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Agenda Packet - Legislative & Public Outreach Committee - 10/12/2023
LEGISLATIVE & PUBLIC OUTREACH COMMITTEE OCTOBER 12, 2023 East Valley Water District was formed in 1954 and provides water and wastewater services to 103,000 residents within the cities of San Bernardino and Highland, and portions of San Bernardino County. EVWD operates under the direction of a 5member elected Board. COMMITTEE MEMBERS James Morales Jr. Governing Board Member Phillip Goodrich Governing Board Member Legislative & Public Outreach Committee Meeting October 12, 2023 1:00 PM 31111 Greenspot Road, Highland, CA 92346 www.eastvalley.org PLEASE NOTE: Materials related to an item on this agenda submitted to the Board after distribution of the agenda packet are available for public inspection in the District’s office located at 31111 Greenspot Rd., Highland, during normal business hours. Also, such documents are available on the District’s website at eastvalley.org and are subject to staff’s ability to post the documents before the meeting. Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above agendized public meeting should be directed to the District Clerk at (909) 8854900 at least 72 hours prior to said meeting. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 1.June 8, 2023 Legislative & Public Outreach Committee Meeting Minutes INFORMATIONAL ITEMS 2.Conservation Update Making Conservation a California Way of Life 3.Outreach Update 4.Leak Repair Rebate Pilot Program DISCUSSION ITEMS 5.Conservation and Public Affairs Design Services Contract REPORTS 6.Public Affairs/Conservation Activities ADJOURN LEGISLATIVE & PUBLIC OUTREACH COMMITTEEOCTOBER 12, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERS James Morales Jr. Governing Board Member Phillip Goodrich Governing Board Member Legislative & Public Outreach Committee Meeting October 12, 2023 1:00 PM 31111 Greenspot Road, Highland, CA 92346 www.eastvalley.org PLEASE NOTE: Materials related to an item on this agenda submitted to the Board after distribution of the agenda packet are available for public inspection in the District’s office located at 31111 Greenspot Rd., Highland, during normal business hours. Also, such documents are available on the District’s website at eastvalley.org and are subject to staff’s ability to post the documents before the meeting. Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above agendized public meeting should be directed to the District Clerk at (909) 8854900 at least 72 hours prior to said meeting. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 1.June 8, 2023 Legislative & Public Outreach Committee Meeting Minutes INFORMATIONAL ITEMS 2.Conservation Update Making Conservation a California Way of Life 3.Outreach Update 4.Leak Repair Rebate Pilot Program DISCUSSION ITEMS 5.Conservation and Public Affairs Design Services Contract REPORTS 6.Public Affairs/Conservation Activities ADJOURN LEGISLATIVE & PUBLIC OUTREACH COMMITTEEOCTOBER 12, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERSJames Morales Jr.Governing Board Member Phillip GoodrichGoverning Board MemberLegislative & Public Outreach Committee MeetingOctober 12, 2023 1:00 PM31111 Greenspot Road, Highland, CA 92346www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting. Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated modification or accommodation, including auxiliary aids or services, that is sought in order to participate in the above agendized public meeting should be directed to the District Clerk at (909) 8854900 at least 72 hours prior to said meeting. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL OF BOARD MEMBERS PUBLIC COMMENTS Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to three (3) minutes, unless waived by the Chairman of the Board. Under the State of California Brown Act, the Board of Directors is prohibited from discussing or taking action on any item not listed on the posted agenda. The matter will automatically be referred to staff for an appropriate response or action and may appear on the agenda at a future meeting. APPROVAL OF CONSENT CALENDAR All matters listed under the Consent Calendar are considered by the Board of Directors to be routine and will be enacted in one motion. There will be no discussion of these items prior to the time the board considers the motion unless members of the board, the administrative staff, or the public request specific items to be discussed and/or removed from the Consent Calendar. 1.June 8, 2023 Legislative & Public Outreach Committee Meeting Minutes INFORMATIONAL ITEMS 2.Conservation Update Making Conservation a California Way of Life 3.Outreach Update 4.Leak Repair Rebate Pilot Program DISCUSSION ITEMS 5.Conservation and Public Affairs Design Services Contract REPORTS 6.Public Affairs/Conservation Activities ADJOURN Agenda Item #1 October 12, 20231 Meeting Date: October 12, 2023 Agenda Item #1 Consent Item Regular Meeting TO: Committee Members FROM: William Ringland, Public Affairs/Conservation Manager SUBJECT: June 8, 2023 Legislative & Public Outreach Committee Meeting Minutes RECOMMENDATION That the Legislative & Public Outreach Committee approve the June 8, 2023 meeting minutes. AGENCY GOALS AND OBJECTIVES III - Deliver Public Service With Purpose While Embracing Continuous Growth B. Strive to Provide World Class Customer Relations FISCAL IMPACT There is no fiscal impact associated with this agenda item. Respectfully submitted: ________________ William Ringland Public Affairs/Conservation Manager ATTACHMENTS June 8, 2023 Committee Meeting Minutes 06-08-2023 cmc 1 2 7 7 Subject to Approval EAST VALLEY WATER DISTRICT JUNE 8, 2023 LEGISLATIVE & PUBLIC OUTREACH COMMITTEE MINUTES William Ringland, Public Affairs/Conservation Manager, called the meeting to order at 1:00 pm and Director Goodrich led the flag salute. PRESENT: Directors: Goodrich, Morales. Jr. ABSENT: None STAFF: William Ringland, Public Affairs/Conservation Manager; Cecilia Contreras, Public Affairs Coordinator; Janett Robledo, Conservation Coordinator; Roxana Morales, Public Affairs Specialist; Mike Hurst, Water Quality Coordinator GUEST(s): David Quintana, Pilar Onate, Alfredo Arredondo, staff, and members of the public PUBLIC COMMENTS The Public Affairs Coordinator declared the public participation section of the meeting open at 1:01 pm. There being no written or verbal comments, the public participation section was closed. APPROVAL OF THE APRIL 13, 2023 COMMITTEE MEETING MINUTES M/S/C (Morales-Goodrich) that the April 13, 2023 Committee meeting minutes be approved as submitted. LEGISLATIVE UPDATE The Public Affairs/Conservation Manager introduced the District’s legislative lobbyist. Ms. Onate, Mr. Quintana, and Mr. Alfredo provided an update on the legislative activity this session including but not limited to water affordability, water rights, and environmental standards; that they are working closely with CMUA, ACWA, and WateReuse to stay involved and help influence legislation; that they continue to monitor multiple bills including but not limited to AB 460, AB 676, AB 1072, AB 1337, AB 1594, SB 57, and SB 389; and that as the session comes to summer recess, they will continue to stay involved in the discussions on the District’s behalf. The Public Affairs/Conservation Manager stated that Ms. Onate and Mr. Quintana will be providing a full update to the Board at the regular July Board meeting. Information only. 06-08-2023 cmc 1 2 7 7 CONSERVATION UPDATE The Conservation Coordinator provided an update regarding the District’s current water guidelines now that Stage 1 has been implemented. She stated that the Parkway Transformation Pilot Program is coming to end at the fiscal year; that 20 residential homes were able to participate and included over 8,900 sq. ft. of turf removed; that this will potentially have over 64,000 gallons of water savings per year. She stated that staff continues to engage the community regarding conservation including a Community Earth Day Festival which brought over 400 attendees to the Sterling Natural Resource Center. She highlighted that the District hosted a facilitator training workshop through Project WET which included interactive lessons and activities to highlight the importance of water; and that she will be working with the local schools to facilitate this training to teachers. Information only. OUTREACH UPDATE The Public Affairs specialist provided an update on the District’s outreach program including the Community Facilities Tour, the Inland Solar Challenge event, the development of the 2023-24 District’s Operating Budget, ongoing social media campaigns, community pop up events, the District’s digital engagement, and that informational signage has been installed at the Sterling Natural Resource Center. Information only. CONSUMER CONFIDENCE REPORT The Public Affairs/Conservation Manager shared that District staff has continued to work on the annual Consumer Confidence Report; that this document is regulated by the U.S. Environmental Protection Agency and the State Water Resources Control Board to provide water quality information to our customers by June 30. The Water Quality Coordinator provided an update regarding the type of information that is required to be shared; that staff provides comprehensive details about the water sampling data that was collected in the 2022 year with no violations to report; and that with the Sterling Natural Resource Center coming online soon, this document is a good way to start to communicate with residents what not to put down the drains. Information only. CONSIDER APPROVAL OF CONTRACT WITH WEB ADANCED FOR WEBSITE REDESIGN SERVICES 06-08-2023 cmc 1 2 7 7 The Public Affairs/Conservation Manager stated that the District’s website is due for an upgrade as it is approaching the five-year design life cycle; that it poses challenges to continue to be able to provide effective and reliable content to our ratepayers and stay on top of regulations; that staff issued a Request for Proposals for this redesign and received a total of nine interested firms; that after holding interviews, staff has chosen to move forward with Web Advanced. Director Goodrich and Morales recommended that the contract for Web Advanced for Website Redesign Services be presented to the Board of Directors for approval. PUBLIC AFFAIRS/CONSERVATION ACTIVITIES The Public Affairs/Conservation Manager stated that staff is making progress towards choosing a partner to work with staff to facilitate a community engagement survey and that the Market Event at the Sterling Natural Resource Center has changed to June 25. Information only. ADJOURN The meeting was adjourned at 2:53pm. ______________________________ ______________________________ Phillip R. Goodrich James Morales, Jr. Director Director Legislative & Public Outreach Committee CONSERVATION UPDATE - MAKING CONSERVATION A CALIFORNIA WAY OF LIFE October 12, 2023 2 MAKING CONSERVATION A CALIFORNIA WAY OF LIFE •May 31, 2018, Governor Brown signed two bills to enhance conservation efforts across the State •Intent to promote efficiency and stretch existing water supplies •Efficient water use is the most cost-effective way to achieve long term conservation goals •Water supply reliability needed to adapt to the longer and more intense droughts •Five state agencies (State Water Board, Department of Water Resources, Energy Commission, Public Utilities Commission, Department of Food and Agriculture) published a framework document used to create legislation •AB 1668 and SB 606 established the 2018 conservation framework, “Making Conservation a California Way of Life” •Created unique goals for each urban water retailer •Regulation outlines targets in: •Urban water use objectives •Implementation of Commercial, Industrial, and Institutional (CII) performance measures •Submittal of annual progress reports •Regulation applies to urban retail water suppliers and not individual households 3 CONSERVATION REGULATORY FRAMEWORK •Efficiency standards for different types of water use: •Residential Indoor Use •Residential Outdoor Use •CII Landscapes •Water Loss •Urban water use objective will be determined by the sum of each standard •Suppliers would need to meet the overall objective, not each individual budget 4 URBAN WATER USE OBJECTIVE Indoor Use Outdoor Residential Use CII Landscape Water Loss 5 CALCULATING WATER TARGETS Indoor Use Outdoor Residential Use CII Landscape Water Loss Variances Recycled Water Bonus Water Provider’s Unique Water Target RESIDENTIAL - INDOOR WATER USE STANDARD 6 •Standard is based on gallons per capita per day (GPCD) metric and will decrease over time •Indoor standards set by SB 1157 7 INDOOR WATER USE STANDARD Year Indoor Residential Standard 2020 55 GPCD 2025 47 GPCD 2030 42 GPCD Residential Indoor Standard Gallons per person, per day (GPCD) Population Number of people in the Service Area 365 Number of days in the year Residential Indoor Budget Gallons per year 8 RESIDENTIAL - OUTDOOR WATER USE STANDARD 9 OUTDOOR WATER USE STANDARD Residential Outdoor Standard Landscape Efficiency Factor Net ETo Reference Eto: Effective precipitation inches per year Landscape Area Square feet of irrigable irrigated area Unit Conversion Factor Residential Outdoor Budget Gallons per year 10 OUTDOOR WATER USE STANDARD Year Standard 2020 0.80 2030 0.63 2035 0.55 Residential Outdoor Standard Landscape Efficiency Factor Net ETo Reference Eto: Effective precipitation inches per year Landscape Area Square feet of irrigable irrigated area Unit Conversion Factor Residential Outdoor Budget Gallons per year 11 OUTDOOR WATER USE STANDARD •Net Evapotranspiration (Net ETo) is equal to reference evaporation (ETo) minus effective precipitation (EP) •ETo is a standard measurement of environmental parameters that affect the water use of plants •EP is the portion of total precipitation that becomes available for plant growth Residential Outdoor Standard Landscape Efficiency Factor Net ETo Reference Eto: Effective precipitation inches per year Landscape Area Square feet of irrigable irrigated area Unit Conversion Factor Residential Outdoor Budget Gallons per year 12 OUTDOOR WATER USE STANDARD •Department of Water Resources will provide irrigable irrigated (II) landscape square footage. •II landscapes include healthy vegetation, and somewhat unhealthy vegetation (e.g., brown lawns.) Residential Outdoor Standard Landscape Efficiency Factor Net ETo Reference Eto: Effective precipitation inches per year Landscape Area Square feet of irrigable irrigated area Unit Conversion Factor Residential Outdoor Budget Gallons per year 13 COMMERCIAL, INDUSTRIAL AND INSTITUTIONAL (CII) STANDARD 14 CII STANDARD AND PERFORMANCE MEASURES •Map 20% of CII water accounts per year •5 years to complete •Follow prescribed procedures for collecting classifications information •Update classifications w/modified or new service requests Step 1A Measure •CII - Dedicated Irrigation Meter Water Use Standard •Performance Measures (in-Lieu & BMPs) Step 1B Classify Step 2 Implement 15 WATER LOSS STANDARD 16 WATER LOSS STANDARD •Only standard that must be met on its own •Compliance with standard is made of the four components; •Individual volumetric real loss standard •Questionnaires on data quality, pressure management, asset management •Apparent loss data submission •Annual reports of breaks, repairs, and estimated water losses 365 Number of days in the year Water Loss Budget Gallons per year System Specific Standard Gallons per connection per day or gallons per mile per day Connections Number of connections served 17 •Variances •Horses and livestock •Water used in response to a state or local emergency, and •Residential agricultural landscapes. •Bonus incentive for potable reuse BONUS INCENTIVE Bonus Incentive As a percentage of the objective, not to exceed 15% Potable water delivered to CII landscapes with DIMs Potable water delivered to residential accounts All potable water deliveries Supplier individual potable reuse 18 NEXT STEPS Task Start Date Board workshop March 22, 2023 Start rulemaking (45-day public comment period)May 2023 Consideration of Adoption (NOT scheduled yet) Winter 2023-24 Following possible adoption: Final 15-day comment period Winter 2023-24 Submit OAL Spring 2024 Rule becomes effective Summer 2024 DISCUSSION Legislative and Public Outreach Committee OUTREACH UPDATE October 12, 2023 2 CUSTOMER SURVEY SUMMARY •400 Anonymous responses received •Surveys conducted by phone, email and text •More than 86% of respondents indicated satisfaction with the District’s overall performance in providing water services •Areas of improvement were identified •Complete report and presentation scheduled for the October 25 Board Meeting 56.429.4 5.7 4.9 2.6 0.9 Very Satisfied Somewhat Satisfied Somewhat Dissatisfied Very Dissatisfied Not Sure Prefer Not to Answer 3 COMMUNITY ENGAGEMENT •Community Booths •Indian Springs High School •Stater Bros. •Smart & Final Extra! Upcoming •Water Professionals Appreciation Week •October 7-14 •Special posts highlighting staff •Fall Bill Insert •The District in action •2024 Rate adjustment Draft email blast 4 •Over 60 customers in attendance •Several first-time attendees •Provided information on overcoming common landscaping challenges •Gave attendees SoCal Yard Transformation Book •Attendees registered for the Community Facilities Tour CONSERVATION WORKSHOP 5 DIGITAL ENGAGEMENT •Facebook followers grew by 9.75% since August to over 1,300 fans •Website averages 1,500 weekly visitors •Facebook is the top referring social media channel •District currently has over 1,400 email subscribers and completed the following deployments: •Ways to Pay Spotlight •Conservation Workshop •Community Facilities Tour 6 WEBSITE REDESIGN •Project progressing with frequent meetings between District staff and consultant •Conducted comprehensive industry and “best in class” feature analysis •Scheduling internal stakeholder program interviews •Conducting a site structure audit to review current pages/content on site 7 LOOKING AHEAD •Community Facilities Tour •October 17, 2023 •Next tour planned for spring 2024 •Conservation Workshop •October 21, 2023 •Water Efficient Yard Care: Picking, Planting, and Pruning •Social media and animated video development •Winter 2024 •Website redesign •Spring/Summer 2024 DISCUSSION Agenda Item #4 October 12, 20231 Meeting Date: October 12, 2023 Agenda Item #4 Informational Item Regular Meeting TO: Committee Members FROM: Public Affairs/Conservation Manager SUBJECT: Leak Repair Rebate Pilot Program RECOMMENDATION This agenda item is for informational purposes only, no action is required. BACKGROUND / ANALYSIS East Valley Water District (District) continues its commitment to engage with the community and provide resources and incentives to encourage efficient water use. With the average household leaks wasting more than 10,000 gallons of water per year, the District is looking to incentivize customers to quickly make the necessary repairs. Expanding on the world class conservation programs offered, the District will pilot a new leak repair rebate for customers. Through the District's existing variance program, customers who undertake repairs have the option to submit a Leak Adjustment Request to receive an account credit. Once approved, these customers benefit from a charge adjustment on their water bills, effectively moving excess water usage from Tier 3 to the more favorable Tier 2 rate. As part of an expansion of this ongoing initiative, the District will now offer financial support of up to $275 for customers engaged in leak repairs. The objective of this new program is to incentivize customers to promptly address leaks and enhance the efficiency of their home's water consumption. Simplifying participation in the pilot program, customers will only need to complete a single application, encompassing both the leak variance and rebate processes. The pilot program will be launched during Fix-a-Leak Week in March 2024, aligning with the District's overarching campaign initiatives aimed at motivating customers to proactively address and assess potential leaks. Fix-a-Leak Week constitutes an annual endeavor by the U.S. Environmental Protection Agency's WaterSense program, serving as a reminder for households to inspect their plumbing fixtures and irrigation systems for any possible leaks. The promotion of this program will be executed through various channels, including monthly bill inserts, social media platforms, and the District's official website. Once launched, the District will monitor and assess the pilot program to determine if the Leak Repair Rebate will be incorporated into the standing rebate program. The pilot will run until the pilot funds are exhausted. Agenda Item #4 October 12, 20232 Meeting Date: October 12, 2023 Agenda Item #4 Informational Item AGENCY GOALS AND OBJECTIVES I - Implement Effective Solutions Through Visionary Leadership A. Identify Opportunities to Optimize Natural Resources C. Strengthen Regional, State and National Partnerships II - Maintain a Commitment To Sustainability, Transparency, and Accountability D. Provide Quality Information to Encourage Community Engagement FISCAL IMPACT This item is funded in the current fiscal year budget. Respectfully submitted: ________________ William Ringland Public Affairs/Conservation Manager ATTACHMENTS No Attachments Agenda Item #5 October 12, 20231 Meeting Date: October 12, 2023 Agenda Item #5 Discussion Item 1 2 8 5 Regular Meeting TO: Committee Members FROM: Public Affairs/Conservation Manager SUBJECT: Conservation and Public Affairs Design Services Contract RECOMMENDATION That the Legislative & Public Outreach Committee recommend the Board of Directors approve a professional services agreement with SG Creative and We The Creative for on-call creative design services. BACKGROUND / ANALYSIS East Valley Water District (District) recognizes the importance of effective public outreach and communication to ensure the community stays informed about the District's initiatives, services, and water conservation efforts. Contract creative design consultants are used to produce many public outreach communications used by the District. Their expertise is a valuable resource to supplement District staff in creating a wide range of printed and digital material. The creative design services consultants will support the development of creative assets targeting audiences including ratepayers, businesses, students, community groups, and regional stakeholders through multiple channels. The District utilizes direct mail, print, outdoor, electronic media, website banners, newsletters, media toolkits, and social media as its primary channels to engage with the selected audience. In accordance with District Policy 7.1, a competitive bidding process was used to select the consultants for the creative design services. A request for proposals (RFP) was posted on the District’s website and nine (9) firms submitted proposals in response to the RFP. A selection committee reviewed the proposals and interviewed the top-ranked firms. The selection committee recommended SG Creative and We The Creative as the most suitable organizations for an on-call contract with the District. Contracting two consultants provides additional resources to meet the District’s communications needs over the contract period. Both SG Creative and We The Creative were selected based on their outstanding qualifications, experience working with public agencies, and resources to meet the District's schedule. Both firms clearly demonstrated capabilities in developing strategic communications strategies, graphic design, advertising planning, creative development, digital asset development, and the creation of engaging water/wastewater Agenda Item #5 October 12, 20232 Meeting Date: October 12, 2023 Agenda Item #5 Discussion Item 1 2 8 5 communications collateral. These firms will be used to support the District’s efforts in developing key materials such as the Annual Budget, Consumer Confidence Report, Water Conservation Campaigns, construction notices, etc. The recommended contract will be for three (3) years, with an additional two (2) one- year optional extensions, commencing upon approval by the Board of Directors. The total not-to-exceed contract amount for five (5) years is $850,000 for each contract. District staff will utilize purchase orders each fiscal year to allocate work to each consultant within the approved annual budgets over the duration of the contracts. AGENCY GOALS AND OBJECTIVES II - Maintain a Commitment To Sustainability, Transparency, and Accountability B. Utilize Effective Communication Methods D. Provide Quality Information to Encourage Community Engagement III - Deliver Public Service With Purpose While Embracing Continuous Growth B. Strive to Provide World Class Customer Relations FISCAL IMPACT This item is funded in the current fiscal year budget and future budget allocations will be requested during the annual budget development. Respectfully submitted: ________________ William Ringland Public Affairs/Conservation Manager ATTACHMENTS We The Creative Proposal SG Creative Proposal PREPARED BY: We The Creative Joven Orozco, President And Main Contact 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Tel. (877) 887-1318, Cell: (949) 463-7887 Joven@wethecreative.com REQUEST FOR PROPOSAL Conservation & Public Aairs Design Services ATTENTION: William Ringland, Public Aairs/Conservation Manager. East Valley Water District 25318 5th Street Highland, CA 92410 William Ringland, Public Affairs/Conservation Manager. East Valley Water District 25318 5th Street, San Bernardino, CA 92410 Re: Conservation & Public Affairs Design Services, East Valley Water District Dear Mr William Ringland, Public Affairs/Conservation Manager; We The Creative (WTC) is the proposer for the East Valley Water District RFP for Conservation & Public Affairs Design Services. WTC is a DBA of Jovenville, LLC. Joven Orozco is the main contact to contractually obligate the organization, negotiate the contract and contact for clarification. I can be reached at: We The Creative, Joven Orozco, President and Founder, Joven@WeTheCreative.com Tel. (877) 887-1318, Cell: (949) 463-7887, Fax (949) 723-1566, WeTheCreative.com 3349 Michelson Drive, Suite 200, Irvine, CA 92612 We The Creative understands the scope of services required by the East Valley Water District and are fully committed to performing the necessary work within the provided time period. As a contracted partner, we will collaborate closely with the District's staff to develop and implement creative materials that align with the annual Five Year Work Plan and additional projects as needed. Considerations for a good fit: Public Sector Experts WTC has exclusively served government clients for 13 of the past 26 years. We understand the special acumen it takes to navigate through the sometimes rough waters of the public sector. We have immense expertise with attracting, engaging and motivating key stakeholders toward action. Customer Service Driven WTC believes great creative results are achieved through an understanding of client business goals, great communication and strong collaboration. We have a simple process and a simple way of communicating that maintains transparency throughout the entire process. Design Innovation With thousands of marketing messages bombarding target audiences, innovation must be used as a tool to change behavior. Once we understand project parameters, we become impassioned to challenge the status quo by exploring a wide range of possible strategies, tactics, technologies, designs and much more to positively impact a brand, campaign and metrics. Account Manager Jillian Martinez is a consummate business professional. She will work closely with the East Valley Water District for administration, project tracking, research, handling budgets, client correspondence, creating presentations, and maintaining contact lists. She works in conjunction with Joven Orozco to manage the entire process using our proprietary 4D Approach TM We acknowledge the receipt of the entire RFP wi th no (0) addenda. All information submitted with this proposal is true and correct. By submitting this proposal, we acknowledge that we have read and understand the contents and agree to comply with the requirements and conditions. The proposal shall remain valid for a period of no less than 90 days from the date of submission. Thank you for your time and consideration. Best regards, Joven Orozco, President and Founder 1. Transmittal Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. Key Personnel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. Qualifications and Work Plan. . . . . . . . . . . . . . . . . . . . . . . 4. Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sample Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . Resumes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cost Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . WTC is an experienced, proactive team that utilizes the most modern technologies to achieve the best results, yet our management approach is traditional, personal and customer-focused. WTC schedules regular internal meetings to ensure every team member stays current and up-to-date on the status of each job. This team has cohesively worked together on several projects. Key members of the WTC team will be available for the duration of the project. No person designed as Key Personnel shall be removed or replaced without the prior written agreement of the client. WTC will subcontract and use vendors if necessary. WTC does not employ or retain any lobbying or advocating services on behalf of WTC This project team has worked together on several projects and is fluent working within the This team understands what it takes to deliver projects that are on time and within budget to meet or exceed expectations. JOVEN OROZCO President & Creative Director Joven Orozco is the President, Founder and Creative Director of We The Creative (WTC) with 26 years of experience specializing in branding and marketing. Joven earned a Bachelor of Fine Art with an emphasis in Graphic Design at California State University, Fullerton. He leads the WTC team toward cutting-edge creativity with a steady business hand. Clients include OCTA, City of Long Beach, City of Anaheim, John Wayne Airport, City of Costa Mesa, OC Waste & Recycling, City of Santa Monica and several more. JILLIAN MARTINEZ Account Manager Jillian Martinez, a Cal State Fuller ton graduate (BA in Communications: Advertising), is a skilled project manager with 3 years of experience. Working with Joven Orozco, she ensures on-time, within-budget project delivery for esteemed clients like OCTA, Long Beach, Anaheim, John Wayne Airpor t, and more. TOMMY CLAY Project Manager Tommy, a valued member of the WTC team, brings expertise as a recent Full Sail University graduate in Audio Production. Proficient in studio recording, post-production audio editing, and live-sound mixing, Tommy effectively manages activity guides, marketing projects, and branding initiatives. ANDY RUIZ Creative Director Andy Ruiz is a Creative Director with over ten years of experience in marketing and advertising. He loves everything creative, including illustration, branding, typography, and the latest trends in UX/UI. He strives to create meaningful and uniquely crafted physical and digital products through conceptual thinking, attention to every detail, and high aesthetic sensibility. KINSEY DAVIS Graphic Designer A visual storyteller and graphic designer passionate about brand identity, editorial design, brand campaigns, photo art direction, and packaging. Kinsey has been an integral part of many designs for We The Creative including John Wayne Airport’s annual report and Bay Area Air Quality District Management’s interactive annual report. ERIC LUMBA Graphic Designer Eric Lumba earned a Bachelor of Fine Art with an emphasis on Graphic Design from California State University, Fuller ton. Eric has a serious commitment to customer service and is one of the main reasons for the success and growth of WTC. He is proficient in the latest graphic programs including Adobe Photoshop, Illustrator, InDesign, AfterEffects, MS Word & Excel and HTML coding. Projects with WTC include the City of Long Beach, City of Costa Mesa, City of Santa Monica, OCTA, John Wayne Airport and many others. JULIE BOS Copywriter Julie Bos is a skilled copywriter for journals, newsletters, web content, email blasts, product branding/messaging, sales literature, brochures, ads, feature stories, case studies, white papers, direct-response marketing, videos, press releases, product demonstrations and annual reports. She has collaborated to translate WTC visions to the written word since 2014. NAOMI PEARSON Marketing Strategy A Marketing Communications strategist, Naomi has successfully identified marketing opportunities and developed sound and actionable strategies that help companies identify and reach their target audiences through traditional and digital mediums. DAVE ROE Media Buys He has a penchant for adapting new technologies and strategies into each campaign. Dave uses his background in analytics to successfully manage digital campaigns across the Google Ad Network including Search, Display, and Social platforms. Refer to Appendix B: Resumes Project Management Services We The Creative has many skills and a wide field of experience. However, our proprietary 4D Approach TM to project management sets us apart from the competition with a structured discipline applied to the creative development process. Jillian Martinez is an experienced Account and Project Manager who is a key reason for the success of We The Creative. She is organized and detail-oriented with extensive experience using the 4D Approach TM . Jillian works closely with the entire project team in conjunction with Creative Director Joven Orozco to deliver on-time and within-budget results. JILLIAN MARTINEZ Account Manager Jillian Martinez is a graduate of California State University, Fullerton, with a Bachelor of Arts Communications: Adver tising. She is a consummate business professional with three years of experience as a project manager working with Joven Orozco to manage the proprietary 4D ApproachTM. Jillian has delivered on-time and within-budget projects for OCTA, City of Long Beach, Anaheim, John Wayne Airpor t, Costa Mesa, OC Waste & Recycling, City of Santa Monica, and many others. As the primary communicator and direct connection to the WTC project team, she establishes and maintains orderly process operations, develops/delivers reports, and resolves conflict. She initiates and manages a secure website for authorized users to follow project progress with a 24/7 voice. Jillian Martinez, Joven Orozco, and other key personnel typically attend in-person meetings at client offices, but COVID health and safety restrictions necessitate the project be conducted in a virtual environment. WTC staff is comfortable and experienced working in a vir tual environment to share ideas, files and documentation. WTC is open to alternatives as the situation changes. Although Joven Orozco is the primary contact, key personnel Jillian Martinez will be available daily to respond to any requests promptly for the duration of the project. Jillian Martinez (877) 887-1318, Jillian@wethecreative.com We The Creative (WTC) is a DBA of 26-year-old Jovenville, LLC specializing in marketing and branding for the public sector. Jovenville has been a leading creative agency of consumer products and services since 1995. WTC is both a Small Business Enterprise (SBE) and Disadvantaged Business Enterprise (DBE) located in Irvine, California. In 2007, Jovenville, LLC, braced itself for a downturn in the consumer segment due to a nationwide economic slowdown. We decided to create the subsidiary We The Creative (WTC) to specifically service public sector and government agencies. Essentially, we hedged our bets against a drop-off in business which was affecting many marketing and advertising agencies at the time. That downturn never came for WTC. One of the biggest and most rewarding surprises about our work at WTC is the people we work with. It’s exciting and gratifying to see how receptive and enthusiastic our clients are when they see our consumer brand tactics and strategies in action. We The Creative 3349 Michelson Drive, Suite 200, Irvine, CA 92612 T: (877) 887-1318 C: (949) 463-7887 F: (949) 723-1566 WeTheCreative.com DUNS Number: 964198816 Joven Orozco, Main Contact T: (877) 887-1318 C: (949) 463-7887 F: (949) 723-1566 Joven@WeTheCreative.com WTC takes great pride in our work process. We feel strongly about collaborating with our clients to meet expectations and deadlines for optimal results. Our process explores hundreds of ideas that push the boundaries of creative, strategy and execution. We are unconventional and are always looking to innovate. We exist for and strive to change the status quo of creative design in the public sector. WTC is a creative agency specializing in a wide range of services. Our creativity coupled with a proprietary business process delight our clients time and again. Developing a strategy requires a broad-yet-detailed look at the evolution of a current position and a projection of future goals. WTC has the collaborative tools and creative disposition to cultivate a fresh new look, feel and outreach. Branding is more than just a symbol. It defines how a business presents itself to the world and sets the tone for the future. WTC has developed some great-fitting brands for government, public organizations and programs. Marketing is the thoughtful research process to determine the best way of bringing public awareness to an organization or project. WTC makes it our business to discover the best methods of delivering the right message to the right audience at the right time with innovation. WTC never markets without a purpose. The goal is to always reach a target audience where they live their lives, in ways that effectively elicit their thoughts and actions. Advertising is a combination of art and copy designed to attract, engage and motivate action within a short period of time. WTC will determine the main strategy and create a compelling, fully integrated campaign that spans all platforms. Social media is ever-evolving and quickly-changing. WTC makes it our business to have the right people following social media trends, so we can develop and execute a currently-trending, positive social media presence. Graphic design is the application of artistic concepts that enliven an organization or project with widely-appealing interest. Our talented staff has received many awards for their creative achievements and always gives each project their full attention. WTC has a unique approach to developing annual reports. Our process has attracted the attention of several media outlets, and received acclaim at industry events. These are the portals that connect the government with the public 24/7. WTC believes websites should have an easy-to-use experience with great visual appeal, so they can leave a positive impression on all who interface with the website. WTC Photography and Video brings projects to life in expressive and memorable ways. Our team’s trained and creative ‘eyes’ can vividly enhance any media. - Development Services Department Branding - Year in Review Repor ts - Housing Authority 10 Year Book - Climate Adaptation Action Plan (CAAP) Brand - Bring Your Own Long Beach City (#BYOLBC) - Rideshare Marketing - Vanpool Marketing - Bike Safety/Bike to Work Marketing - Dump The Pump Marketing - RideMatch.info - Annual Reports - Water Quality Repor ts - Rideshare Marketing - Brand Style Guide - Annual Report - Seascape Newsletter - Standardize Email Strategy for Mayor - Outlook Magazine Redesign - Housing Authority Annual Repor t - Westview Outreach Factsheets - Economic Development Brochure - Fire Depar tment Annual Report - Interactive Annual Reports - Upstart Valley Brand Strategy & Marketing - Pass Transit Free Fare Marketing Campaign - Alternate Fuel Marketing Campaign - Brand Strategy and Visual Language - Branding and Marketing Collateral - Brand Identity Guidelines - Interactive Annual Reports - Parking Meter Graphics Refer to Appendix A: Sample Work WTC is stable with no bankruptcies, litigations, liens, claims, planned office closures, impending mergers, acquisitions, buyouts or mergers or any cause of action or judgment and/or investigation against WTC that will impede the ability to complete scope of work as described in this proposal. Creative work with great results is accomplished through trust and collaboration. Our processes allow us to deliver on our clients objectives and push creativity to areas never thought imaginable. Each project has its own unique scope of work that needs a standard way of working and communicating. WTC developed the 4D Approach™ to address those needs in a creative industry where chaos can easily dominate in an unstructured environment. It serves as the model for project development to enable both the client and the design team to focus on the message and the audience to deliver a compelling and accurate product. We use an online platform to communicate efficiently and effectively. The very foundation of the entire project is Discovery. Before any project begins, we use planning to establish a fundamental understanding of the parameters that helps us set achievable goals. Design criteria guides the project to help us achieve the goals defined in the Discovery phase. Explorations and experimentations are presented for client review, feedback and approval. Boardstorming happens in this phase. Concept and design become reality by blending research, art, craft and science. We develop and refine the design that best represents the established objectives. The project is one step closer to tangible completion by finalizing production, verifying accuracy, and double-checking with vendors to ensure it will be delivered on time and in the right configuration. Some of our secret tools for collaboration and fun! Boardstorming is a process Joven Orozco created to generate over a dozen loose ideas for strategic direction, image direction, printing techniques, social techniques and/or outreach ideas. Basically, every idea we can think of is placed on a board for feedback and conversation during an informal presentation with the client. It allows us to quickly understand what is possible, but more importantly, what is not possible for tactics, styles, messaging and/or strategies. WTC provides a secure, access-controlled website as an easy way for our clients to communicate with WTC and stay up-to-the-minute- current on projects whether sitting at a desk or out globetrotting. It’s a paperless ‘paper trail that keeps everyone up to date with information such as:. Overview: Chronological record of events and deliverables. Messages: Up-to-date details of projects organized in order Contacts: Everyone involved with the project is listed and reachable. Calendar: Up-to-date timeline to follow during the project. Given communication technology that is available today and the secure website we provide, we prefer to largely utilize video conferencing to communicate. We reserve face-to-face meetings for early meetings where we will spend dedicated time getting to know you and the desired direction, strategic development and Boardstorming. 4D Approach™ The WTC 4D Approach™ is a structured proprietary process that moves a project through strategic development, conceptual design, refinement of design direction and final delivery. Turnaround times are based on unique project needs and our desire to meet or exceed client expectations. At the project's core, Discovery lays the groundwork. Through careful planning, we establish a deep understanding of project parameters, setting achievable goals. Job forecasting and project management and upload project website Set time frames, establish budgets and define responsibilities Research to gain understanding of the target market and needs Audit current marketing, branding, source information and client ideas Send survey questionnaire Interview stakeholders (as needed) Kick off meeting with all team members Guided by the design criteria, we navigate the project towards goal attainment. Explorations and experiments are presented for client feedback and approval, while Boardstorming fuels creative brainstorming. Round 00 - Boardstorming Establish design direction to best represent the client’s goal Approve strategy (as needed) Round 01 - Three (3) design directions (pre-determined tactics TBD in round 00) Concepts via rough composites Round 02 - One (1) composite with client revisions and suggestions 100% of assets (photography, copywriting, etc) needed to proceed Round 03 - One (1) tight composite with client revisions and suggestions All pre-determined tactics flushed out One collective revision per round of chosen design direction The process in which the concept and design are made into reality. The design is developed and refined to best embody the established objectives. Prepare final artwork and verify accuracy for each project Photo retouch, copyedit, prepare files for print and/or digital uses Present final proof for sign-off via project website or in-person Approaching tangible completion, we finalize production, ensure accuracy, and collaborate with vendors for timely and precise delivery. The project moves closer to its final form. Develop proofs in the format specified for each project assigned Develop detailed printing specifications allowing printers and other vendors to understand the entire scope of the job and provide a responsive quote Submit final electronic artwork to selected printer or vendor Wrap up project with submission of final project files, reports and invoices The following clients are familiar with the WTC design process and work methodology. 375 Beale Street, Suite 600 San Francisco, CA 94105 (415) 940-3585, tlandis@baaqmd.gov Dates : 2017 to present, ongoing Projects : annual reports 333 West Ocean Blvd., 3rd Floor Long Beach, CA 90802 (562) 570-5232, Chelsey.Finegan@longbeach.gov Dates : 2015 to present, ongoing Projects : Housing Authority 10-Year Report, annual reports, digital collateral, print collateral, photography, branding 300 North Flower Street Suite 400 Santa Ana, CA 92703 (714) 834-4072, andy.alimohammadi@ocwr.ocgov.com Dates : 2017 to present, ongoing Projects : annual reports, marketing brochures 44933 Fern Ave Lancaster, CA 93534 (661) 723–6081, amerino@cityoflancasterca.org Dates : 2020 - Present Projects : Outlook Magazine Redesign and Production 1685 Main St. Santa Monica, CA 90401 (310) 458-8301, Debbie.Lee@smgov.net Dates : 2014-present, ongoing Projects : several projects including the Seascape production and the Year End Report for the City of Santa Monica, branding, marketing campaigns 550 S. Main Street Orange, CA 92863 (714) 560-5834, rarmstrong@octa.net Dates : 2010 to present, ongoing Projects : public outreach, print collateral, digital collateral, photography, videography, copywriting Refer to Appendix C: Cost Proposal We The Creative, Joven Orozco, President and Main Contact, Joven@WeTheCreative.com 3349 Michelson Drive, Suite 200, Irvine, CA 92612; Tel. (877) 887-1318, Cell: (949) 463-7887 1. I acknowledge receipt of East Valley Water District RFP for Conservation & Public Affairs Design Services with no (0) Add enda. 2. This offer shall remain firm for 90 days from the date of proposal. Water Quality Report Anaheim Public Utilities 201 S. Anaheim Blvd. Suite 801 Anaheim, CA 92805 2019 Mark Bradley Senior Communications Specialist Project Manager 714.765.4226 MBradley@anaheim.net In 2018, the City of Anaheim served 360,000 residents, 20,000 businesses and more than 50 schools with clean, healthy drinking water that meets or exceeds standards of quality set forth by the U.S. Environmental Protection Agency and the State Water Resources Control Board. A new 2019 Water Quality Report produced by the We The Creative team on behalf of the City of Anaheim helps showcase these and other metrics to the public, as well as city partners and leadership. The colorful design and user-friendliness of the interactive PDF make the complex information feel easy to understand. Key Personnel: Joven Orozco, Nikita Morton Water Quality Report Long Beach Water Depar tment 2021 Morgan Venter, Security & Emergency Preparedness Analyst (562) 760.5976, Morgan.Venter@lbwater.org Every year, Long Beach Water’s staff performs tens of thousands of tests and analyzes the samples for more than 100 drinking water contaminants. A 2021 consumer confidence report developed by We The Creative details these efforts and more. In keeping with the water theme, WTC designers came up with a reader-friendly, ADA-compliant layout in a primarily blue color palette. The report incorporates photos of Long Beach Water staff members working to provide clean, healthy water to citizens. Summer Trolley Branding and Marketing City of Laguna Niguel 30111 Crown Valley Laguna Niguel, CA 92677 2022 Russell Narahara Senior Management Analyst RNarahara@cityoflagunaniguel.org 949-362-4313 WTC developed marketing, branding, communications, and public outreach campaign to coincide with the inaugural year of the new Summer Trolley Program (Trolley Program). This work exceeded the City’s expectations and ridership goals. Deliverables: Logo, Visual Language, Messaging, Photoshoot, Videoshoot, Marketing Collateral, Street Team, and Social Media Graphics. PREPARED BY:We The CreativeJoven Orozco, President And Main Contact3349 Michelson Drive, Suite 200, Irvine, CA 92612Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com PREPARED BY:We The CreativeJoven Orozco, President And Main Contact3349 Michelson Drive, Suite 200, Irvine, CA 92612Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com Rider Guide Design and Production Marin Transit 711 Grand Ave. Ste. 110 San Rafael, CA 94901 2021 Aida Banihashemi Manager of Planning and Marketing (415) 226-0878, abanihashemi@marintransit.org WTC is responsible for Marin Transit’s rider’s guide each update. We are responsible for all route changes on the tables and maps. WTC also has streamlined the entire process so all parties work efficiently and effectively. Sustainable City Plan Report City of Santa Monica 2022 Amanda Grossman Sustainability Analyst (310) 458-2201 x 2406 Amanda.Grossman@santamonica.gov WTC is responsible for designing and laying out Santa Monica’s Sustainable City Plan. Our goal was to make a dense document more consumable for the reader. WTC helped rebrand the city and showcased the visual language within this document. This was provided a template for their graphic design team to utilize for future reports. Branding and Style Guide City of Santa Monica 2019 Debbie Lee, Chief Communications Officer (310) 458-8301, E Debbie.Lee@smgov.net WTC was responsible for evolving the current logo, determining the color palette, fonts, and the components of the brand. Ctr City Anaheim Marketing City of Anaheim 2019 Jessica Garcia Community & Economic Development (714) 765-4300 x 4569, JGarcia3@anaheim.net WTC developed an annual social media plan and content strategy, identified the client voice and target audience buckets and developed unique contests, social promotions and campaigns that drive fan growth and consumers to visit and experience all that Anaheim has to offer. WTC also included recommendations on targeting, performing hashtags, user generated content, event pages, influencer programs, third party apps for shoppable feeds, reservations on social and other valuable opportunities John Wayne Airport Brand Guidelines John Wayne Airport 3160 Airway Avenue | Costa Mesa, CA 92626 2018 Unvert, Marisa, Communications Manager 949.252.5163, MUnvert@ocair.com As the only airport for commercial flight passengers in Orange County, California, John Wayne Airport sees hundreds of takeoffs and landings per year. The airport recently hired We The Creative to create a comprehensive branding guide to keep their marketing efforts consistent. As part of this project, the We The Creative team developed a comprehensive list of standards to explain easy-to-follow usage rules for branding elements such as logos, fonts and colors. The guide includes examples of correct and incorrect uses of all these different aspects, as well as print and digital stationery and various collateral items. The team also compiled all the working files for the assets, and packaged them with the guide. Airport employees began implementing the brand standards immediately, starting with the new email signature We The Creative designed. Consistency is key to successful marketing, and the guidelines will help ensure the airport’s brand remains strong for years to come. Joven integrates the fundamental understanding of business goals and objectives with precise creative solutions to produce and deliver accurate products. He provides strategic supervision on all client projects from initial discovery to final delivery. Joven always works hard to remain fresh, competitive and ahead of the market. 15 Years: City of Aliso Viejo, City of Anaheim, City of Carlsbad, City of Costa Mesa, City of Hayward, City of Irvine, City of Long Beach, City of Palo Alto, City of San Buenaventura, City of Santa Monica, John Wayne Airport, Los Angeles County, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Council of Governments, Orange County Transpor tation Authority, Sonoma County, Van Nuys Airport Bachelor of Fine Ar t with an emphasis in Graphic Design, California State University, Fullerton, 1995 Chief Creative Officer, Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675 Duties: Team leader responsible for strategic and creative direction for all projects and to oversee all work through production and delivery Partner, Joken Industries 2814 Lafayette Ave., Newpor t Beach, CA 92663 Duties: Responsible for creative development, sales and marketing Typography Instructor, Cal State University, Fullerton, 800 N. State College Blvd., Fullerton, CA 92831 Duties: Responsible for class structure and nurturing students to become good designers who understand the importance and fundamentals of type AIGA Orange County, Board Member, Vice President of Operations Orange County Ad Federation, Member Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and How Magazine Best of Category Jillian works closely with clients and internal teams to best meet client needs. Her responsibilities encompass administration, project tracking, research and handling budgets as well as composing client correspondence, creating presentations and maintaining contact lists. 3 Years: City of Lancaster, City of Long Beach, City of Santa Monica, John Wayne Airpor t, Orange County Transportation Authority, Town of Danville, SunLine Transit Agency and Sonoma County Bachelor of Arts Communications: Adver tising, California State University, Fullerton, 2017 Jovenville, LLC/We The Creative 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675 Duties: Responsible for client services and traffic for all projects. Works closely with all clients with the ability to understand client needs and get projects done on time and within budget. Digital Marketing Specialist, Your Marketing People 200 Spectrum Center Dr Suite 300-B, Irvine, CA 92618 Managed different client accounts on social media, website content, email marketing, SEM campaign creation and copywriting. Managed and assigned tasks to myself and coworkers for clients’ projects through Asana and participated in weekly meetings. Created and edited email marketing campaigns through marketing automation tools like Dotmailer, Marketo, and MailChimp. Built social media campaigns, create and manage social media calendars, create content, and edit pictures in Photoshop for clients. Read clients’ Google Analytics and Google Ad Words reports. Proficient in all the latest graphic programs including, Adobe Suite, Dotmailer, MailChimp, Google Analytics/Adwords, Marketo, Social Media, Microsoft Office Tommy is a Self-Started creative with a finger on the pulse of culture and best practices for project management. With his comfort in leading and facilitating, Tommy has helped manage numerous projects throughout the city of Irvine while building fruitful relationships along the way. Bachelors of Science, Full Sail University, 2020 Project Manager , Jovenville | Irvine, CA 92612 Duties: Responsible for graphic design projects from inception to completion. Negotiating and building relationships amongst team members and clients alike. Audio Engineer/ Production Manager , Arise Irvine | Irvine, CA 92618 Duties: Oversee mix for in-house and live stream audio. Planning and organizing production schedules. Supervising and assisting team members throughout production. Founder, Ice Cold Worldwide | Santa Ana, CA 92703 Duties: Head of all Music and Multimedia production, promotion, and distribution. Love Irvine, The Hub, Arise Irvine, Hope California. Naomi has demonstrated success in identifying marketing opportunities and developing sound and actionable strategies that help companies identify and reach their target audiences through both traditional and digital mediums. University of CalgaryUniversity of Calgary Bachelor of Arts, Communications Bachelor of Arts, Communications, 1994 - 1997 Naomi Pearson Consulting Co Duties: Provide research and insight-based approach to brand and marketing strategy development to clients and suppor t plan execution. Deloitte CanadaDeloitte Canada, Calgary, Canada Area Senior Marketing Manager (1 year contract) Manager, Marketing Communications ENMAX Responsible for the development and execution of the marketing strategy and budget with the emphasis on digital, including paid media, CRM strategy, merchandise release calendar, content production and brand partnerships. A believer in taking the time upfront to research, employ customer insights, and properly plan a strategy, Naomi has developed B2B and B2C brand and marketing strategies for corporations such as Deloitte, ENMAX Energy and Eaton Corporation (Fortune 500) as well as non-profits including ACAD and the Calgary Performing Arts Centre. She has a passion for helping organizations identify their audiences and communicate their unique stories and differentiators to increase sales, engagement, and client retention. She executes plans with precision and understands the impor tance of the small details. Andy works professionally in tandem with his education. He has gained valuable on-the-job practical experience to supplement textbook knowledge with his work on concept-driven branding and marketing campaigns. As a passionate designer, he continues to challenge himself by making visually-compelling designs that are both purposeful and solution-oriented. 6 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of LancasterCity of Long Beach, City of Palo Alto, City of Santa Monica, John Wayne Airport, Los Angeles County, Marin Transit, Orange County Transpor tation Authority, SunLine Transit Agency, Sonoma County Bachelor of Fine Ar t with an emphasis in Graphic Design, California State University, Fullerton, 2015 Jovenville, LLC/We The Creative, 27132 Paseo Espada, Ste. B1225, San Juan Capistrano, CA 92675 Duties: Works closely with design team to carry out designs across a variety of mediums. Graphic Design Assistant, CSUF Mihaylo College of Business and Economics Focused on print-driven projects. Collaborated with lead designer and marketing manager. Work on large college campaigns and projects from concept to design and production. Graphic Designer, Komet Creations LLC Responsible for print projects, consisting of product catalog and ads. Maintained website and designed monthly eblast. Developed and designed plush products. Photographed all product images. Communicated with art directors of major corporations to produce licensed products. Proficient in all the latest graphic programs including, Adobe Photoshop, Illustrator, Acrobat, Indesign, Microsoft Office, Macromedia Dreamweaver, Fireworks, Flash, and Quark Xpress AIGA Orange County, Member Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and How Magazine Best of Category Visual Storyteller, Graphic Designer, and Ar t Director located in Seattle, WA. Passionate about brand identity, editorial design, brand campaigns, photo art direction, and packaging. Bachelor of Arts, Graphic Design, Western Washington University, 2013 Jovenville, LLC/We The Creative, Graphic Designer 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675 Duties: Design and develop collateral materials for print and digital media. Project and production management. Compass, Associate Design Manager Seattle, Washington Promoted twice in 17 months. Managed team of two designers while balancing full workload capacity; Partnered with Marketing Strategists to elevate the customer experience through world-class design materials across all channels. Led local photography and art direction, and spearheaded top-level brand adver tising experiences for regional luxury programs. Actively led internal initiatives to promote inclusivity, mentorship, and cross-collaboration. Amazon, Senior Designer Seattle, Washington Freelanced as a Brand Designer for Amazon's internal agency, Day 1. Developed and executed co-branding initiatives with major retail and boutique brands. Created cross-site branded campaigns from concept to launch. Developed packaging systems for new program launches and editorial and technical design for long-format brand books including brand strategy and visual identities. Starbucks, Visual Communications Designer Seattle, Washington Worked as liaison between Visual Communication team and Visual Merchandising Design team. Designed comprehensive communication documents from concept through print for internal strategies and store communications while maintaining Starbucks brand and voice throughout. Eric is responsible for graphic design of all projects. Eric works with the client to identify the needs of the client to ensure each project is a smooth process. Eric has a serious commitment to customer service and is one of the main reasons for the success and growth of We The Creative. 10 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of Long Beach, City of San Buenaventura, City of Santa Monica, John Wayne Airport, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Transportation Authority, Van Nuys Airport Bachelor of Fine Ar t with an emphasis in Graphic Design, California State University, Fullerton, 1993 Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675 Duties: Responsible for art direction, client services and traffic. Design Instructor, California State University, Fullerton Instructed Typography A, B, and C to university students in the Graphic Design program of CSUF. Create lesson plans; lecture; demo software and design tools; assign projects; critique projects; counsel students. Ar t Director, B&A Marketing & Consulting Spearhead company’s web and multimedia initiatives; concept, art direction and design of marketing and collateral materials (brochures, media kit, direct mail); development of corporate and brand identities; packaging design; design of trade show graphics and materials; participate in strategic planning of marketing campaigns; lead brainstorming sessions; market research. Proficient in all the latest graphic programs including Adobe Photoshop, Illustrator, InDesign, AfterEffects, Microsoft Word & Excel, HTML coding. Copywriting skills for journals, newsletters, web content, e-mail blasts, product branding/messaging, sales literature, brochures, ads, feature stories, case studies, white papers, direct-response marketing, videos, press releases, product demonstrations and annual reports. Additional skills include project and budget management, interviewing, graphic design/layout and print production. 6 Years: John Wayne Airport, Orange County Transportation Authority, OC Waste & Recycling Bachelor of Arts, Communications/Advertising with Honors, California State University, Fullerton 1989 President and Copywriter, Bos Communications AMR Marketing Group, Beckman Coulter, Agency Ingram Micro, Mazda USA, Corinthian Colleges, D-Link, Toshiba (laptops), Microsoft, Cisco, OCTA, Cal Poly Pomona, Grifols Diagnostics, Presbyterian Intercommunity Hospital (PIH Health), St. Joseph Hospital, St. Jude Medical Center, Workforce Management Magazine, Avery Dennison, LexisNexis, Rhythm Interactive (Website Agency) Jovenville (Creative Agency), Beckman Coulter, UCI Pediatrics, Targus, Cal State San Bernardino, Saba Software Global Strategic Messaging: Created all-new product messaging for Grifols Global Marketing, supporting a strategic re-launch after company acquisition. Toshiba Laptop Division (2011-present): Create quarterly product branding/messaging, headlines, web pages and Amazon A+ content for all Toshiba laptops, storage products and TV product lines. Healthy Living Magazine (2010-present): Contribute 10-15 articles for PIH Health quarterly community magazine, distributed to 250,00 homes in Southern California. Mazda Dealership Magazine (2005-2008): Contributed 7-10 articles for Mazda’s bi-monthly FUEL Magazine (circulation 20,000), distributed to 700+ Mazda North America dealerships nationwide. Agency Ingram Micro (AIM): Consistently create 10-20 reseller emails/e-newsletters per month for Top Tier manufacturers within the distribution channel. Dave has a penchant for adapting new technologies and strategies into each campaign. Dave uses his background in analytics to successfully manage digital campaigns across the Google Ad Network including Search, Display, and Social platforms. MS, Mass Communications, Miami University Jovenville, LLC/We The Creative, Media buys SEM/PPC Professional, BADGED Premier Google Adwords Certified Partner, Website Development, Dedicated/Managed CentOS | WHM | Cpanel Hosting Move, inc, Senior Regional Sales Manager Senior Mid-Atlantic Sales Manager. Pioneered Internet marketing to Multifamily Home sector within an aggregated format. Consistently exceeded sales quota. Introduced major property management companies throughout the Mid-Atlantic and Nor th East Corridor to the Internet for the first time. Developed innovative 360 VR photography and processing techniques; Worked directly with senior management and creative teams tasked with executing web-borne marketing efforts. Google Ads. Strategies. Execution. Advisory. Since 2000, 3DR Communications Has Specialized In Google Ads PPC Advertising For Multifamily Property Management Companies Throughout The Mid-Atlantic & Nor th East Corridor. As A Cer tified Premier Partner, 3DR Communications Can Offer Clients The Benefit Of A Dedicated Google Account Strategist. Having A Strategist From Google On Our Team Enables Us To Offer Insight Into The Latest Targeting Strategies, Best Tracking Code Implementations, Google Ads Features & Access To Invitation Only Beta Test Programs Not Available To The General Public. Page 25 East Valley Water District Request for Proposal ATTACHMENT B – COST PROPOSAL Time and Material/Fully Burdened Labor Rates Include a complete hourly labor rate for all CONSULTANT staff or subcontractor(s) staff identified and listed below. Auditable hourly rates for each named individual CONSULTANT or subcontractor(s) are to be fully burdened to include all costs and profit. Services performed under the Scope of Services on a time and materials basis will be priced at the identified hourly rates subject to an approved purchase order. These rates will be used to establish the maximum not-to-exceed amount of each purchase order issued under this Contract. Fill in forms for all 5 years of POTENTIAL contract term. DETAILED DESCRIPTION OF COST ELEMENTS – FY 2023-24 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Joven Orozco, Chief Creative Ocer $81.50 $40.75 $48.90 $171.15 Jillian Martinez, Account Manager $42.50 $21.25 $25.50 $89.25 Tommy Clay, Project Manager $36.00 $18.13 $21.75 $76.13 Andy Ruiz, Creative Director $65.00 $33.22 $39.86 $139.50 Naomi Pearson, Marketing Strategy $75.00 $0.00 $32.10 $112.35 Kinsey Davis, Graphic Designer $53.50 $26.75 $26.85 $93.98 Eric Lumba, Graphic Designer $44.75 $26.85 $30.00 $105.00 Julie Bos, Copywriter $90.00 $0.00 $36.00 $126.00 Dave Rose, Media Buys $65.00 $0.00 $26.00 $91.00 We The Creative Page 26 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2023-24 - PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate USB Drive (1 TB) We The Creative USB_023 $24.99 Page 27 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2024-25 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Joven Orozco, Chief Creative Ocer $81.50 $40.75 $48.90 $171.15 Jillian Martinez, Account Manager $42.50 $21.25 $25.50 $89.25 Tommy Clay, Project Manager $36.00 $18.13 $21.75 $76.13 Andy Ruiz, Creative Director $65.00 $33.22 $39.86 $139.50 Naomi Pearson, Marketing Strategy $75.00 $0.00 $32.10 $112.35 Kinsey Davis, Graphic Designer $53.50 $26.75 $26.85 $93.98 Eric Lumba, Graphic Designer $44.75 $26.85 $30.00 $105.00 Julie Bos, Copywriter $90.00 $0.00 $36.00 $126.00 Dave Rose, Media Buys $65.00 $0.00 $26.00 $91.00 We The Creative Page 28 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2024-25- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate USB Drive (1 TB) We The Creative USB_023 $24.99 Page 29 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2025-26 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Joven Orozco, Chief Creative Ocer $81.50 $40.75 $48.90 $171.15 Jillian Martinez, Account Manager $42.50 $21.25 $25.50 $89.25 Tommy Clay, Project Manager $36.00 $18.13 $21.75 $76.13 Andy Ruiz, Creative Director $65.00 $33.22 $39.86 $139.50 Naomi Pearson, Marketing Strategy $75.00 $0.00 $32.10 $112.35 Kinsey Davis, Graphic Designer $53.50 $26.75 $26.85 $93.98 Eric Lumba, Graphic Designer $44.75 $26.85 $30.00 $105.00 Julie Bos, Copywriter $90.00 $0.00 $36.00 $126.00 Dave Rose, Media Buys $65.00 $0.00 $26.00 $91.00 We The Creative Page 30 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2025-26- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate USB Drive (1 TB) We The Creative USB_023 $24.99 Page 31 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2026-27 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. We The Creative Joven Orozco, Chief Creative Ocer $81.50 $46.86 $56.24 $196.82 Jillian Martinez, Account Manager $42.50 $24.44 $29.33 $102.64 Tommy Clay, Project Manager $36.00 $20.84 $25.01 $87.54 Andy Ruiz, Creative Director $65.00 $38.20 $45.84 $160.43 Naomi Pearson, Marketing Strategy $75.00 $0.00 $36.92 $129.20 Kinsey Davis, Graphic Designer $53.50 $30.76 $30.88 $108.07 Eric Lumba, Graphic Designer $44.75 $30.88 $34.50 $120.75 Julie Bos, Copywriter $90.00 $0.00 $41.40 $144.90 Dave Rose, Media Buys $65.00 $0.00 $29.90 $104.65 Page 32 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2026-27- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate USB Drive (1 TB) We The Creative USB_023 $24.99 Page 33 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2027-28 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Joven Orozco, Chief Creative Ocer $81.50 $46.86 $56.24 $196.82 Jillian Martinez, Account Manager $42.50 $24.44 $29.33 $102.64 Tommy Clay, Project Manager $36.00 $20.84 $25.01 $87.54 Andy Ruiz, Creative Director $65.00 $38.20 $45.84 $160.43 Naomi Pearson, Marketing Strategy $75.00 $0.00 $36.92 $129.20 Kinsey Davis, Graphic Designer $53.50 $30.76 $30.88 $108.07 Eric Lumba, Graphic Designer $44.75 $30.88 $34.50 $120.75 Julie Bos, Copywriter $90.00 $0.00 $41.40 $144.90 Dave Rose, Media Buys $65.00 $0.00 $29.90 $104.65 We The Creative Page 34 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2027-28- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate USB Drive (1 TB) We The Creative USB_023 $24.99 Proposal Conservation and Public Aairs Design Services AUGUST 4, 2023 SUBMITTED BY: Strong brands and engaging messaging brings a client’s project to life. 1 Transmittal Letter Signed letter briefly stating the consultant’s understanding of work, commitment, and qualifications.3 Key Personnel Resume of employee assigned to the District’s service contract. 13 Qualifications and Work Plan Qualifications to complete the Scope of Work and written work plan. 23 References Names and contact information for public agencies for whom comparable services were completed.25 Cost Line item pricing for labor rates of the specified staff member assigned to this contract. Table of Contents Conservation and Public Affairs Design Services | page i This page left blank intentionally page ii | SG Creative, LLC TR A N S M I T T A L L E T T E R LETTERTransmittal July 16, 2023 William Ringland Public Affairs / Conservation Manager East Valley Water District 25318 5th Street San Bernardino, CA 92410 Reference: Request for Proposal, Conservation and Public Affairs Design Services Subject: Supporting East Valley Water District’s Public Affairs Team Dear William, I started SG Creative after a successful career serving as an employee for public and private corporations, a non-profit and East Valley Water District (or District). My business was born from an inherent desire to create and at the request of a former employer to support their graphic design needs. Over the years my portfolio has expanded and I have been blessed with the opportunity to work on projects that serve the needs of communities where I once resided. My knowledge of East Valley Water District and the community served by the District is unmatched. It has been gained while: • Residing in the community, • Working on the District’s headquarters facility design-build contract as an employee of Balfour Beatty/Parsons Brinckerhoff, • During my employment as the District’s Community Relations Officer, and • Through the last six years as your graphic design consultant. After careful review of your Request for Proposal, I have prepared a comprehensive document addressing your scope of services. Details of my experience meet all of the core competencies and industry expertise the District has requested. Included in the subsequent pages of this proposal is evidence of successful multi-channel, targeted communications and conservation campaigns. It demonstrates my proficiencies for a variety of clients since you are primarily familiar with my work with the District. As a benefit to the District, I have gained additional knowledge and experience of the water and wastewater industry while working with other water districts and public agencies. This proficiency only adds to my capabilities as a designer and ability to convey complex messages to ratepayers. sgcreativellc.com 3605 Copper Court High Point, NC 27265 (909) 754-6672 stephanie@sgcreativellc.com Conservation and Public Affairs Design Services | page 1 page 2 | SG Creative, LLC My commitment to East Valley Water District is just as strong today as it was when I first starting working at the District in 2015. I would like to continue serving as your graphic design consultant and develop more projects in the future, including the upcoming SNRC ribbon cutting for the operations facility and updates/ restyling of your branding standards. Thank you for the opportunity to respond to your Request for Proposal for Conservation and Public Affairs Design Services. I look forward to hearing your response to SG Creative’s qualifications to complete your scope of services. Please feel free to contact me if you have any questions. Respectfully Submitted, Stephanie Guida Owner/Graphic Designer PersonnelKey KE Y P E R S O N N E L Conservation and Public Affairs Design Services | page 3 SG Creative excels in collaborative relationships, strategic solutions, and visual campaigns for communities in southern California. SG Creative, LLC is a registered Minority, Woman-Owned Business Enterprise. Officially formed in 2020 by Stephanie Guida, SG Creative specializes in providing graphic design services to public and private organizations along with several non-profit groups. As the owner and sole employee of SG Creative, Stephanie has a passion for graphic design and building collaborative relationships resulting in: As a southern California native, Stephanie has hands-on working knowledge and experience with the local community, particularly in the city of Highland, and city and county of San Bernardino. Her entire career has been devoted to these communities while working with a variety of clients in: • California Public Agencies and Special Districts ―Ratepayer Recognition and Loyalty • Multi-Regional and Global Engineering Corporations ―Business to Business ―Business to Local, State and Federal Agencies • Small Business Startups ―Business to Consumer • Regional, National and International Non-Profits ―Multicultural markets ―College and youth markets • Private Educational Institutions ―Youth Market Each of category of organization listed above varied in size and complexity. Stephanie has worked directly with their elected officials, business owners, executive officers, board members, administrators, managers, and personnel at all levels. Together, they have developed successful communications campaigns, increased community engagement, and achieved their goals and objectives. key personnel Audience Engagement through Compelling and Consistent Communications Unique Design Materials that Support the Client’s Mission Creative Deliverables that Exceed Expectations while Maintaining Brand Integrity Stephanie’s core competency in each of these client areas is demonstrated by her industry expertise and experience shown in italics. page 4 | SG Creative, LLC Core Competencies Stephanie is a highly productive team member able to manage multiple design projects and adhere to strict deliverable deadlines. She has conveyed client messages to a variety of audiences such as ratepayers, businesses, students, community groups, small businesses, stakeholders, nearby residents, and the general public through these multiple channels: • Direct Mail • Print • Radio • Outdoor • Electronic Media • Website • Newsletters • Public Relations • Social Media SG Creative has developed and managed programs, projects and outreach activities in these general areas: • Communications Campaign Strategy and Planning • Graphic Design • Advertising Planning • Creative Development • Digital Asset Development • Water/Wastewater Communications Collateral • Social Media Creative • Coordination Support with Printshops • Coordination Support with Promotional Item Supplies and Production of Branded Items Stephanie’s portfolio is extensive in the types of projects she has completed. They range from business cards to billboards. Each project is unique to the client and memorable to the consumer. Graphic design, copywriting and creative development have been completed for the following: During her employment with Forest Home Christian Camp in Forest Falls, Stephanie performed crisis management communication during an emergency campus closure. This included coordination with national news media (interviews and prepared statements), press releases, hourly website and social media updates, outreach material development, communications monitoring, and post-crisis evaluation. Branding and Style Guides • Business Cards • Full Website Design • Letterhead • Logo Design • Office Templates Advertising • Billboards • Bus Stops • Print and Digital Advertisements SAN GABRIEL VALLEY REGION A logo mark is used in addition to the full logo when space is limited or as an emblem on a polo shirt, hat, etc. Can also be used as a background watermark. IN WATER @eastvalleywater PROVIDING SAFE,QUALITY WATERWHEN YOU NEED IT For more information on the quality of your drinking water, visit eastvalley.org/waterquality East Valley Water District provides over 103,000 residents with safe, high-quality water. Before reaching the tap, water served by the District is disinfected to remove or kill bacteria, viruses, and other contaminants. Stay hydrated with confidence knowing that your water is sampled and tested year-round to ensure its quality. Select portfolio samples of Stephanie’s work are shown as thumbnails above and on the following pages. SG Creative focuses on creating work that is unique, creative and timeliness. Conservation and Public Affairs Design Services | page 5 Outreach Materials • Banners • Bill Inserts • Direct Mail Pieces • Door Tags • Facility Maps Promotional Materials • Rate Changes • Stickers • Visitors Guides • Vehicle Wraps Annual Publications • Consumer Confidence Reports • Financial Documents and Budgets • Yearbooks Event Planning • Anniversary Planning • Booth Displays and Tablecloths • Event Invitations and Programs • EZ-Ups • Planning Activities • Ribbon Cutting and Groundbreaking • Site Maps and Event Layout Plans • Tour Tickets General Communication • Brochures • Fact Sheets • Handouts/Flyers • Meeting Agendas and Notes • Newsletters (Ratepayer and Employee) • Postcards • Ratepayer Surveys th e PUBLISHED JULY 2023@vcwdwater 5121 LANTE STREET, BALDWIN PARK, CALIFORNIA 91706 | (626) 338-7301 | VCWD.ORG MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EVEN ADDRESSESOK TO WATER ADDRESS ENDS IN0, 2, 4, 6, 8 ADDRESS ENDS IN1, 3, 5, 7, 9 CHECK FOR LEAKS ADDRESS ENDS IN0, 2, 4, 6, 8ADDRESS ENDS IN0, 2, 4, 6, 8 ADDRESS ENDS IN1, 3, 5, 7, 9 ODD ADDRESSESOK TO WATER NO WATERINGON WEDNESDAYS EVEN ADDRESSESOK TO WATER ODD ADDRESSESOK TO WATER EVEN ADDRESSESOK TO WATER SUNDAY ADDRESS ENDS IN1, 3, 5, 7, 9 ODD ADDRESSESOK TO WATER Our community continues to use less water and make permanent water use changes at home. Improved groundwater levels allow the District to scale back some of our water use restrictions, but customers are encouraged to continue conserving for future times of drought. The District's Board of Directors voted to return to a Stage One Water Supply Emergency, which means: Updaed WATER USE RESTRICTIONS • Outdoor irrigation 3 times per week before 9am and after 5pm. – Even addresses can water Monday, Thursday and Saturday – Odd addresses can water Tuesday, Friday and Sunday • No watering on Wednesdays. • Leaks must be fi xed within 5 days after District notice. • Permanent water conservation measures are still in aff ect and can be found online at vcwd.org/conservation. Keeping our customers informed is part of the District's commitment to building trust and confi dence in your tap water. Information about the quality of your water is provided yearly in the Consumer Confi dence Report, which will be available June 30, 2023 online at vcwd.org/ccr and sent to our customers in July. Waer Qualiy Repr We live in an arid climate. Even during wet years, we can't go back to "watering daily." Making permanent changes is the only way to weather times of drought. Scan this QR code with your smartphone for a video walk-through explaining the District's Consumer Confi dence Report. ANNUALMINISTRY2022 Report “We live by faith, not by sight” - 2 Corinthians 5:7 PO Box 5000, Yucaipa, CA 92399 | 800-925-6092 | www.LBWloveworks.org Sustainable Water Infrastructure Project Thursday, November 17, 2022 at 10:00 a.m. Ribbon Cuing Event 1771 Main Street, Santa Monica, CA 90401 Join us as we celebrate the grand opening of this first of its kind storm water harvesting and water recycling facility in California. Note: First three rows are reserved seating. EVENT PLAN/LAYOUT Sustainable WaterInfrastructure Project Guests will park in public parking lot off 4th Street and walk to event location 1771 MAIN STREETSANTA MONICA, CA 90401 40’X40’ TENT (OPEN SIDES) Pro j e c t Bo a r d Pro j e c t Boa r d Pro j e c t Boa r d Pro j e c t Bo a r d Water Bottle GiveawaysRefreshments Water Bottle GiveawaysRefreshments Wat e r B o t t l e G i v e a w a y s Re f r e s h m e n t s Wa t e r B o t t l e G i v e a w a y s Ref r e s h m e n t s 3$5.,1*$,6/( ţʉŧ MEDIA PARKINGCONE OFF AREA RI B B O N C U T T I N G EMERGENCYEXIT EMERGENCYEXIT EMERGENCYEXIT EMERGENCYVEHICLE ACCESS EMERGENCYVEHICLE ACCESS AV EQUIPMENTREQUIRES ELECTRIC POWER STAGE GENERATOR DISPLAY VEHICLES ONLY DISPLAY VEHICLES ONLY FIRE EXTINGUISHER FIRE EXTINGUISHER Valley County Water District Provides a Safe and Reliable Supply of Water to All of Our Customers at a Reasonable Cost, and In An Environmentally Sound Manner SAFE | AFFORDABLE | RELIABLE | SINCE 1926 Formed in 1926 as Baldwin Park Water District, Valley County Water District is an independent, special district that provides water services to a portion of the cities of Baldwin Park, Irwindale, West Covina, and Azusa. The District is positioned above a portion of the Main San Gabriel Groundwater Basin, which is its primary source of water. @vcwdwater Waer Surce SERVING A POPULATION OF 57,000 Valley County Water District is governed by a fi ve-member Board of Directors elected at-large by the constituents residing in the service area to serve a four-year term. Today, the District serves a population of approximately 57,000 through 12,745 water delivery service connections with water that meets all State and Federal drinking water standards. The District uses social media as a way to communicate with its customers by keeping them informed about important issues. Follow us to fi nd out more! DISTRICT HEADQUARTERS 5121 Lante StreetBaldwin Park, California 91706(626) 338-7301vcwd.org BOARD MEETINGS 2nd and 4th Monday at 5:30 PMFor details on how to participate, visit vcwd.org/boardmeetings. The District’s water supply is 100% reliant on groundwater wells located in the Main San Gabriel Groundwater Basin. The current groundwater level has risen above the historic low, but we still need to replenish the supply of water depleted during the drought. Sysem Overview 6Reservoirs 120 Miles of Water Pipeline 17Booster Pumps 3 Water Treatment Facilities 4 Active Wells 10 Square Miles 1,022Fire Hydrants page 6 | SG Creative, LLC Electronic Communication • Constant Contact • EventBrite • Kiosk Signage and Displays • Lobby TVs • PowerPoints and Templates • Social Media • Website Content and Updates Outdoor • Aframes • Display Boards • Flags • Informational Displays • Monument Signs • Murals • Plant Stakes • Wayfinding Signage Specialty Designs • Badges • Emergency Evacuation Maps • Employee IDs • Interior Signage • Lapel Pins • Notebooks • Office Wall Artwork and Displays • Playing Cards • Socks • Specialty Publications • Tshirts Leadership and Training • Administrative and Support Staff Training • Graphic Design Tutorials Recognition • Award Submittals • Commemorative Plaque • Trademark Registration learning to savewater at homeis easy! …with the Virtual Helpof Your Water District! Request an in-home water conservation survey kit from Customer Service to get started saving at home! SHAREEN CRONIN, MSN, RN OWNER / PRESIDENT Shareen Cronin is the Owner and President of Cronin Consulting Group. As a registered nurse with 23 years of clinical experience, Shareen consults with attorneys on injury cases using her medical background to prepare case reviews and synopsis, summarizing medical records, preparing chronologies and written expert opinion reports, and providing objective opinions in medical-legal matters. Based in Northern California, Cronin Consulting Group has been providing legal consulting services since 2017. As a former Director of Emergency and Trauma Services, Shareen’s leadership and understanding of nursing care, medical practices and overall hospital operations is instrumental to her success as a legal nurse consultant. FIND OUT MORE CONTACTABOUTBLOGEXPERTISE EXPERT IN NURSING CARE,OVERALL HOSPITAL OPERATIONSAND MEDICAL-RELATED CASES LEGAL NURSE CONSULTING Inser clien quot her abou how awesom yo ar an wha the thin abou worin wit yo. Name, TitleCompany Inser clien quot her abou how awesom yo ar an wha the thin abou worin wit yo. Name, TitleCompany Inser clien quot her abou how awesom yo ar an wha the thin abou worin wit yo. Name, TitleCompany PROFESSIONAL AFFILIATIONS Critical Analysis &Evaluation of Facts RenderingInformed Opinions Assess Adherenceto Medical Standards Preparation ofWritten Reports Expert WitnessSupport AND IDENTIFY THE INFORMATION YOU NEED TO KNOW. WE CAN HELP MAKE SENSE OF OVERWHELMING MEDICAL RECORDS (415) 602-7513 Discove Ou Epertis © 2020 CRONIN CONSULTING GROUP QUARTERLY NEWSLETTER Published August 2023 INDUSTRY INSIGHT The Industry Public Utilities Commission voted to return to a Stage 1 Water Supply Emergency. Watering restrictions will now be as follows: Watering Restrictions Updated • Outdoor watering is limted to 3 days per week on Monday, Wednesday and Friday • Repair leaks within 5 days ater receiving notice from LaPuente Valley County Water District • No outdoor irrigation between 9a.m. and 5p.m. Effective August 2023 Did you know a Consumer Confi dence Report is an annual drinking water report delivered to our customers that provides important information about your drinking water quality? Your drinking water is tested thousands of times per year to ensure it meets or exceeds all state and federal drinking water standards. Our water is tested by certifi ed professionals and laboratories to ensure the highest levels of safety. Consumer Confi dence Report For more information about drought conditions and conservation, visit industrypublicutilities.com Your copy of this report was mailed out on June 30, 2023. Electronic versions are available at industrypublicutilities.com. The design and construction of a new generator to replace the existing generator at the Lomitas Pumping Station will provide backup power to ensure a continuous water supply during power outages or disruption events. New Generator Coming Soon @industryca @industry_ca FISCALYEAR BUDGET Annual Publication of East Valley Water District Highland, California 2023-24 Included below is the District’s mandatory graphic design and communication core competencies along with a narrative detailing Stephanie’s ability and experience to deliver on each one. Ability to Work with District Staff Stephanie has worked with East Valley Water District for the past eight years. Working as an extension of District staff, Stephanie has maintained positive working relationships that provide her with unique insight and better understanding of District needs. She can be trusted to advise the District on required language requirements for state and federal documents, to deliver a project on time or ahead of schedule, to be available when and as needed, and remain committed to District values, vision, and mission. SG Creative will comply with the District’s contract requirements for documents. Campaign Strategy and Planning for Programs Consistent with the District’s Five-Year Work Plan Stephanie appreciates the use of a guiding document when establishing campaign strategies. She is very familiar with the District’s Five-Year Work Plan, as the document’s designer, and sees it as a benefit for planning out Public Affairs programs for the coming fiscal year. This document will be useful for establishing an event calendar, identifying key public affairs objectives and stakeholders, developing an action plan, and creating measures for success and tracking methods. Support District’s Graphic Branding Efforts East Valley Water District’s existing brand was initiated with Stephanie’s contribution beginning in 2015. It has developed over the years into a strong, high-quality, and recognizable brand. Most organizations rebrand every seven to ten years. A restyling of color palettes, visual styles, layouts, and typography will keep the brand relevant and can help achieve new goals. Stephanie has successfully assisted organizations with building their brands, including two other Water Districts in Los Angeles County. Support Media Planning and Placement Stephanie can assist the District with media planning and placement through research of target audiences, building media lists and contacts, developing story opportunities, and designing key messaging materials. Art Direction and Graphic Design for Outreach Campaigns, Collateral Materials and Other Assignments Stephanie has a unique ability to take sketched notes or pages of text and turn it into well-thought-out communication pieces. She excels at creating visual concepts and collaborates through the editing process for solid final designs. Her skills help bridge the design gap when communicating to audiences by helping them understand important messages. Stephanie’s art direction skills begin with research, inspiration, and timelines. Then continue to concept development and refinement with client feedback. Revisions, client approval and final product delivery are part of the finishing steps. Print production vendors receive clear directions and detailed printing specifications until the final product is delivered. “Thank you so much for your fantastic presentation to our branch yesterday. It was really appreciated, and I received emails from assistants saying how much they enjoyed it.” - Karen Dales, Vancouver Fraser Port Authority Conservation and Public Affairs Design Services | page 7 Copywriting Stephanie is a skilled writer and often develops copy for client projects. Because of her active listening ability, she can take verbal thoughts and ideas from conversations and develop them into cohesive content. Similarly, Stephanie can form compelling written text from bullets, key words and phrases. She has had the opportunity to develop these skills through many years of supporting technical staff in engineering, water resources, and wastewater fields. Design of Digital Assets, Social Media and Online Ads Digital asset production and design is just as important as developing printed pieces. Ratepayers are gathering information from online sources, social media platforms, and the District’s website. Stephanie understands this lifestyle behavior and creates pieces at different sizing, aspect ratios, color modes, and file types. Digital assets are also created for payment kiosks, customer lobby displays, and similar messaging systems. Design and Production of Communications Collateral and Water/Wastewater Specific Materials Stephanie has eight years of experience working in the water and wastewater industry for several public agencies with populations ranging in size, ethnic origin, and economic status. Her experience includes a comprehensive understanding of technical concepts and terminology with the ability to effectively communicate difficult concepts to the general public. Software and Training Stephanie has been utilizing the Adobe Creative Suite for more than 20 years and is currently subscribed to the Adobe Creative Cloud All Apps Plan, which includes 39 applications and services. She utilizes the most recent versions of Adobe Illustrator (version 27.7), InDesign (version 18.4), Photoshop (version 24.6), and Adobe Acrobat Pro DC (version 23) daily. Each of these programs are essential to the successful completion of each design project. Additionally, software updates are regularly monitored and tracked. New versions are installed as they become available. SG Creative believes it is important for the health of the programs and operating system to run the latest software version. Stephanie’s formal training is in business administration, which provides her an overall understanding of business operations. To develop and refine her creative skills, Stephanie has taken several education and Adobe software training courses on the elements and fundamentals of graphic design. Over the years, Stephanie has learned from other professional designers and regularly engages in online education courses and workshops. She follows inspiring designers, reviews their tutorials and practices techniques to improve her skills. Education is an essential and fundamental component of SG Creative’s success. Staying updated on design trends through online resources, printed books and magazines, and design blogs is a regular occurrence. Stephanie’s strong professional network allows her to stay connected within the water and wastewater industry. page 8 | SG Creative, LLC Changes or new additions to software tools used for design can occur during version updates. When this takes place, Stephanie actively seeks to learn more about the tool, how to use it in the design process, and evaluates its implementation for improved productivity. Stephanie also shares her expertise with others by contributing in new ways to her client teams. She has done this through regular training sessions, sharing topics on the basics of graphic design, form and function of strong layouts, Adobe tools, and other design techniques. She is also an approved speaker for the International Association of Administrative Professionals (IAAP). Her program for IAAP focuses on Adobe Acrobat tools and how to enhance this universal file format. Assigned Personnel SG Creative proposes to use Stephanie Guida as the assigned team member for this contract. As the owner and president of SG Creative, Stephanie serves as the sole employee but is also the most qualified person to contribute to the fulfillment of the District’s requirements. No subconsultants will be included in this proposal. Stephanie’s established working relationship with the District provides knowledge of her skills and ability. It is a mutually beneficial association built on respect, honest and open communication. Stephanie has always been a hard-working, results- oriented, and dedicated employee. She is devoted to her clients and continually produces award- winning work. Stephanie will represent SG Creative as the lead graphic designer for this contract. She will report to the District’s Public Affairs/Conservation Manager and will work as an extension of the Public Affairs team in an effort to support their outreach activities. SG Creative is available to meet the annual estimated workload percentages as noted in the primary disciplines of: • Project Management/Planning 5% • Creative Development (Concepts, Graphic Design, Copyrighting, etc.) 90% • Production (Print, Broadcast, Digital) 5% Additional details of Stephanie’s experience and resume are included in the following pages. SG Creative is committed to working diligently, exceeding expectations and being a valuable team member. Conservation and Public Affairs Design Services | page 9 Public Affairs/ Conservation Team stephanie guida sg creative, llc. Project Manager, Graphic Designer District Sta project manager Public Aairs/ Conservation Manager OrganizationChart Public Service/Client Experience East Valley Water District 2017–Present • Graphic Design Consultant providing contract graphic design services for a wide-range of projects, including the Sterling Natural Resource Center. Valley County Water District 2017–Present • Graphic Design Consultant participating as a member of Valley County Water District’s public affairs team providing a wide-range of graphic design services. City of Santa Monica, Water Resources Division 2021–Present • Graphic design services for event planning (groundbreaking and ribbon cutting activities), water conservation projects, interior facility artwork, outdoor murals, and AMI project launch. City of Glendora, Water Division 2023–Present • Periodic graphic design services for water conservation projects, including home survey box and custom sticker giveaways. La Puente Valley County Water District 2023–Present • Graphic Design Consultant providing contract graphic design services for a wide-range of projects. Work Experience Community Relations Officer 2015–2017 East Valley Water District, Highland, California Facilitated target audience communication for a public utility with more than 104,000 customers; promoting programs and achievements; supporting internal and external clients; graphics design; photography; managing e-marketing/web/social media communications; copy writing for budget document, press releases, brochures, handouts, direct mail pieces, bill inserts; event management; developing communications campaigns; conservation management; emergency preparedness; representing District with engaging speaking and presentation topics to schools, community groups and similar organizations. • Developed District’s first style guide and branding campaign that includes presentation templates, color schemes, fonts, graphic and photography styles. • Established District’s social media presence in three platforms as a communication and relationship building tool. • Designed three award-winning fiscal year budget documents with more than 200 pages of text, financial tables, graphic elements, charts, graphs, and photography. 23 YEARS EXPERIENCE STEPHANIE GUIDAProject Manager/Graphic Designer California Baptist University, Riverside, California, 2006 • Masters Studies in Business Administration Group ESC Business School, Marseille, France, 2002 California State University, San Bernardino, California, 2002 • B.S. Business Administration, Management Information Systems Concentration, Minor in Finance EDUCATION DESIGN PORTFOLIO • Online Design Portfolio: www.sgcreativellc.com/portfolio • Logo, Branding and Website Design Samples: croninconsultinggroup.com elevatedoutdoorspaces.com esnewmarkconsulting.com sgcreativellc.com • Social Media Management + Content Creator instagram.com/vcwdwater instagram.com/lapuentewater COMPUTER PROFICIENCY • Adobe Creative Cloud — Illustrator, Photoshop, InDesign • CivicPlus Website Administration • Wix Website Development • Social Media Administration — Facebook, Twitter, Instagram, Threads, Nextdoor • Microsoft Office Suite — Word, Excel, PowerPoint, Publisher, Outlook page 10 | SG Creative, LLC • Created extensive conservation education and outreach campaign with 53 different pieces of materials including logo design, print advertisements, direct mail, website content, social media messages, meeting presentations, yard signs, fact sheets, vehicle magnets, news releases, bus shelter advertisements, and regular staff communication. • Track yearly communication outreach efforts, including events and activities with details on publish dates, target audience response, quantities, total impressions, and total expenses. Director of Communications 2013–2015 Forest Home Christian Camps, Forest Falls, California Led daily communication operations for a non-profit organization with responsibilities including: management, mentorship and training of 15 design and multi-media staff; budget development and expense monitoring; art direction and graphic design; script and copy writing for catalogs, brochures and direct mail pieces; managed e-marketing/web/social media communications; regional media campaigns for radio and print advertisements; video/photography productions; graphic design and print shop operations; developed and executed yearly strategic communication plans; conducted market research and identify industry trends; managed external vendors and contract staff; tracked activities and return on investment metrics; and developed collateral materials. Inland Empire Communications/Marketing Manager + Graphics Designer 2010–2014 Parsons Brinckerhoff, San Bernardino, California Conducted communications, marketing and business development activities in San Bernardino and Riverside counties with responsibilities for: client relationships management; market, client and pursuit research; tracking and monitoring of industry trends and publications; graphic design and document layout; special event planning; development of tactical, political and civic engagement action plans; budgeting; financial performance evaluations; staff development and mentoring; facilitated cross-discipline communication; interview/presentation coaching; proposal strategies and sales theme development; facilitation of strategy session and technical pursuit meetings; proposal writing; and brand adherence and standards training. Firmwide Marketing Manager + Graphics Designer 2002–2010 Wilson & Company, Inc., Engineers & Architects, San Bernardino, California Led corporate communications and marketing efforts for 18 offices across 10 states. Responsibilities included: management, mentorship and training of 13 staff; public relations; strategic communication and marketing plans; budgeting; graphic design; brand positioning and adherence; special event planning; art direction, video production, script and copy writing for print and electronic applications; e-marketing, website, social media, and database management; implementation of sustainability program with education and communication strategies; interview and presentation coaching; quality control/assurance; supervision of proposal protocol; market research; return on investment tracking; company store management; and member of Executive Committee responsible for the day-to- day operations of the firm. “As a business owner, Stephanie has taken Valley County Water District’s public outreach effort to a higher level of professionalism and technical artistry.” - Jose Martinez, General Manager Conservation and Public Affairs Design Services | page 11 • East Valley Water District’s Leadership in Action Program Graduate • FEMA Emergency Management Training Certifications for Incident Command System ICS-100, Emergency Planning for Public Works ICS-554, National Incident Management System ICS-700 • Business Development Associate Program Certificate, Parsons Brinckerhoff • San Bernardino Area Chamber of Commerce’s Leadership Development Program Graduate Board of Directors President 2012–2014 Women’s Transportation Seminar (WTS), Inland Empire Chapter Chapter President of a professional non-profit organization managing a 22-member volunteer board with responsibilities for: public speaking; public relations and communication campaigns utilizing press releases, newsletter articles, social media, and e-marketing tools; scholarship fundraising; development of informative luncheon programs; art direction and graphic design; and script and copy writing. Event planner for annual awards and scholarship benefit dinner (300+ in attendance), and specialty fundraising events with responsibilities of vendor and volunteer management; budgeting and expenditure tracking; task and assignment coordination; progress meeting facilitation; fundraising activities; event sponsorship appeals; and event promotion. Cultivated meaningful relationships with local and state elected officials and executive management of public agencies. TRAINING AND CERTIFICATIONS • Southern California Water Utilities Association • Join-in Kindness Association • Women’s Transportation Seminar (WTS) Inland Empire Chapter • Lemon-aide for Life Fundraiser for Spinal Muscular Atrophy (Highland, CA) • Volunteer for YWCA, Santa Claus Incorporated, Center for Individual Development, and Alliance for Education (San Bernardino, CA) • Dress for Success (Winston-Salem) COMMUNITY INVOLVEMENT PROFESSIONAL NETWORK Join my network, and read additional professional recommendations on Linkedin: linkedin.com/in/stephanieguida “Stephanie is meticulous with detail, professional in her presentation, and highly receptive and responsive. You will get top notch products - with a unique look and feel - that surpass any products I’ve seen produced by top agencies.” - Christy Roberg, Business Owner/Consultantpage 12 | SG Creative, LLC Work planQualifications & QU A L I F I C A T I O N S & WO R K P L A N SG Creative has never missed a deadline and will do whatever is necessary to deliver projects on time or ahead of schedule. Conservation and Public Affairs Design Services | page 13 There are multiple steps to designing a project. Most importantly, SG Creative approaches all designs with an open mind, listening and designing for the client to meet their needs. Stephanie loves to develop creative ideas and make the client’s desire a reality. To do this, she gathers information, conducts research, brainstorms ideas, develops concepts, presents design approaches, requests feedback and reviews, and works collectively to finalize each deliverable. Creative Development To start a project, it is important to understand the scope of work, intended audience and purpose. This information is gathered at the project “kickoff meeting” that includes: • Target Audience • Goals and Strategy • Type of Final Product (Printed, Digital) ―Product Sizing and/or Template Requirements • Delivery and Use of Final Product (Direct Mail, Hand Delivery, Website, Social Post, etc.) • Branding Expectations (Likes, Dislikes, Items to Use or Avoid) • Content, Imagery and Available Copy • Timeline and Due Date • Budget Considerations Once the kick-off meeting concludes and initial project information is gathered, Stephanie begins the research phase and brainstorms design ideas. This is an information gathering process that informs the design and sets the design direction. Stephanie will collect ideas and concepts that creatively solve the problem and put the project into motion. During the concept development phase of a project, the client is presented with draft layouts for evaluation that are based on research and details gathered during the kickoff meeting. Feedback is requested for the initial concept(s) and upon approval, Stephanie begins building the design. Once the content and design are in place, an electronic copy marked DRAFT is presented to the client. qualifications and work plan Kick-off Meeting Scope of Work and Design Brief brainstorming Research and Design Ideas concepts Concept Development and Approval Design Drafts andEditing Process QA/QC Quality Control and Assurance Activities final document Print-Ready Files, Print Specifications, Final Files file sharing Original Files, Links, Fonts, Graphics The DRAFT document is sent via email or discussed during a video conference call. Stephanie can work with edits provided on hard copies and scanned, inserted into PDF documents, and/or with tracked changes in Microsoft products. These edits are then incorporated into the design and a second draft document is created. This process repeats with new versions of the document marked in the file name (DraftV2, DraftV3 etc.) until the final approved version of the design is achieved. Each time the document is updated, the original file is saved as a new version using the version number in the file name. This practice provides backups in case information in a previous version is ever needed during the design process. Quality control procedures are just as vital to the success of a project as the design itself. It is imperative to ensuring client confidence and high-quality results. Included in SG Creative’s quality control procedures are the following tasks: • Spell Check has been Conducted • Engaging Multiple Document Reviewers/Readers to Identify Areas in Need of Editing • High Resolution Imagery is Used • Document Bleeds are Set Correctly • Text and Shapes Converted to Outlines (as required by print vendor) • Artboards and Layers are Named as Necessary • Linked Files are Embedded • Hole Drill Placement Does Not Interfere with Content/Text • Correct Color Mode (RBG, CMYK) is in Use • Print Specifications Include all Aspects of Final Document Expectations • Mailing Pieces Meet USPS Requirements The last stage of the design process is to finalize the approved project and create the final files. This process includes: • Saving the approved final draft of the design as the final document, with the file name marked as FINAL (i.e. FINALEventBrochure.INDD). ―All linked files and images used in the design will be embedded, with the original files included in the packaged deliverables. ―InDesign files are packaged to include all assets such as links, fonts, original graphics, images, etc. ― Adobe Illustrator and Photoshop files are layered. • Creating a PDF of the final design and a print-ready PDF that includes a bleed and/or created to the print vendor specifications. ―A ¼-inch bleed is typically included unless otherwise specified by the print vendor. ―Clients requesting ADA accessibility will have PDF files that meet accessibility requirements, which are met by running the Acrobat Accessibility check. Any issues are resolved as necessary. page 14 | SG Creative, LLC All design files are stored on a cloud- based storage system called pCloud. Access to file locations are provided to the client. All files are also backed up on Dropbox to create redundancy and avoid loss of data. The best design meets the client’s goals and the audience for whom it was intended. Conservation and Public Affairs Design Services | page 15 • Providing multiple file types of the final design. For example, logo files are sent in AI, EPS, PDF, PNG, and JPG formats so that the client has a variety of files for use immediately or in the future without the need to make an additional request from the designer. • Additional file formats are created for web or social media use and sized appropriately. At the close of large and complex projects, Stephanie requests a review session to evaluate the process and ways to make improvements in the future. A team’s collective input at the project closeout stage provides enhancements for similar projects in the future. Stephanie enjoys improving the design process and enhancing the product, particularly with repeat projects occurring at regular intervals. Printing Vendor Coordination Print adds a tactile experience to the communications message and is essential to a successful final product. Stephanie treats print vendors as a partnership with communication and collaboration as key to the relationship. Printing specifications should be clear and include as many details as possible. Expectations, timelines, budget, and purpose are all important details that cannot be overlooked. Stephanie works with trusted print vendors in Southern California and online resources with proven product delivery to work on her projects. She coordinates with client vendors or makes suggestions for local partners. Clients may choose to communicate with vendors directly. In these cases, Stephanie provides the client with all of the details needed to avoid confusion and make clear expectations for the final project. Client Communications SG Creative encourages open and honest feedback so that the client’s expectations are met, and a successful working relationship is achieved. Stephanie’s desire is for the client to provide their likes and dislikes early and often during the design process. Making sure the client is happy is her greatest desire. She regularly asks questions or pitches ideas. Stephanie often likes to dream big. Seeking client feedback on design ideas is important to not over design the project. She also understands that texting and large email exchanges can be replaced with a simple phone call. It may seem simple, but a quick phone conversation can result in questions being answered quickly or clear up any confusion. Role of Consultant Project Manager SG Creative’s Project Manager, Stephanie Guida, will report directly to the District’s Public Affairs/ Conservation Manager. Stephanie will be responsible for the following: • Adhere to the District’s brand standards. • Manage projects and activities for time, budget and quality control. • Ensure scope and schedule requirements are met. • Design effective communication pieces focused on the intended audience. • Confirm all local, state and federal communication requirements are met. • Perform quality control/assurance tasks are completed on all projects. • Give 100 percent effort on all communication campaigns. Contract Administrative Aspects SG Creative is managed by Stephanie Guida. Required forms, budgeting, invoicing, and similar business tasks are completed by Stephanie. As a small business owner, she does not delegate her responsibilities. She keeps her client list at a manageable size and does not overextend her commitments. Stephanie values focused and personalized attention to her clients. It is important that they feel needs are met beyond expectations and that SG Creative is a reliable consultant. Project Scheduling SG Creative understands the District’s Public Affairs design and activities calendar is contained on the Monday.com work management tool. Projects and events are identified in advance and assigned to staff. Rather than create a separate tool, SG Creative can use Monday.com as deemed necessary by the District. This continuity will keep the same information readily available to all members of the team and consultant at all phases of project development and completion. In addition, project assignments are finalized in order of importance. Individual critical paths are established for larger projects, such as the District’s Fiscal Year Budget document. This structure breaks down the larger project into smaller, manageable pieces with due dates and staff responsibilities for completion. Smaller projects are prioritized according to when final documents are needed in hand. Critical projects such as 218 communications, Consumer Confidence Reports, and the Fiscal Year Budget have strict deadlines. Two of these document’s due dates are specified by state and federal agencies. During the development of these essential communications, obligatory dates are established and timelines work backwards from there to create a full calendar of tasks to meet the deadlines. Tracking and Reporting Processes Stephanie prefers to conduct frequent design meetings with clients to discuss ongoing projects and design calendars. This is an effective method to communicate progress, review edits, discuss due dates, and confirm projects stay on track. Meetings include detailed agendas (created by SG Creative) and due dates of projects. Agendas are organized by current projects, items awaiting approvals, on-hold activities waiting for more information, and upcoming projects. This helps to organize topics by level of importance. Stephanie takes notes throughout the meeting so that no details are overlooked. Discussions focus on immediate needs and project status. Stephanie provides an update on each project and asks questions for additional information as needed to complete the designs. Often, Stephanie visually shares designs during these meetings so the Public Affairs team can provide feedback and visualize how a project is developing. Management of Subconsultants As previously mentioned, no subconsultants will be included in this proposal. page 16 | SG Creative, LLC Not all design trends fit every client or their brand portfolio. Conservation and Public Affairs Design Services | page 17 Project Management Approach SG Creative’s general management philosophy is to design on behalf of the client and not for personal expression. The client’s brand is rooted in each design effort to strengthen their recognition and placement within the community. Focus is not placed on the designer or the design effort, but on the content being communicated. Design critiques are not taken personally. They are seen as enhancements to the project. Collaboration is key and perceived as necessary for the success of each effort. Project file organization is an important step in managing a project. SG Creative organizes all files the same to provide ease in locating and retrieving files. All project folders are organized the same way and contain the following main folders: Protocols for file sharing are typically determined by the client. In the absence of a specified system, SG Creative uses WeTransfer, Dropbox and Google Drive. Each of these services provides a fast and secure platform to share files. Another consideration SG Creative takes into account when managing projects is cost consideration. Stephanie researches cost-effective products when recommending promotional giveaways. She also weighs page sizing when recommending final print sizes to avoid excess waste charges. Paper weights and finishes are also important concerns to avoid the perception of high cost material choices. Technical Experience A sampling of Stephanie’s project portfolio can be viewed online at sgcreativellc.com/portfolio. Several case studies illustrating her experience are included in the following pages. Drafts Documents Graphics Images Website Print Files Final Files At the close of a project all final files are prepared and shared with the client. This includes all original design files, final files, print-ready files, links, fonts, and graphics used in the design. SG Creative does not, and will not provide uneditable files to the client. Stephanie believes all work ultimately belongs to the client and they should have access to all original design files for their use as they see fit. Project Case Study: Sterling Natural Resource Center The Sterling Natural Resource Center (SNRC) is a 20-acre state-of-the-art facility. Capable of creating millions of gallons of recycled water per day, the SNRC will create a sustainable water supply for the region and enhance the quality of life for residents by providing new opportunities in the form of education and training, community space, and neighborhood improvements. Included in the SNRC new facility and outreach campaign were the following materials: At a Glance... The Need: The SNRC helps East Valley Water District meet the needs of their growing community by replenishing the groundwater aquifer with recycled water. The SNRC was built to serve the community for more than 100 years and provide a sustainable new water supply for the region. The Challenge: Creating a new local source of water requires educating the community about the benefits of recycled water using an advanced wastewater treatment process. Stephanie has been involved in this project from its inception. Public affairs activities required extensive outreach and educational events and materials. Creating clear and informed messaging was required in all phases of the project. Success: East Valley Water District opened the SNRC in 2022. The District succeeded in bringing the project to fruition and developing a more engaged community that supports the SNRC’s mission. The new facility features gardens, and education and event spaces that provide additional resources for the community. The District has also successfully changed the skyline in Highland with improvements to the surrounding neighborhood. page 18 | SG Creative, LLC • Coloring Page • EventBrite • Event Invite(s) • Handouts • Infographics • Interior Artwork • Maps • Newsletters • Outdoor Artwork • PowerPoint • Presentation Folder • Program • Promotional Giveaways • Signage • Tshirts • Visitor’s Guide RIBBON CUTTING CELEBRATION You’ Invite est. 2022STERLING N AT U R A L R E S O U R C E CENTER RSVP: EASTVALLEY.ORG/SNRCRIBBONCUTTING Sixth Street Fifth Street D e l R o s a Event The Sterling Natural Resource Center (SNRC) is a 20-acre state-of-the-art facility located in Highland, California. Capable of creating 6 million gallons per day of replenished water, the SNRC has created a sustainable new water supply for the region and will enhance the quality of life for residents by providing new opportunities in the form of education and training, community space, and neighborhood improvements. FACILITY TOURS SPECIAL ACTIVITIES RAFFLES & GIVEAWAYS FOOD PHOTO BOOTH LIVE MUSIC Joi U fo Fu-Fille Evenin! WATER RECYCLING 101 STERLING NATURAL RESOURCE CENTER Treatment Process The state-of-the-art technology utilized at the Sterling Natural Resource Center (SNRC) can recycle up to 8 million gallons of wastewater per day before recharging it in the local Bunker Hill Groundwater Basin. Recycled water will spend at least 12 months in the groundwater basin before being pumped and treated for community use. WASTEWATERENTERS THE SNRC GroundwaterRecharge Basin 3 4 6 8 RECYCLEDWATER PUMPSTATION Ultraviolet Disinfection Neutralizes Any Remaining Microorganisms Recycled Water Travels Through a DedicatedSystem PipelineScreens and Chambers Remove Inorganic Waste, Sand, and Grit HEADWORKS FACILITY AERATIONBASINS Biological Process Used to Break Down Nitrogen and Organics 7 Membrane Bioreactors (MBRs) Filter Water Using Ultrafiltration Membranes MBR FACILITY 5 The SNRC uses Membrane BioReactors (MBR), which is a process that combines filtration with biological treatment to reduce the amount of space needed to operate the facility. UV DISINFECTION INFLUENTPUMP STATION Wastewater is Pumped Into the Facility 2 1 SUSTAINABLE WATER SUPPLY Water recycled at the SNRC will undergo a multi-step treatment process using advanced technology before being recharged into the local groundwater. This treatment process will remove nitrogen, organics, and neutralize any harmful microorganisms. Conservation and Public Affairs Design Services | page 19 Project Case Study: Sustainable Water Infrastructure Project Ribbon Cutting The City of Santa Monica celebrated its Sustainable Water Infrastructure Project (SWIP) with a ribbon cutting ceremony. SWIP is the first of its kind storm water harvesting and water recycling facility in California. It is uniquely located beneath the Civic Center parking lot and provides a new, sustainable, and drought resilient water supply for the City. Included in the SWIP ribbon cutting event were the following materials: At a Glance... The Need: The City of Santa Monica Water Resources Division desired to celebrate the opening of their SWIP project to inform the public of its benefits to the community. SWIP has the ability to divert over 40 million gallons of stormwater and urban runoff away from the Santa Monica Bay each year. The City’s goal is to protect the bay, improve beach water quality, and reduce beach closures. The Challenge: The Water Resources Division does not have dedicated public affairs staff to lead their projects and must share resources with other City departments. As a result, they required a dedicated advisor to lead them through the ribbon cutting event process. SG Creative planned the event from a different time zone and while physically disabled, making attendance at the event impossible. Stephanie relied on her detail-oriented project management style to develop comprehensive instructions, map layouts, itemized lists, and specific directions for on-the-ground City staff. Success: The event was well attended and featured several City elected officials as speakers as well as representatives from the Metropolitan Water District, Los Angeles Regional Water Quality Control Board, and Los Angeles County Department of Public Works. The event was televised and livestreamed on City TV. Attendees received guided tours and specialty promotional giveaways. Recently, educational murals designed by SG Creative were installed on outdoor walls leading to the facility’s entry points (elevator and stairways) from the Civic Center Parking lot. This artwork will play an important role in future facility tours, particularly for students. • Commemorative Plaque • Display Boards • EventBrite • Event Planning • Fact Sheet • Guided Tour Ticket • Interior Artwork • Invitation • Outdoor Murals Local. Sustainable. Drought Resilient. What Lives Beneath At the surface, the Civic Center Parking Lot is restored to serve the surrounding community. The first subsurface level of the SWIP AWTF houses the headwork screens, odor control facility, bulk chemical storage, Membrane Bioreactor, cartridge filters, RO system, UV AOP system, control room, and electrical room. The SWIP AWTF's treatment process basins are located on subsurface level 2, including the biological basins, chlorine disinfection tank, and waste return and evacuation sump. Scan QR Codefor More Information Ground Level Subsurface Operating Floor (Level One) Subsurface Operating Floor (Level Two) 0 FT. -20 FT. -45 FT. A Solution to Reducing the City’s Reliance on Imported Water 1 2 • Order of Events + Schedule • Project Logo • Program • Promotional Giveaways • Script + Speaker Order • Signage • Specialty Cookie Design • Social Media • Thank You Card • Vendor Coordination (Event Rentals) page 20 | SG Creative, LLC Project Case Study: Trust the Tap Logo Design and Public Service Campaign SG Creative serves Valley County Water District (VCWD) as their graphics design consultant. Together in January 2020, they launched the Trust the Tap Public Service Campaign that focuses on changing customer perceptions in their tap water supply (versus bottled water). Included in the campaign were the following materials: At a Glance... The Need: VCWD wanted to develop a sense of dependability and reliability in the customer mindset and strengthen trust and confidence in their public water supplier. The Challenge: Mass media and marketing campaigns for bottled water or water purification systems has altered the public view of their local public water supplies. Success: The Trust the Tap campaign, artwork and application has developed a higher level of credibility within the industry as evidenced by peers emulating the same messaging. Staff members are fully engaged in the program, and most importantly, customers are encouraged, stating they “have confidence in their tap water”. Recognition: In 2020, the Public Relations Society of America Los Angeles Chapter (PRSA-LA) recognized SG Creative with an award for logo/identity design for the Trust the Tap Logo. In October 2021, PRSA-LA selected SG Creative for an Award of Excellence for the Trust the Tap Public Service Campaign. Stephanie also led the effort (without the use of legal counsel) to apply and submit an application for trademark of the Trust the Tap logo. The U.S. Patent and Trademark Office approved the application on April 27, 2021 under the registration number 6,332,240. • Advertisements • Annual Report • Bill Inserts • Coloring Books • Direct Mail Pieces • Fact Sheets • Presentations • Promotional Giveaways • Social Media Posts • Staff T-shirts • TV Monitor Content • Vehicle Wraps • Signage Installations • Website Content SAFE MAKING WATER As water service providers, Valley County Water District understands the need to have safe drinking water readily available. Its our mission to exceed water quality standards through testing, monitoring and treatment of our groundwater supply and delivering it to our customers at a resonable cost. Tap water is vital to the health and safety of our community. BUILDING TRUST AND CONFIDENCE Open and honest communication is part of the District’s commitment to keeping our customers informed. We do this by using third-party laboratories for testing analysis, regular reporting to the USEPA and SWRCB, and providing the community with information about the quality of your drinking water in the yearly Consumer Confidence Report. The District welcomes the public to attend monthly Board meetings and invites the community to regular water education events. @vcwdwater WATER SAFETY IS OUR TOP PRIORITY The District regularly tests your drinking water using the U.S. Environmental Protection Agency (USEPA) and California State Water Resources Control Board (SWRCB), Division of Drinking Water–approved methods. Our staff monitors the District’s water supply 24 hours a day and uses state-of-the-art treatment processes to remove potential contaminants. AND AFFORDABLE Necessary for Overall Hygiene and Health CHANGING PERCEPTIONS Major brands of bottled water are actually sourced from tap water supplies and sold at an average retail cost of $1.29 per bottle. The same amount of water provided by VCWD costs less than one cent and is available from the convenience of home. Did you know? Tap water is held to higher water quality standards than bottled water and it takes three times the amount of water to produce one bottle of water. For More Information Contact the District at (626) 338-7301, Visit our Website at www.vcwd.org and Follow Us: Para preguntas e información sobre la calidad del agua, llame al Distrito al (626) 338-7301. Tap water gives your produce a fresh rinse and safely cleans fruits and vegetables for all your flavorful meals. Tap water provides an unlimited source of clean water for washing away your daily activities. Conservation and Public Affairs Design Services | page 21 Project Case Study: Weathering the Drought Conservation Campaign To address impacts of the drought on local water supplies and connect with the community on this vital topic, VCWD developed a conservation campaign — Weathering the Drought. Communications included simple, consistent and frequent messaging to educate the community. Information was concise, educational and easy to understand. Visual graphics are bright, relatable and eye-catching. Included in the campaign were the following materials: At a Glance... The Need: With data, research and state mandates in hand, VCWD set out to create a public outreach program with goals focused on communicating the importance of saving water, educating the community on ways to be water efficient, sharing state conservation restrictions, and engaging customers to change water use behaviors. The Challenge: In the past, drought awareness has emerged slowly in the public perception with the absence of rain and reduced imported water supplies. Once it intensifies and the public can no longer ignore dry conditions, water use behaviors change but only until drought conditions improve; then it is business as usual. The objective is to change this pattern. Success: In order to reach as many members of the community as possible, VCWD applied for grant funding and was awarded $30,000 in late March 2022. The success of the program was measured against the ability to meet the grant’s compliance requirements, implementation in only two months, and changes in customer water use behavior. Participation increased in rebates/water conservation incentives, and social media engagement. Most importantly, VCWD experienced a reduction in water use between 15-20 percent. Recognition: In 2022, PRSA-LA awarded SG Creative with a Prism award for the campaign. • Advertisements • Billboards • Bill inserts • Bus Stops • Children’s Activity Book • Direct Mail Postcards • Door Tags • Flyers • Posters • Promotional Giveaways • Signage Installations • Social Media Posts • Customer Lobby Visuals • Website Content • Yard Signs • Service Truck Tailgates sweater weather may have to wait Even though warmer than average temperatures are expected to continue through the fall months, now is a great time to adjust your sprinkler timer in preparation for the pending cooler seasons. F water leaks are common household wasters Valley County Water District is now in a Stage Two Water Supply Emergency. Household leaks can waste up to 1,000 gallons of water/month. Fix leaks within 72 hours. F VALLEY COUNTY WATER DISTRICT 1/4 of an inch of rain = Light Rain for 2-3 Hours or Moderate Rain for 30-60 Minutes or Heavy Rain for 15 Minutes With Many Puddles that Don’t Easily Disappear VALLEY COUNTY WATER DISTRICT CONSERVING WATER IS EASIERTHAN CONTROLLING THE WEATHER. Valley County Water District is now in a Stage Two Water Supply Emergency. Control water use at home by adjusting sprinklers to watering two days/week before 9am and after 5pm. ON OFF Water is a precious and limited resource. With severe dry conditions existing in most of the State, we are now in a Stage Two Water Supply Emergency. This means changing your outdoor watering to 2 days/week and fi xing water leaks within 72 hours. Details for your new watering schedule are shown below. WEATHER FORECASTS ARE CALLING FOR DROUGHT CONDITIONS F MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY EVEN ADDRESSESOK TO WATER ADDRESS ENDS IN0, 2, 4, 6, 8 ADDRESS ENDS IN1, 3, 5, 7, 9 CHECK FOR LEAKS CHECK FOR LEAKS CHECK FOR LEAKSADDRESS ENDS IN0, 2, 4, 6, 8 ADDRESS ENDS IN1, 3, 5, 7, 9 ODD ADDRESSESOK TO WATER NO WATERINGON WEDNESDAYS EVEN ADDRESSESOK TO WATER ODD ADDRESSESOK TO WATER NO WATERINGON SATURDAYS NO WATERINGON SUNDAYS Using Water Efficiently The District has established permanent water conservation guidelines to prevent waste and maximize the effi cient use of available water supplies. These permanent changes include the following: No wateringBetween 9am-5pm Wait 48 Hours AfterRainfall to Water Don’t Let Water RunoInto the Street or Sidewalk Avoid Washing DownDriveways & Sidewalks Use Hoses with Shut-oNozzles to Wash Cars Decorative Water Fountains Must UseRe-circulating Systems Don’t Choose Daily Laundry Service at Hotels Restaurants Can ServeWater Upon Request Repair Indoor & OutdoorWater Leaks in 72 Hours Now in eff ect with Stage Two Water Supply Emergency Scan Code for Drought Information, Current Water Use Restrictions, Rebates + Conservation Tips or visit vcwd.org/conservation @vcwdwater page 22 | SG Creative, LLC This page left blank intentionally References RE F E R E N C E S Conservation and Public Affairs Design Services | page 23 Stephanie’s experience is directly relevant to the graphic design and communication support services you seek from a consultant. She has a 23-year track record of delivering successful projects and collaborating to create informative stories that convey a clear message. Each of the following four references can attest to the quality of work she provides. SG Creative has received several awards of recognition for the projects Stephanie has created in collaboration with her clients. References “Stephanie has inspiring creativity, business acumen and the ability to listen to the needs of her customers/clients resulting in compelling communications that hit the mark.” - Nicole Schramm, Senior Director Sales and Client Services Jose Martinez General Manager Valley County Water District 5121 Lante Street Baldwin Park, California 91706 (626) 338-7301 jmartinez@vcwd.org Sunny Wang, PE Water Resources Manager City of Santa Monica Public Works Department – Water Resources Division 2500 Michigan Avenue, Building 1 Santa Monica, California 90404 (310) 458-8230 sunny.wang@santamonica.gov Stephanie Moreno Public Outreach Coordinator San Gabriel Basin Water Quality Authority 1720 W. Cameron Avenue, Suite 100 West Covina, California 91790 (909) 238-0737 stephanie@wqa.com Mando De Jesus Management Aide City of Glendora Water Division 1051 E. Sierra Madre Avenue Glendora, California 91741 (626) 852-4838 adejesus@cityofglendora.org This page left blank intentionally page 24 | SG Creative, LLC COST CO S T Conservation and Public Affairs Design Services | page 25 SG Creative’s billing rate is fully burdened to include all costs and profit. The billing rate includes a 5 percent escalation every two years of the contract period. The required rate forms for all five years of potential contract term are included in the following pages. SG Creative does not have any non-labor direct costs. All expenses are included in the fully burdened rate. In addition, SG Creative maintains the required insurance coverage for worker’s compensation, general liability, automobile liability, professional liability, and property coverage as required in the District’s standard service agreement. If selected for this contract, SG Creative accepts the terms of the service agreement and will provide evidence of insurance coverage at the time of signing. cost SG Creative considers cost factors and resource management when determining final product delivery recommendations. page 26 | SG Creative, LLC Page 25 East Valley Water District Request for Proposal ATTACHMENT B – COST PROPOSAL Time and Material/Fully Burdened Labor Rates Include a complete hourly labor rate for all CONSULTANT staff or subcontractor(s) staff identified and listed below. Auditable hourly rates for each named individual CONSULTANT or subcontractor(s) are to be fully burdened to include all costs and profit. Services performed under the Scope of Services on a time and materials basis will be priced at the identified hourly rates subject to an approved purchase order. These rates will be used to establish the maximum not-to-exceed amount of each purchase order issued under this Contract. Fill in forms for all 5 years of POTENTIAL contract term. DETAILED DESCRIPTION OF COST ELEMENTS – FY 2023-24 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. SG Creative, LLC Stephanie Guida Project Manager & Graphic Designer $110.00 Page 26 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2023-24 - PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate SG Creative, LLC N/A Conservation and Public Affairs Design Services | page 27 page 28 | SG Creative, LLC Page 27 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2024-25 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Stephanie Guida Project Manager & Graphic Designer $115.00 SG Creative, LLC Page 28 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2024-25- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate SG Creative, LLC N/A Conservation and Public Affairs Design Services | page 29 page 30 | SG Creative, LLC Page 29 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2025-26 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Stephanie Guida Project Manager & Graphic Designer $115.00 SG Creative, LLC Page 30 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2025-26- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate SG Creative, LLC N/A Conservation and Public Affairs Design Services | page 31 page 32 | SG Creative, LLC Page 31 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2026-27 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* * Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Stephanie Guida Project Manager & Graphic Designer $120.00 SG Creative, LLC Page 32 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2026-27- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate SG Creative, LLC N/A Conservation and Public Affairs Design Services | page 33 page 34 | SG Creative, LLC Page 33 East Valley Water District Request for Proposal DETAILED DESCRIPTION OF COST ELEMENTS – FY 2027-28 Name of Proposer: _________________________ Direct Labor* (NAME, TITLE, FUNCTION) Rate Per Hour Overhead Profit Fully Burdened Hourly Rate* *Subtotal Rate + Overhead + Profit Direct Costs: Please provide a list of other non-labor direct costs on page 2. Stephanie Guida Project Manager & Graphic Designer $120.00 SG Creative, LLC Page 34 East Valley Water District Request for Proposal Non-Labor Direct Costs DETAILED DESCRIPTION OF COST ELEMENTS – FY 2027-28- PAGE 2 Name of Proposer: _________________________ Item Number Item Description Cost Estimate SG Creative, LLC N/A Conservation and Public Affairs Design Services | page 35 page 36 | SG Creative, LLC This page left blank intentionally sgcreativellc.com 3605 Copper Court, High Point, NC 27265 (909) 754-6672 stephanie@sgcreativellc.com