s rebate programs, East Valley Water District is looking to encourage outdoor rebate participation by enhancing the rebates with the Parkways Turf Replacement Program and the Irrigation Retrofit Program. Through the Parkway Turf Replacement Program, the District will contract with a licensed landscape contractor to re-landscape customers’ parkways with a water efficient design and installation. The new design incorporates drip irrigation, decomposed granite, boulders, steppingstone, and a variety of low-water use plants. The District recognizes the challenges that many customers face with their irrigation system and their water use outdoors. Staff has developed enhancements to the WBIC direct install program to further expand on the water saving opportunities for customers through the Irrigation Retrofit Program. Participants of the program will be eligible for Agenda Item #3 September 8, 20222 Meeting Date: September 8, 2022 Agenda Item #3 Informational Item anew weather-based irrigation controller installed and programmed, installation of highefficiency sprinkler nozzles, and have minor leaks repaired at no cost. All irrigation enhancements will be completed by EcoTech Services Inc. licensed irrigation contractors. With over 10 years of experience in the landscaping and water conservation industry, EcoTech Services Inc. has been selected as the contractor for both the Parkway Turf Replacement Program and the Irrigation Retrofit Program. In partnership with EcoTech, the District looks to maintain the success of the outdoor rebate programs, assist customers with measuring their outdoor water use efficiency, and meet the District’s conservation efforts. AGENCY GOALS AND OBJECTIVES II - Maintain a Commitment To Sustainability, Transparency, and Accountability B. Utilize Effective Communication Methods D. Provide Quality Information to Encourage Community Engagement IV - Promote Planning, Maintenance and Preservation of District Resources A. Develop Projects and Programs to Ensure Safe and Reliable Services REVIEW BY OTHERS This agenda item has been reviewed by Legislative & Public Outreach Committee. FISCAL IMPACT There is no fiscal impact associated with this agenda item. Respectfully submitted: ________________ Kelly Malloy Director of Strategic Services ATTACHMENTS No Attachments Agenda Item #3 September 8, 20223 Meeting Date: September 8, 2022 Agenda Item #3 Informational Item Agenda Item #4 September 8, 20221 Meeting Date: September 8, 2022 Agenda Item #4 Informational Item Regular Meeting TO: Commission Members FROM: Kelly Malloy, Director of Strategic Services SUBJECT: Sterling Natural Resource Center Project Update RECOMMENDATION This agenda item is for informational purposes only, no action required. BACKGROUND / ANALYSIS Construction activities continue for the Sterling Natural Resource Center (SNRC). Since the project is using the progressive design-build model, construction continues while design efforts reach their final stages. These complex activities take place in a collaborative team environment with the project partners. Significant construction continues on the treatment side of the project area ranging from highly technical equipment installation to testing of specific phases of the treatment process. Construction on site of the Weaver Basin continues with electrical and pipe work. Final design and agency coordination for the pipeline alignment leading to the new Weaver Recharge Basins is underway. Staff continues to work through the various regulatory approvals, working closely with the State Water Resources Control Board, Southern California Edison, South Coast Air Quality Management District, CalTrans, Metropolitan Water District, Regional Water Quality Control Board, and the cities of Highland and San Bernardino. This is an ongoing process in tandem with the final construction efforts and facility testing. The District held the Community Ribbon Cutting event on July 23, 2022 to showcase the administrative and treatment facility. Over 1,300 people attend the Ribbon Cutting and enjoyed the ceremony, concert, food, and tours of the operations center. Customers can now begin using the administrative side of the SNRC to receive assistance, pay bills and visit the demonstration garden. Staff continues to provide information through website content, social media posts, and bill inserts inviting customers to visit the facility. AGENCY GOALS AND OBJECTIVES I - Implement Effective Solutions Through Visionary Leadership A. Identify Opportunities to Optimize Natural Resources II - Maintain a Commitment To Sustainability, Transparency, and Accountability Agenda Item #4 September 8, 20222 Meeting Date: September 8, 2022 Agenda Item #4 Informational Item D. Provide Quality Information to Encourage Community Engagement FISCAL IMPACT There is no fiscal impact associated with this agenda item. Respectfully submitted: ________________ Kelly Malloy Director of Strategic Services ATTACHMENTS SNRC Update Presentation Community Advisory Commission SNRC Construction Update September 8, 2022 2 STERLING NATURAL RESOURCE  CENTER •Treat up to 8 million gallons of water per  day and recharge the local groundwater  basin  •Team Sterling is working through the final  stages of construction •Operations anticipated to begin in early  2023  •Community Ribbon Cutting held on       July 23, 2022 3 RIBBON CUTTING CEREMONY 4 SNRC FLAG RAISING 5 RIBBON CUTTING CEREMONY 6 EDUCATIONAL BOOTHS 7 FOOD & GAMES 8 CONSERVATION WORKSHOPS 9 CONCERT IN THE PARK 10 TREATMENT TOURS 1111 SNRC FUNDED IN PART BY: Funding for this Sterling Natural Resource Center project has been provided in full or in part by the Proposition 1 – the Water Quality, Supply, and Infrastructure Improvement Act of 2021 and the Clean Water State  Revolving Fund through an agreement with the State Water Resources Control Board. California’s Clean Water State Revolving Fund is capitalized through a variety of funding sources, including grands from the United  States Environmental Protection Agency and state bond proceeds.    The Urban Greening Program is part of California Climate Investments, a statewide program that puts billions of cap-and-trade dollars to work reducing greenhouse gas emissions, strengthening the economy and  improving public health and the environment – particularly the disadvantaged communities. The cap-and-trade program also creates a financial incentive for industries to invest in clean technologies and develop  innovative ways to reduce pollution. California Climate Investment projects include affordable housing, renewable energy, public transportation, zero emission vehicles, environmental restoration, more sustainable  agriculture, recycling and much more. At least 35 percent of these investments are made in disadvantaged and low-income communities. For more information, visit California Climate Investments.  12 Upcoming Activities •Construction to begin on pipeline from 210 Freeway to Weaver Basins •Host Public Hearing for the Discharge Permit •Continued infrastructure work for the Weaver Basins •Testing and Commissioning DISCUSSION Agenda Item #6 September 8, 20221 Meeting Date: September 8, 2022 Agenda Item #6 Informational Item Regular Meeting TO: Commission Members FROM: Kelly Malloy, Director of Strategic Services SUBJECT: Outreach Update RECOMMENDATION This agenda item is for informational purposes only, no action required. BACKGROUND / ANALYSIS The District continues to utilize various avenues of communication to engage with the community. Recent projects have included, but are not limited to: Capital Improvement Project Construction · SNRC Updates/Opening · Consumer Confidence Report (CCR) · Operating and Capital Budget Document Development · Recruitment Campaign Methods of communication vary depending on the project, but may include: · Social Media · Bill Inserts · Direct Mailers · Print Advertisements · Press Releases · Emails Through the District’s multiple distribution channels, staff continue to work on engaging and educating customers about East Valley Water District. Staff recently completed the SNRC Ribbon Cutting outreach inviting the community to visit the new facility and participate in the opening celebrations. Through the successful outreach and community engagement, over 1,300 individuals showed up to the event and were able to visit the SNRC. Social media is an active channel for District communication with staff actively engaging with customers to provide updates on activities happening around the District. Whether posting a closure due to construction activities, responding to questions from customers or boosting videos, these channels remain an active resource for the community. Staff recently began more posting additional content on LinkedIn to engage with business partners and industry professionals as part of the recruitment efforts. Agenda Item #6 September 8, 20222 Meeting Date: September 8, 2022 Agenda Item #6 Informational Item As the District continues to strive to be a world-class organization, staff recently conducted an analysis of the community characteristics using the 2020 census data. Through intentional and targeted outreach, focused on the District’s customers, East Valley Water District can continue to foster strong relationships via meaningful communications. The community characteristics will be a useful tool in order to continue enhancing the District’s brand and customer first approach. Finally, the District continues to make enhancements to the website, www.eastvalley.org. As this is one of the primary channels for customers to receive information and pay their utility bill, it is a strategic touchpoint for the District. East Valley Water District has developed a Water Allocation Calculator for customers to better understand the elements comprising their variable water charge. Over the upcoming month, staff will launch this pilot version and monitor usage of the calculator in addition to feedback from the community. AGENCY GOALS AND OBJECTIVES II - Maintain a Commitment To Sustainability, Transparency, and Accountability B. Utilize Effective Communication Methods D. Provide Quality Information to Encourage Community Engagement FISCAL IMPACT There is no fiscal impact associated with this agenda item. Respectfully submitted: ________________ Kelly Malloy Director of Strategic Services ATTACHMENTS Outreach Update Presentation Community Advisory Commission Outreach Update September 8, 2022 DISTRICT CUSTOMERS •East Valley Water District serves •City of Highland •City of San Bernardino •Portions of unincorporated San Bernardino County •San Manuel Band of Mission Indians •District works to build meaningful community connections through •Targeted outreach •Thoughtful communications •Strategic engagement •Pulled information from 2020 Census 2 3 COMMUNITY PROFILE Population – 104,000 Median Age: 31.7 Median Household Income: $56,514 4 POPULATION BY AGE 5 POPULATION TRENDS Greatest Gen: Born 1945/Earlier Baby Boomer: Born 1946 to 1964 Generation X: Born 1965 to 1980 Millennial: Born 1981 to 1998 Generation Z: Born 1999 to 2016 Alpha: Born 2017 to Present 6 COMMUNITY EDUCATION 23% No High School Diploma 29% High School Graduate 31% Some College 18% Bachelor’s/Grad /Prof Degree 7 East Valley Water District Customer 89% Internet Access 95% Own Cell Phone 67% 1+ Hour Daily Internet Usage 72% Own Computer INTERNET USAGE Tapestry Segmentation 8 9 •Nearly one in four is foreign-born •Supporting large families with a focus on children •Predominantly renters in multifamily units •Typically working overtime in service, in skilled and unskilled occupations •One in three has earned a high school diploma NEXT WAVE – LIFE GROUP 28% District Households 10 •Majority of households include younger married-couple families with children •Captivated by new technology, particularly feature-rich smartphones •Use the internet for socializing but also for convenience, like paying bills URBAN EDGE – LIFE GROUP 19% District Households 11 •Exurbanites residents are approaching retirement but remain active in their communities •Take advantage of large metropolitan areas but prefer to live in less crowded neighborhoods •Consumers are more interested in quality than cost •Well connected, using the internet for shopping to managing finances EXURBANITES – LIFE GROUP 14% District Households Website Enhancement 12 13 WATER ALLOCATION CALCULATOR DISCUSSION