HomeMy WebLinkAboutAgenda Packet - Legislative & Public Outreach Committee - 08/11/2022LEGISLATIVE & PUBLIC OUTREACH COMMITTEE
AUGUST 11, 2022
East Valley Water District was formed in 1954 and provides water and wastewater services to
103,000 residents within the cities of San Bernardino and Highland, and portions of San
Bernardino County.
EVWD operates under the direction of a 5member elected Board.
COMMITTEE MEMBERS
James Morales Jr.
Governing Board Member
Phillip Goodrich
Governing Board Member
Legislative & Public Outreach Committee Meeting
August 11, 2022 1:00 PM
31111 Greenspot Road, Highland, CA 92346
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
INFORMATIONAL ITEMS
1.Conservation Update
2.Outreach Update
REPORTS
3.Directors’ Comments
4.Staff’s Comments
ADJOURN
LEGISLATIVE & PUBLIC OUTREACH COMMITTEEAUGUST 11, 2022East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERS
James Morales Jr.
Governing Board Member
Phillip Goodrich
Governing Board Member
Legislative & Public Outreach Committee Meeting
August 11, 2022 1:00 PM
31111 Greenspot Road, Highland, CA 92346
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
INFORMATIONAL ITEMS
1.Conservation Update
2.Outreach Update
REPORTS
3.Directors’ Comments
4.Staff’s Comments
ADJOURN
LEGISLATIVE & PUBLIC OUTREACH COMMITTEEAUGUST 11, 2022East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERSJames Morales Jr.Governing Board Member Phillip GoodrichGoverning Board MemberLegislative & Public Outreach Committee MeetingAugust 11, 2022 1:00 PM31111 Greenspot Road, Highland, CA 92346www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
INFORMATIONAL ITEMS
1.Conservation Update
2.Outreach Update
REPORTS
3.Directors’ Comments
4.Staff’s Comments
ADJOURN
Agenda Item
#1
August 11, 20221
Meeting Date: August 11, 2022
Agenda Item #1
Informational Item
4
8
1
Regular Meeting
TO: Committee Members
FROM: Director of Strategic Services
SUBJECT: Conservation Update
RECOMMENDATION
This agenda item is for informational purposes only, no action required.
BACKGROUND / ANALYSIS
With more than half of the State under extreme drought conditions, and emergency
conservation regulations in place, East Valley Water District is prepared to continue
ongoing efforts to protect and preserve our precious water resource. The District is
committed to providing free resources to customers, encourage efficient water use, and
maintain compliance with State regulations.
In compliance with the Governor’s executive order, the District has adopted Stage 2
from the Water Shortage Contingency Plan (WSCP), increasing the call to action and
enforcement actions. The WSCP, is a strategic plan the District uses to prepare for and
respond to foreseeable and unforeseeable water shortages. On July 27, 2022, the
WSCP was updated to transition the District’s three stages to match the State of
California Department of Water Resources recommended six stages. Through the
enhancement of the WSCP, the District will have additional flexibility to respond to State
drought response mandates with actions appropriate for the local water supply
conditions. The six water shortage stages correspond to shortage conditions of 10, 20,
30, 40, 50 percent, and greater than 50 percent when compared to normal conditions.
Building on past successes of the District’s rebate programs, East Valley Water District
is looking to encourage outdoor rebate participation by enhancing the rebates with the
Parkways Turf Replacement Program and the Irrigation Retrofit Program. Through the
Parkway Turf Replacement Program, the District will contract with a licensed landscape
contractor to re-landscape customers parkways with a water efficient design and
installation. The new design incorporates drip irrigation, decomposed granite, boulders,
steppingstone, and a variety of low water use plants.
The District recognizes the challenges that many customers face with their irrigation
system and their water use outdoors. Staff has developed enhancements to the WBIC
direct install program to further expand on the water saving opportunities for customers
through the Irrigation Retrofit Program. Participants of the program will be eligible for a
new weather-based irrigation controller installed and programmed, installation of high
Agenda Item
#1
August 11, 20222
Meeting Date: August 11, 2022
Agenda Item #1
Informational Item
4
8
1
efficiency sprinkler nozzles, and have minor leaks repaired at no cost. All irrigation
enhancements will be completed by EcoTech Services Inc. licensed irrigation
contractors.
With over 10 years of experience in the landscaping and water conservation industry,
EcoTech Services Inc. has been selected as the contractor for both the Parkway Turf
Replacement Program and the Irrigation Retrofit Program. In partnership with EcoTech,
the District looks to maintain the success of the outdoor rebate programs, assist
customers with measuring their outdoor water use efficiency, and meet the District’s
conservation efforts.
AGENCY GOALS AND OBJECTIVES
II - Maintain a Commitment To Sustainability, Transparency, and Accountability
B. Utilize Effective Communication Methods
D. Provide Quality Information to Encourage Community Engagement
IV - Promote Planning, Maintenance and Preservation of District Resources
A. Develop Projects and Programs to Ensure Safe and Reliable Services
FISCAL IMPACT
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
________________
Kelly Malloy
Director of Strategic Services
ATTACHMENTS
No Attachments
Agenda Item
#3
August 11, 20221
Meeting Date: August 11, 2022
Agenda Item #3
Informational Item
Regular Meeting
TO: Committee Members
FROM: Director of Strategic Services
SUBJECT: Outreach Update
RECOMMENDATION
This agenda item is for informational purposes only, no action required.
BACKGROUND / ANALYSIS
The District continues to utilize various avenues of communication to engage with the
community. Recent projects have included, but are not limited to:
· Capital Improvement Project Construction
· SNRC Updates/Opening
· Consumer Confidence Report (CCR)
· Operating and Capital Budget Document Development
· Recruitment Campaign
Methods of communication vary depending on the project, but may include:
· Social Media
· Bill Inserts
· Direct Mailers
· Print Advertisements
· Press Releases
· Emails
Through the District’s multiple distribution channels, staff continue to work on engaging
and educating customers about East Valley Water District. Staff recently completed the
SNRC Ribbon Cutting outreach inviting the community to visit the new facility and
participate in the opening celebrations. Through the successful outreach and
community engagement, over 1,300 individuals showed up to the event and were able
to visit the SNRC.
Social media is an active channel for District communication with staff actively engaging
with customers to provide updates on activities happening around the District. Whether
posting a closure due to construction activities, responding to questions from customers
or boosting videos, these channels remain an active resource for the community. Staff
recently began more posting additional content on LinkedIn to engage with business
partners and industry professionals as part of the recruitment efforts.
Agenda Item
#3
August 11, 20222
Meeting Date: August 11, 2022
Agenda Item #3
Informational Item
As the District continues to strive to be a world-class organization, staff recently
conducted an analysis of the community characteristics using the 2020 census data.
Through intentional and targeted outreach, focused on the District’s customers, East
Valley Water District can continue to foster strong relationships via meaningful
communications. The community characteristics will be a useful tool in order to
continue enhancing the District’s brand and customer first approach.
Finally, the District continues to make enhancements to the website,
www.eastvalley.org. As this is one of the primary channels for customers to receive
information and pay their utility bill, it is a strategic touchpoint for the District. East
Valley Water District has developed a Water Allocation Calculator for customers to
better understand the elements comprising their variable water charge. Over the
upcoming month, staff will launch this pilot version and monitor usage of the calculator
in addition to feedback from the community.
AGENCY GOALS AND OBJECTIVES
II - Maintain a Commitment To Sustainability, Transparency, and Accountability
B. Utilize Effective Communication Methods
D. Provide Quality Information to Encourage Community Engagement
FISCAL IMPACT
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
________________
Kelly Malloy
Director of Strategic Services
ATTACHMENTS
Outreach Update Presentation
Legislative and Public Outreach Committee
Outreach Update
August 11, 2022
DISTRICT CUSTOMERS
•East Valley Water District serves
•City of Highland
•City of San Bernardino
•Portions of unincorporated San Bernardino
County
•San Manuel Band of Mission Indians
•District works to build meaningful
community connections through
•Targeted outreach
•Thoughtful communications
•Strategic engagement
•Pulled information from 2020 Census
2
3
COMMUNITY PROFILE
Population –104,000 Median Age: 31.7 Median Household
Income: $56,514
4
POPULATION BY AGE
5
POPULATION TRENDS
Greatest Gen:
Born 1945/Earlier
Baby Boomer:
Born 1946 to 1964
Generation X:
Born 1965 to 1980
Millennial:
Born 1981 to 1988
Generation Z:
Born 1999 to 2016
Alpha:
Born 2017 to Present
6
COMMUNITY EDUCATION
23%
No High School
Diploma
29%
High School
Graduate
31%
Some College
18%
Bachelor’s/Grad
/Prof Degree
7
East Valley
Water
District
Customer
89%
Internet
Access
95%
Own Cell
Phone
67%
1+ Hour Daily
Internet
Usage
72%
Own
Computer
INTERNET USAGE
Tapestry Segmentation
8
9
•Nearly one in four is foreign-born
•Supporting large families with a focus on children
•Predominantly renters in multifamily units
•Typically working overtime in service, in skilled and unskilled
occupations
•One in three has earned a high school diploma
NEXT WAVE –LIFE GROUP
28%
District Households
10
•Majority of households include younger married-couple
families with children
•Captivated by new technology, particularly feature-rich
smartphones
•Use the internet for socializing but also for convenience,
like paying bills
URBAN EDGE –LIFE GROUP
19%
District Households
11
•Exurbanites residents are approaching retirement but
remain active in their communities
•Take advantage of large metropolitan areas but prefer to
live in less crowded neighborhoods
•Consumers are more interested in quality than cost
•Well connected, using the internet for shopping to
managing finances
EXURBANITES –LIFE GROUP
14%
District Households
Website Enhancement
12
13
WATER ALLOCATION CALCULATOR
DISCUSSION