HomeMy WebLinkAboutAgenda Packet - Legislative & Public Outreach Committee - 06/08/2023LEGISLATIVE & PUBLIC OUTREACH COMMITTEE
JUNE 8, 2023
East Valley Water District was formed in 1954 and provides water and wastewater services to
103,000 residents within the cities of San Bernardino and Highland, and portions of San
Bernardino County.
EVWD operates under the direction of a 5member elected Board.
COMMITTEE MEMBERS
James Morales Jr.
Governing Board Member
Phillip Goodrich
Governing Board Member
Legislative & Public Outreach Committee Meeting
June 08, 2023 1:00 PM
31111 Greenspot Road, Highland, CA 92346
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
APPROVAL OF CONSENT CALENDAR
All matters listed under the Consent Calendar are considered by the Board of Directors to be
routine and will be enacted in one motion. There will be no discussion of these items prior to
the time the board considers the motion unless members of the board, the administrative staff,
or the public request specific items to be discussed and/or removed from the Consent
Calendar.
1.Approval of the April 13, 2023 Committee meeting minutes
INFORMATIONAL ITEMS
2.Legislative Update
3.Conservation Update
4.Outreach Update
5.Consumer Confidence Report
DISCUSSION ITEMS
6.Consider Approval of Contract with Web Advanced for Website Redesign Services
REPORTS
7.Public Affairs/Conservation Activities
ADJOURN
LEGISLATIVE & PUBLIC OUTREACH COMMITTEEJUNE 8, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERS
James Morales Jr.
Governing Board Member
Phillip Goodrich
Governing Board Member
Legislative & Public Outreach Committee Meeting
June 08, 2023 1:00 PM
31111 Greenspot Road, Highland, CA 92346
www.eastvalley.org
PLEASE NOTE:
Materials related to an item on this agenda submitted to the Board after distribution of the
agenda packet are available for public inspection in the District’s office located at 31111
Greenspot Rd., Highland, during normal business hours. Also, such documents are available
on the District’s website at eastvalley.org and are subject to staff’s ability to post the
documents before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
APPROVAL OF CONSENT CALENDAR
All matters listed under the Consent Calendar are considered by the Board of Directors to be
routine and will be enacted in one motion. There will be no discussion of these items prior to
the time the board considers the motion unless members of the board, the administrative staff,
or the public request specific items to be discussed and/or removed from the Consent
Calendar.
1.Approval of the April 13, 2023 Committee meeting minutes
INFORMATIONAL ITEMS
2.Legislative Update
3.Conservation Update
4.Outreach Update
5.Consumer Confidence Report
DISCUSSION ITEMS
6.Consider Approval of Contract with Web Advanced for Website Redesign Services
REPORTS
7.Public Affairs/Conservation Activities
ADJOURN
LEGISLATIVE & PUBLIC OUTREACH COMMITTEEJUNE 8, 2023East Valley Water District was formed in 1954 and provides water and wastewater services to103,000 residents within the cities of San Bernardino and Highland, and portions of SanBernardino County.EVWD operates under the direction of a 5member elected Board.COMMITTEE MEMBERSJames Morales Jr.Governing Board Member Phillip GoodrichGoverning Board MemberLegislative & Public Outreach Committee MeetingJune 08, 2023 1:00 PM31111 Greenspot Road, Highland, CA 92346www.eastvalley.orgPLEASE NOTE:Materials related to an item on this agenda submitted to the Board after distribution of theagenda packet are available for public inspection in the District’s office located at 31111Greenspot Rd., Highland, during normal business hours. Also, such documents are availableon the District’s website at eastvalley.org and are subject to staff’s ability to post thedocuments before the meeting.
Pursuant to Government Code Section 54954.2(a), any request for a disabilityrelated
modification or accommodation, including auxiliary aids or services, that is sought in order
to participate in the above agendized public meeting should be directed to the District Clerk
at (909) 8854900 at least 72 hours prior to said meeting.
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL OF BOARD MEMBERS
PUBLIC COMMENTS
Any person wishing to speak to the Board of Directors is asked to complete a Speaker Card
and submit it to the District Clerk prior to the start of the meeting. Each speaker is limited to
three (3) minutes, unless waived by the Chairman of the Board. Under the State of California
Brown Act, the Board of Directors is prohibited from discussing or taking action on any item
not listed on the posted agenda. The matter will automatically be referred to staff for an
appropriate response or action and may appear on the agenda at a future meeting.
APPROVAL OF CONSENT CALENDAR
All matters listed under the Consent Calendar are considered by the Board of Directors to be
routine and will be enacted in one motion. There will be no discussion of these items prior to
the time the board considers the motion unless members of the board, the administrative staff,
or the public request specific items to be discussed and/or removed from the Consent
Calendar.
1.Approval of the April 13, 2023 Committee meeting minutes
INFORMATIONAL ITEMS
2.Legislative Update
3.Conservation Update
4.Outreach Update
5.Consumer Confidence Report
DISCUSSION ITEMS
6.Consider Approval of Contract with Web Advanced for Website Redesign Services
REPORTS
7.Public Affairs/Conservation Activities
ADJOURN
Agenda Item
#1
June 8, 20231
Meeting Date: June 8, 2023
Agenda Item #1
Consent Item
Regular Meeting
TO: Committee Members
FROM: Public Affairs/Conservation Manager
SUBJECT: Approval of the April 13, 2023 Committee meeting minutes
RECOMMENDATION
That the Legislative & Public Outreach Committee approve the April 13, 2023 meeting
minutes.
AGENCY GOALS AND OBJECTIVES
II - Maintain a Commitment To Sustainability, Transparency, and Accountability
A. Practice Transparent and Accountable Fiscal Management
B. Utilize Effective Communication Methods
FISCAL IMPACT
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
________________
William Ringland
Conservation/Public Affairs Manager
ATTACHMENTS
April 13, 2023 Committee meeting minutes
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Subject to approval
EAST VALLEY WATER DISTRICT April 13, 2023
LEGISLATIVE & PUBLIC OUTREACH COMMITTEE
MINUTES
Kelly Malloy, Director of Strategic Services, called the meeting to order at 1:00 pm and
Director Goodrich led the flag salute.
PRESENT: Directors: Goodrich, Morales. Jr.
ABSENT: None
STAFF: Kelly Malloy, Director of Strategic Services; William Ringland, Public
Affairs/Conservation Manager; Cecilia Contreras, Public Affairs
Coordinator; Janett Robledo, Conservation Coordinator
GUEST(s): Members of the public
PUBLIC COMMENTS
The Public Affairs Coordinator declared the public participation section of the meeting
open at 1:01 pm.
There being no written or verbal comments, the public participation section was closed.
APPROVAL OF THE FEBRUARY 9, 2023 COMMITTEE MEETING MINUTES
M/S/C (Goodrich-Morales) that the February 9, 2023 Committee meeting minutes
be approved as submitted.
2023 INLAND SOLAR CHALLENGE
The Conservation Coordinator provided an overview of the Inland Solar Challenge
program; that this is the eleventh year of this event and the first year a school from the
District’s service area is participating. The program is a school year long event that
includes building a 16 foot battery and solar powered boat, drafting technical reports,
water conservation education, team building opportunities, and a final event to show off
the work completed. She stated how each school creates a Public Service
Announcement (PSA) on a topic related to water conservation and students would need
to reach out to their local water agency to receive information. She invited the Board
members to attend the upcoming event to watch students race their boats and present
the PSA’s.
Information only.
CONSERVATION AND DROUGHT UPDATE
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The Conservation Coordinator provided an update regarding the current drought status;
that the Governor eased drought restrictions in March; that the District will be setting a
public hearing to lower the water conservation emergency from Stage 2 to Stage 1.
Staff continues to promote the indoor and outdoor rebate programs including the new
rebate for parkway turf replacement for select residents and the Weather Based
Irrigation Controller (WBIC) direct install program, which retrofits high efficiency
nozzles.
She stated that staff continues to engage the community regarding conservation with
one event that included setting up a booth at Indian Springs High School during lunch
to talk with students. The team is preparing for a Community Earth Day Festival, which
includes information booths from local partners, family fun activities, and workshops.
Information only.
OUTREACH UPDATE
The Public Affairs/Conservation Manager provided an update on the District’s outreach
program including the Plant 134 GAC Ribbon Cutting, upcoming Community Facilities
Tour on April 27, the AMI Smart Meter Portal Campaign, development of the annual
budget document, ongoing social media campaigns, and the annual Consumer
Confidence Report. Staff is working towards new strategic ways to engage the
community, which will include a website redesign and a community engagement
survey.
Information only.
LEGISLATIVE UPDATE
The Public Affairs/Conservation Manager provided an update on the legislative activity
this session; and that staff, along with the District’s legislative lobbyist, continues to
monitor multiple bills including but not limited to AB 676, AB 1594, SB 57, SB 389, AB
460, and AB 1637, amendments to current legislation, and watching bills over the next
upcoming quarter.
Director Morales and Director Goodrich provided comments regarding the bills that were
presented and the District’s involvement.
Information only.
The committee took a break at 2:29pm.
The Committee reconvened at 2:30pm.
CONSIDER INCORPORATION OF UTILITY SUCCESS INDICATORS
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The Director of Strategic Services presented the Utility Success Indicators and stated
that this will highlight the overall health and performance of the agency, evaluate
priorities in the Five-Year Work Plan, be presented semi-annually, and moving forward
will include established targets and goals. The Utility Success Indicators provide data
on Finance, Operations, Conservation, Information Technology, and engagement with
the community.
The Directors asked several questions and staff provided responses accordingly.
Director Goodrich and Morales recommended that the Utility Success Indicators be
presented to the Board of Directors for approval.
PUBLIC AFFAIRS/CONSERVATION ACTIVITIES
The Director of Strategic Services stated that there were no additional activities to
report at this time but that she wanted to thank the Directors for her time at the District
and said her goodbyes as this was her last Committee meeting.
The Directors thanked Ms. Malloy for all her hard work and dedication to the District.
Information only.
ADJOURN
The meeting was adjourned at 3:17pm.
______________________________ ______________________________
Phillip R. Goodrich James Morales, Jr.
Director Director
Legislative and Public Outreach Committee
Legislative Update
June 8, 2023
2
LEGISLATIVE LANDSCAPE
•Monitoring 90 pieces of legislation
•Taking positions adopted by Board of
Directors through:
•2023-24 Legislative Platform
EVWD
Water Rights
Water
Affordability
Supply &
Storage
Environmental
Standards
Legislative and regulatory impacts on
East Valley Water District
3
CAPITOL ACTIVITIES
•Legislature’s evolving influences:
•Budget planning
•Regulatory involvement
•Coalition Engagements
•CMUA
•ACWA
•WateReuse
4
TRACKING AND MONITORING
Bill District Position
AB 460: State Water Resources Control Board – Interim Relief Oppose
AB 676: Water Use Policy and Usage Priority Oppose
AB: 1072: Water Conservation and Efficiency: Low-income Residential Customers Watch
AB 1337: State Water Resources Control Board: Water Shortage Enforcement Oppose
AB 1594: Medium and Heavy-Duty EV Vehicles Favor
5
TRACKING AND MONITORING
Bill District Position
SB 57: Utilities – Disconnection of Residential Services Watch
SB 389: State Water Resources Control Board – Determination of Water Rights Oppose
6
LOOKING AHEAD
•Budget bill must be passed by
midnight June 15 (initial
budget)
•Anticipated Assembly
leadership shift June 30
•July 14 - Last day for
2nd house policy committees
to pass bills
•Summer recess July 14 to
August 14
DISCUSSION
Legislative and Public Outreach
Conservation Update
June 8, 2023
WATERING GUIDELINES
•District implemented Stage 1 of the Water
Shortage Contingency Plan
•Permanent conservation measures in
place:
•Watering times between the hours of
6:00pm – 6:00am
•No excessive water waste
•No washing down of hard surfaces
•Ban watering ornamental grass on
commercial properties set to expire in June
2023
•State Water Resource Control Board
looking to extend the ban
PARKWAY TRANSFORMATION PILOT PROGRAM
•20 residential homes will have parkways transformed to water efficient landscapes
•Relandscaped areas will include decomposed granite, low water using plants,
boulders, and steppingstones
•Drip irrigation installed for maximum watering efficiency
•Over 8,900 sq. ft. of turf will be removed
•Potential water savings of over 64,000 gallons per year
PARKWAY TURF REPLACEMENT
EARTH DAY FESTIVAL RECAP
•Over 400 community members joined us
for the family friendly event
•Hosted English and Spanish conservation
workshops
•Community partners joined event and
setup informational booths
•Kid activities included planting a succulent,
bounce house, and games
EARTH DAY FESTIVAL RECAP CONT.
PROJECT WET
•Project WET (Water Education Today)
supports water education outreach efforts
by providing training material for
educators
•District hosted a facilitator training
workshop through Project WET
•Includes interactive lessons and activities
to highlight the importance of water
•Staff completed the training are now
certified facilitators of the Project WET
program
DISCUSSION
Legislative and Public Outreach Committee
OUTREACH UPDATE
June 8, 2023
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•Three-day event took place May 19-21
•135 students participated
•Nine students from Indian Springs High
School
•Indian Springs placed third in slalom
INLAND SOLAR CHALLENGE
3
BUDGET DOCUMENT
•Developing 2023-24 Operating Budget to
highlight District activities
•Including key sections:
•Transmittal Letter
•Industry Benchmarks
•Program Summaries
•Fund Balances
•Capital Improvement Projects
•Etc.
•Will be presented to the Board of
Directors on June 28, 2023
DRAFT
4
COMMUNITY ENGAGEMENT
•Ways to Pay Campaign
•Focused to engage ratepayers on
convenient ways to pay utility bill
•Includes information on CCR and Smart
Meter Portal
•Campaign to go live in June and include:
•Bill Insert
•Social Media Posts
•Email Notification
•Website Banner
5
COMMUNITY EVENTS
•Community pop-up events to showcase
District activities
•Enhance community relationships and
build trust through conversations
•Scheduled year-round at retail locations
across the service area
•Local grocery stores and retailers
•Lowes booth planned June 24
6
DIGITAL ENGAGEMENT
•Facebook followers grew by 33% over the
past quarter to over 1,200 fans
•Website averages 2,600 visitors with
4,400 pageviews per day
•48.82% accessing the site via smartphone
•36.8% via Apple product
•Instagram averages 1.3 new organic
followers per day
7
DISTRICT FACILITIES TOUR
•34 ratepayers participated in the
Spring tour
•Tour locations included:
•Headquarters
•North Fork Intake Box
•Plant 39
•Plant 134
•Sterling Natural Resource Center
•Two tours are planned this upcoming
fiscal year in Fall and Spring
8
SNRC GARDEN: INFORMATIONAL SIGNAGE
DISCUSSION
Agenda Item
#5
June 8, 20231
Meeting Date: June 8, 2023
Agenda Item #5
Informational Item
Regular Meeting
TO: Committee Members
FROM: Public Affairs/Conservation Manager
SUBJECT: Consumer Confidence Report
RECOMMENDATION
This agenda item is for informational purposes only, no action is required.
BACKGROUND / ANALYSIS
East Valley Water District has developed a Consumer Confidence Report (CCR) to
provide customers with essential information regarding the quality of the District's
drinking water. In accordance with the directives from the U.S. Environmental
Protection Agency, every community water supplier is mandated to provide a CCR to
customers. The EPA also directs the California State Water Resources Control Board to
establish reporting requirements for the CCR and monitor the District’s water quality
reporting.
District staff developed the 2023 CCR, which offers comprehensive details about the
water sampling data collected during the 2022 calendar year. A total of 3,500 water
samples were collected in 2022, and no water quality violations were reported. The CCR
also includes background information about the District's source water, factors that may
contribute to possible contaminants, and details about contamination substances. In
addition to the required information by the State Board, the District provides customers
with information about water conservation efforts, highlights of the Capital
Improvement Program (CIP), and guidelines for proper disposal of items that should
not be flushed or dumped.
Staff have finalized the District’s CCR and are preparing to mail out the complete copy
by June 30, 2023.
AGENCY GOALS AND OBJECTIVES
II - Maintain a Commitment To Sustainability, Transparency, and Accountability
B. Utilize Effective Communication Methods
D. Provide Quality Information to Encourage Community Engagement
Agenda Item
#5
June 8, 20232
Meeting Date: June 8, 2023
Agenda Item #5
Informational Item
FISCAL IMPACT
There is no fiscal impact associated with this agenda item.
Respectfully submitted:
________________
William Ringland
Public Affairs/Conservation Manager
ATTACHMENTS
Presentation
CCR Document
Legislative and Public Outreach Committee
CONSUMER CONFIDENCE
REPORT
June 8, 2023
2
CONSUMER CONFIDENCE REPORT
•Developed in partnership with
Water Quality
•Mailed to every ratepayer and
doorstep within District service area
•Available online after June 30, 2023
3
SOURCE WATER BACKGROUND
4
WATER QUALITY INFORMATION
5
CONSERVATION & F.O.G. CHALLENGE
DISCUSSION
Providing the Community with Information About the Quality of Your Drinking Water
@eastvalleywater
This report is a summary of the quality of the water that East Valley Water District provided to its customers in 2022. Included are
details about where the water comes from, quality information, and how it compares to State and Federal standards.
Consumer Confidence Report
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Michael Moore
General Manager/CEO
Kerrie Bryan
Director of Administrative Services
Justine Hendricksen
District Clerk
Patrick Milroy
Operations Manager
Jeff Noelte
Director of Engineering & Operations
Brian Tompkins
Chief Financial Officer
Rocky Welborn
Water Reclamation Manager
DISTRICT MANAGEMENT
Phillip R. Goodrich
Chairman of the Board
James Morales, Jr.
Vice Chairman of the Board
Chris Carrillo
Governing Board Member
Ronald L. Coats
Governing Board Member
David E. Smith
Governing Board Member
BOARD OF DIRECTORS
East Valley Water District takes an active approach
providing safe and reliable drinking water and
maintaining infrastructure throughout the service area.
Over this past year, the District has taken 3,500 water
samples with the water quality exceeding all drinking
water standards. We upgraded our surface water
treatment plant, replaced aging pipelines, conducted
rehabilitation work on several facilities, and responded
to multiple water leaks within minutes of being reported.
East Valley Water District has advanced several projects
that will provide an investment in the region’s
sustainable future. The District has made significant
progress on the Sterling Natural Resource Center
(SRNC), which will soon recycle up to 8 million gallons
per day; the Regional Recycled Water Pipeline along
Greenspot Road; and connecting Weaver Basins.
Together these facilities will recycle and recharge
millions of gallons of water per day to ensure the health
of the Bunker Hill Groundwater Basin.
Producing over 16 million gallons of water per day to
meet the needs of customers like you, the District
collects thousands of samples to monitor the water
quality. In the following pages you will find important
information about the safety of your drinking water. On
behalf of the East Valley Water District family, I would like
to thank you for the opportunity to serve our community.
If you have any questions about your water quality,
please give us at call at (909) 806-4222 or email
waterquality@eastvalley.org.
Michael Moore
General Manager/CEO
Dear Neighbor,IN THIS ISSUE
2023 CONSUMER CONFIDENCE REPORT
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SNRC
page 3page 2
12 Conserve to Preserve
Continue Using Water Wisely
14 Project Updates
The Latest in System Maintenance
15 Flush, Dump, or Dispose Challenge
Test Your Knowledge
page
2022 DISTRICT AT-A-GLANCE
Average
Gallons of Water
Produced Daily
Gallons of
Water Storage
Water Samples
Collected
3,500
Active
Groundwater Wells
15
Miles of
Wastewater Mains
230
Average Gallons of
Wastewater Collected
6,000,000
Miles of
Wastewater Video
61
Miles of Wastewater
Main Cleaned
191
6 Water Quality Tables
2022 Drinking Water Sampling Data
Miles of
Water Main
300
Feet of Water
Main Replaced
1,185
Water Leaks
Repaired
344
28,977,000
16,500,000
Water System Maintenance
Wastewater System Maintenance
Manholes
5,100
Hydrants Repaired, Replaced, Inspected
490
Hydrants Flushed
344
page 5page 4
With a service area just over 30 square-
miles, the District has three sources for
water, the Santa Ana River, State Water
Project, and its primary source the
Bunker Hill Groundwater Basin. Water
from the basin is drawn from a natural
underground storage area made up of
soil, sand, and gravel. Rainwater
percolates down and is accessed using
a series of 15 wells that pump water
deep below the surface.
The Santa Ana River starts with natural
springs and snow melt high in the San
Bernardino Mountains. Along the way, it
powers the Southern California Edison
Santa Ana River Hydroelectric Plant,
and then travels down the North Fork
Canal to the District’s Water Treatment
Plant (Plant 134).
A portion of the District’s water is
imported from Northern California
through the State Water Project. East
Valley Water District has access to this
water through San Bernardino Valley
Municipal Water District with its use and
availability varying year-to-year.
WHERE DOES YOUR
WATER COME FROM?
Once a drinking water source becomes contaminated,
a community is faced with the difficult and costly task of
installing treatment facilities or locating an alternate source.
Household hazardous waste includes, but is not limited
to: cleaners, glues, soaps, pesticides, paints, fertilizers,
medicines, chlorine, motor oil and batteries. Never dump
these wastes down the drain, in the trash or on the ground.
Instead, take them to a hazardous waste collection or
recycling center. Whenever possible, reduce your use of
toxic household products such as commercial pesticides, and
consider natural alternatives.
You can help protect our precious water supply by disposing of
harmful household products and other toxic chemicals in the
proper manner. Visit sbcfire.org/collectionfacilities for a list of
collection facilities available to San Bernardino County residents.
Groundwater(Bunker Hill Basin)
75 %15%
10%
Surface Water(Santa Ana River)
Surface Water(Imported State Project Water)
Drinking water, including bottled water, may reasonably be
expected to contain small amounts of some contaminants. The
tables on pages 6-8 list all the drinking water contaminants that
were sampled for in the water system, during the 2022 calendar
year. The presence of these contaminants in the water does
not necessarily mean that the water poses a health risk. Unless
otherwise noted, the data presented in the tables are from testing
performed from January 1 - December 31, 2022. More information
about contaminants and potential health effects can be obtained
by calling the USEPA’s Safe Drinking Water Hotline (800) 426-4791.
SWRCB-DDW requires East Valley Water District to
monitor the water for certain contaminants less than
once per year because the concentrations of these
contaminants are not expected to vary significantly from
year to year. Some of the data, though representative of
the water quality, is more than one year old.
The sources of most drinking water (both tap and
bottled water) originate from rivers, lakes, streams,
ponds, reservoirs, springs, and wells. As water travels
over the surface of the land or through the ground, it
dissolves naturally occurring minerals and, in some
cases, radioactive material. It can also pick up substances
resulting from the presence of animals or human activity.
Tap water provided by the District is tested year-round to
ensure the quality of water served to you. More information is
available online at eastvalley.org/waterquality.
2022 WATER QUALITY INFORMATION
CONTAMINANTS
In order to ensure tap water is safe to drink, the United States Environmental Protection Agency (USEPA) and the State
Water Resources Control Board Division of Drinking Water (SWRCB-DDW) prescribe regulations that limit the amount
of certain contaminants in water provided by public water systems. East Valley Water District is required to treat water
according to the SWRCB-DDW regulations. The U.S. Food and Drug Administration regulations and California law also
establish limits for contaminants in bottled water that must provide the same protection for public health.
Some people may be more vulnerable to contaminants in drinking water than the general population. Immuno-
compromised individuals such as persons undergoing chemotherapy, persons who have undergone organ transplants,
people with immune system disorders, some elderly, and infants can be particularly at risk from infections. These people
should seek advice about their drinking water from their healthcare providers.
Water, contaminants, which are polluting substances, may be present in the source water. These may include:
• Microbial contaminants, such as viruses and bacteria may come from sewage treatment plants, septic systems,
agricultural livestock operations, or wildlife.
• Radioactive contaminants, may be naturally occurring or be the result of oil and gas production and mining
activities.
• Inorganic contaminants, such as salts and metals, may be naturally occurring or result from urban storm water
runoff, industrial or domestic wastewater discharges, oil and gas production, mining or farming.
• Pesticides and herbicides may come from a variety of sources, such as agriculture, urban storm water runoff, and
residential uses.
• Organic chemical contaminants, including synthetic and volatile organic chemicals, are by-products of industrial
processes and petroleum production, and can also come from gas stations, urban storm water runoff, agricultural
application and septic systems.
USEPA/Centers for Disease Control (CDC) offer guidelines on appropriate means to lessen the risk
of infection by Cryptosporidium and other microbial contaminants. These guidelines are available
by calling the Safe Drinking Water Hotline (800) 426-4791.
KEEPING WATER SUPPLIES SAFE
UNREGULATED GENERAL MINERAL ANALYSIS† SAMPLES COLLECTED 2020-2022
Analyte Recommended
Limit
Average
Level Detected
Unit of
Measure
Violation
Y/N UNREGULATED
CONTAMINANTS
Monitoring for additional contaminants
helps the United States Environmental
Protection Agency and State Water
Resources Control Board Division of
Drinking Water determine where certain
contaminants occur and whether the
contaminants need to be regulated.
Alkalinity 500 125 ppm N
Bicarbonate 1000 150 ppm N
Calcium 200 51 ppm N
Hardness (Total)N/A 163 ppm N
Magnesium N/A 8.9 ppm N
o-Phosphate N/A 0.14 ppm N
pH 6.5-8.5 7.3 ppm N
Potassium 100 2.4 ppm N
Sodium 200 32 ppm N
†Contaminants not regulated.
Chemical MCL PHG
(MCLG)
Average
Level
Detected
Unit of
Measure
Range of
Detection
Violation
Y/N
Likely Source of
Contamination
MICROBIOLOGICAL CONTAMINANTS SAMPLED IN 2022
Total Coliform Bacteria
(Total Coliform Rule)
<5% Positive
Samples per
Month
0 A
Present
(P) or
Absent (A)
NON-
DETECT N Naturally present in the
environment
Fecal Coliform
and E. Coli
>1% Positive
Sample per
Month
0 A
Present
(P) or
Absent (A)
NON-
DETECT N Human/animal waste
DISINFECTION BYPRODUCTS, DISINFECTION RESIDUALS, AND DISINFECTION BYPRODUCT PRECURSORS
Total Trihalomethanes*
(TTHM)80 ug/L N/A 46 ppb 0-59 N By-product of drinking
water disinfection
Haloacetic Acids*
(HAA5)60 ug/L N/A 14 ppb 0-29 N By-product of drinking
water disinfection
Chlorine MRDL =
4.0 mg/L
MRDL =
4.0 mg/L 0.69 ppm 0.2-2.05 N Drinking water disinfectant
* TTHM and HAA5 are sampled quarterly and results are calculated based on a locational running annual average per
State Water Resources Control Board standards.
RADIOACTIVE CONTAMINATES SAMPLED IN 2022
Gross Alpha Particle
Activity (when Gross
Alpha particle activity
exceeds 5.0 pCi/L, then
analyze for uranium)
15 pCi/L N/A 5 pCi/L <1.3-7.5 N Decay of natural and
man-made deposits
Uranium‡20 pCi/L N/A 2.432 pCi/L <0.044-8.6 N Decay of natural and
man-made deposits
‡If Uranium exceeds 20 pCi/L, then the District will monitor for four quarters. If the average of four quarters is <20, then the District is in Uranium compliance,
but must calculate Gross Alpha minus Uranium Counting Error (CE) pCi/L. If the result is less than 15 pCi/L, then the District is in Gross Alpha MCL
compliance. East Valley Water District is well within MCL standards after these analysis calculations.
INORGANIC CHEMICAL ANALYSES SAMPLES COLLECTED
Aluminum 1 0.6 <0.05 ppm <0.05-<0.05 N
Erosion of natural deposits;
residue from some surface water
treatment processes
Fluoride 2 1 0.8 ppm 0.21-1.4 N Erosion of natural deposits
Nitrate (as N)10 10 3.99 ppm 0.58-6.4 N
Runoff or leaching from fertilizer
use; leaching from septic tanks
and sewage; erosion of natural
deposits
Arsenic 0.01 0.004 0.0021 ppb <0.002-
0.0021 N
Erosion of natural deposits;
runoff from orchards; glass and
electronics production waste
Chromium [Total]0.05 0.01 <0.01 ppb <0.01-<0.01 N Discharge from electroplating
factories
CONTAMINATES BELOW WERE SAMPLED FOR AND NOT DETECTED
Antimony; Barium; Beryllium; Cadmium; Chromium; Cyanide; Mercury; Nickel; Nitrite; Nitrate as N; Perchlorate; Selenium; Silver; Thallium; Carbonate;
Hydroxide; Zinc; Vinyl Chloride; Trichlorofluoromethane (FREON11) ; 1,1-Dichloroethylene (1,1-DCE); 1,1,2-Trichloro-1,2,2-trifluoroethane; Dichloromethane
(Methylene Chloride); trans-1,2-Dichloroethylene (t-1,2-DCE); Methyl tert-Butyl Ether; 1,1-Dichoroethane (1,1-DCA); cis-1,2-Dichloroethylene (c-1,2-DCE);
Carbon Tetrachloride; 1,1,1-Trichloroethane (1,1,1-TCA); Benzene; 1,2-Dichlorothane (1,2-DCA); Trichloroethylene (TCE); 1,2-Dichloropropane; Toluene;
Tetrachloroethylene (PCE); Monochlorobenzene (Chlorobenzene); Ethyle Benzene; m,p-Xylene; cis-1,3-Dichloropropene; o-Xylene; trans-1,3-Dichloropropene;
Styrene; 1,1,2,2-Tetrachloroethane; 1,4-Dichlorobenzene (p-DCB); 1,2-Dichlorobenzene (o-DCB); 1,2,4-Trichlorobenzene; Total 1,3-Dichloropropene; Total
Xylenes (m,p & o), 1,2,3, Trichloropropane
There is currently no MCL for Hexevalent Chromium. The previous MCL of 0.010 mg/L was withdrawn on September 11, 2017.
SURFACE WATER TURBIDITY
MCL Secondary
MCL (NTU)
Highest Level
Found
Range of
Detection
Violation
Y/N
Likely Source of
Contamination
Turbidity TT=1 NTU
TT=95% 0f samples<0.3 NTU 5 0.6 <0.2-0.60 N Soil runoff
LEAD AND COPPER AT RESIDENTIAL TAPS (INORGANIC CONTAMINATES) SAMPLED IN 2021
Lead and Copper at Residential Taps (Inorganic Contaminates) Sampled in 2021. Lead and Copper Samples are collected on a tri-annual basis.
Chemical Action
Level
Sites Above
Action Level
PHG
(MCLG)
Unit of
Measure
# Samples
Taken
90th
Percentile
Violation
Y/N Likely Source of Contamination
Lead 0.015 1 0.2 ppb 55 0 N
Internal corrosion of household water plumbing systems;
discharges from industrial manufacturers; erosion of
natural deposits
Copper 1.3 0 0.3 ppb 55 470 N
Internal corrosion of household water plumbing systems;
discharges from industrial manufacturers; erosion of
natural deposits; leaching from wood preservatives
REGULATED SECONDARY CONTAMINANTS± SAMPLES COLLECTED 2020-2022
Chemical SecondaryMCL mg/L DLR Average Level Detected
Unit of Measure Range of Detection ViolationY/N Likely Source ofContamination
Boron N/A 1 0.53 ppm <0.01-0.85 N Erosion of natural deposits
Chloride 500 1 21.3 ppm 5.1-49 N Runoff/leaching from natural deposits;
seawater influences
Color 15 3.0 CU 0.1 Unit ND-<15.0 N Naturally-occurring organic matter
Conductivity 1600 2 447 micro
umho/cm 270-810 N Substances that form ions when in water;
seawater influence
Ground Water
Turbidity 5 0.1 0.22 NTU <0.10-0.34 N Soil runoff
Manganese 0.05 20 0.00349 ppb ND-<0.032 N Leaching from natural deposits
Odor 3 1 1 TON 1-1 TON N Naturally-occurring organic materials
Sulfate 500 0.5 54 ppm 14-240 N Runoff/leaching from natural deposits;
industrial waste
Total Dissolved
Solids (TDS)1000 5 281 ppm 160-550 N Runoff/leaching from natural deposits
Vanadium N/A 50 0.006 ppb <0.003-
0.011 N Erosion of natural deposits
±There are no PHGs, MCLGs or mandatory health effects language for these constituents because secondary MCLs are set on the basis of aesthetics.
page 7page 6
2022 — WATER QUALITY DATA East Valley Water District has dedicated, state certified team members to test water quality and ensure all
members of the community receive safe drinking water.
page 9page 8
UNREGULATED CONTAMINANT MONITORING
RULE-UCMR 4-SAMPLED IN 2019
Chemicals Minimum
Reporting Level
Range
Detected Average
Germanium 0.3 µg/L 0-1.6 0.23
Manganese 0.4 µg/L 0-45 2.31
Alphahexachlorocyclohexane 0.01 µg/L 0-0 ND
Chlorpyrifos 0.03 µg/L 0-0 ND
Dimethipin 0.2 µg/L 0-0 ND
Ethoprop 0.03 µg/L 0-0 ND
Oxyfluorfen 0.05 µg/L 0-0 ND
Profenofos 0.3 µg/L 0-0 ND
Tebuconazole 0.2 µg/L 0-0 ND
Total Permethrin (cis- & trans-)0.04 µg/L 0-0 ND
Tribufos 0.07 µg/L 0-0 ND
HAA5 N/A 0.55-19.9 10.3
HAA6Br1 N/A 0.85-32.2 17.6
HAA92 N/A 0.85-42.9 23.1
1-Butanol 2.0 µg/L 0-0 ND
2-Methoxyethanol 0.4 µg/L 0-0 ND
2-Propen-1-ol 0.5 µg/L 0-0 ND
Butylated hydroxyanisole 0.03 µg/L 0-0 ND
o-toluidine 0.007 µg/L 0-0 ND
Quinoline 0.02 µg/L 0-0 ND
Total Organic
Carbon (TOC)N/A 2600-
3200 2867
Bromide N/A 120-170 158
1 HAA6Br: Bromochloroacetic acid, bromodichloroacetic acid, dibromoacetic acid,
dibromochloroacetic acid, monobromoacetic acid, and tribromoacetic acid.
2 HAA9: Bromochloroacetic acid, bromodichloroacetic acid, chlorodibromoacetic acid,
dibromoacetic acid, dichloroacetic acid, monobromoacetic acid, monochloroacetic
acid, tribromoacetic acid, and trichloroacetic acid.
WATER QUALITY DATA Colonies/mL: A symbol for unit of measure of the
number of coliform colonies (bacteria) per known
volume of water.
Color Units: A measure of color in the water.
Counting Error (CE): A value, usually in percent,
to account for a +/- error in lab counts of specific
contaminants found during analysis.
Detection Limits for Recording (DLR): The
designated minimum concentration, detected by
particular analytical method that, if exceeded, must
be reported to the State Water Resources Control
Board Division of Drinking Water.
Maximum Contaminant Level (MCL): The highest
level of a contaminant that is allowed in drinking
water. Primary MCLs are set as close to the MCLGs
as is economically and technologically feasible.
Secondary MCLs are set to protect the odor, taste,
and appearance of drinking water.
Maximum Contaminant Level Goal (MCLG): The
level of a contaminant in drinking water, below, which
there is no known or expected risk to health. MCLGs
are set by the U.S. Environmental Protection Agency.
Maximum Residual Disinfectant Level (MRDL):
The highest level of a disinfectant allowed in
drinking water. There is convincing evidence that
addition of a disinfectant is necessary for control of
microbial contaminants.
Maximum Residual Disinfectant Level Goal
(MRDLG): The level of a drinking water
disinfectant above which there is no known or
expected risk to health. MRDLGs do not reflect
the benefits of the use of disinfectants to control
microbial contaminants. MRDLGs are set by the U.S.
Environmental Protection Agency.
Microsiemens Per Centimeter (µS/cm): A
measurement of the electrolytes in the water,
which determine the ability of the water to conduct
electrical current.
Micrograms per Liter (µg/L): A measure of a
contaminant in a known quantity of water. 1 µg/L
equals 1 part per billion. (See parts per billion.)
Milligrams per Liter (mg/L): A measure of a
contaminant in a known quantity of water. 1 mg/L
equals 1 part per million. (See parts per million.)
Million Gallons per Day (MGD): A flow rate
measurement expressed in million of gallons per day.
Not Applicable: N/A
Nanogram (ng/L): A measurement of a contaminant
in a known quantity of water. 1ng/L equals 1 part per
trillion. (See parts per trillion.)
Not Detected (ND): Or below the detection limit
for reporting.
Nephelometric Turbidity Units (NTU): A measure
of cloudiness due to undissolved solids in the water.
Measuring turbidity is a good indication of the
effectiveness of filtration system and/or water quality.
Parts Per Billion (PPB): One part per billion
corresponds to one minute in 2,000 years or one
penny in $10,000,000.00 (Ten million dollars).
Parts Per Million (PPM): One part per million
corresponds to one minute in two years or one penny
in $10,000.00 (Ten thousand dollars).
Parts Per Trillion (PPT): One part per trillion
corresponds to one minute in 2,000,000 years or one
penny in $10,000,000,000.00 (ten billion dollars).
Perfluorooctane sulfonic acid (PFOS): One of a
group of related chemicals known as perfluorinated
alkylated substances (PFAS). These are also called
perfluorochemicals (PFCs). This group of chemicals is
commonly used in a wide range of industrial processes
and found in many consumer products.
pH: An expression of the intensity of the basic or acid
condition of a liquid. The pH may range from 0 to 14,
where 0 is most acid, 14 most basic and 7 neutral.
PicoCuries per Liter (pCi/L): A measure of the
radioactivity in the water.
Primary Drinking Water Standards (PDWS): Primary
Drinking Water Standards contain MCLs and MRDLs
for contaminants that affect human health. These
standards also include the monitoring and reporting
requirements associated with each contaminant.
Public Health Goal (PHG): The level of a contaminant
in drinking water, below, which there is no known or
expected risk to health. PHGs are set by the California
Environmental Protection Agency.
Regulatory Action Level (AL): The concentration of a
contaminant, which if exceeded, triggers treatment or
other requirements, such as public notification, that a
water system must follow.
Revised Total Coliform Rule (RCTR): The state
RCTR became effective July 1, 2021. The revised rule
maintains the purpose to protect public health by
ensuring the integrity of the drinking water distribution
system and monitoring for the presence of microbials
(i.e., total coliform and E. coli bacteria). The U.S. EPA
anticipates greater public health protection as the
rule requires water systems that are vulnerable to
microbial contamination to identify and fix problems.
Water systems that exceed a specified frequency of
total coliform occurrences are required to conduct an
assessment to determine if any sanitary defects exist.
If found, these must be corrected by the water system.
State Water Resources Control Board Division of
Drinking Water: SWRCB-DDW
System Water: A blend of surface water and
groundwater.
Threshold Odor Number (TON): A measure of odor
coming from the water.
Treatment Technique (TT): A required process
intended to reduce the level of a contaminant in
drinking water.
Turbidity: A measure of cloudiness due to undissolved
solids in the water. Monitored as an indicator of the
effectiveness of the filtration system.
Unregulated Contaminant Monitoring Rule: UCMR.
Variances and Exemptions: Department permission
to exceed an MCL or not comply with a treatment
technique under certain conditions.
< Means “Less Than”: For example <0.2 means
the lowest detectable levels is 0.2 and that the
contaminant was less than 0.2 and therefore not
detected.
> Means “Greater Than”: For example .1 means any
sample tested having a value greater than 1.
• Airport Maintenance and Aircraft Fueling
• Agricultural Drainage
• Artificial Recharge Projects - Spreading Basins
• Automobile Body Shops, Car Washes, Gas Stations, Repair Shops
• Boat Repair Services and Refinishing
• Chemical, Petroleum Processing, and Storage
• Contractor or Government Agency Equipment
• Storage Yards
• Dry Cleaners
• Fertilizer, Pesticide, Herbicide Application
• Fleet, Truck, Bus Terminals
• Funeral Services, Cemeteries
• Golf Courses
• Historic Gas Stations
• High Density Housing
• Scrap and Salvage Yards
• Known Contaminant Plumes
• Lumber Processing and Manufacturing
• Machine Shops
• Metal Plating, Finishing and Fabricating
• Military Installations
• Mall Parking Lots
• Parks and Schools
• Septic Systems Within High and Low Density
• Sewer Collection Systems
• Surface Water, Streams, Lakes, and Rivers
• Transportation Corridors, Roads and Right-of-Ways
• Underground Storage Tanks
• Utility Station Maintenance Areas
• Recycling Stations
• Water Supply, Agricultural, Irrigation, and Abandoned Wells
East Valley Water District completed Source Water
Assessments in March 2002 on all of the active
groundwater wells. Assessments are conducted
periodically with the next one occurring in the
near future. The report includes a section listing
the vulnerability to activities associated with
contaminants detected in water supplies. Below is a
list of potential activities that can further contribute
to groundwater contamination:
Source Water Assessments
For more information on specific
wells, contact the Engineering
Department at (909) 888-8986.
With the range of elevations
within our community, it is
important to have wells located
throughout the District, for both
emergency preparedness and
system efficiencies.
D
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N
A
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Y
—
T
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&
D
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page 11page 10
East Valley Water District strives to
maintain or exceed State water quality
standards by routinely sampling and
testing of its water supply throughout
key areas of the community.
Starting in 2023 through 2025, the
District will begin monitoring its wells
for 30 new chemical contaminants,
including PFAS and Lithium. Wells are
routinely monitored and sampled as
required by the Safe Drinking Water
Act for possible contaminants.
This additional sampling effort is
required by the fifth Unregulated
Contaminant Monitoring Rule (UCMR
5) published on December 27, 2021 by
the U.S. Environmental Protection
Agency (EPA). Samples will provide
new data to improve the EPA’s
understanding of PFAS and Lithium
levels found in the nation’s drinking
water systems.
MAINTAINING WATER
QUALITY STANDARDS
At low levels, fluoride can help prevent cavities, but children drinking water
containing more than 2 milligrams per liter (mg/L) of fluoride may develop
cosmetic discoloration of their permanent teeth (dental fluorosis). Dental
fluorosis can result in a brown staining and/or pitting of the permanent
teeth. This problem occurs only in developing teeth, before they erupt
from the gums. Children less than nine should be provided with alternative
sources of drinking water or water that has been treated to remove fluoride
to avoid the possibility of staining and pitting of their permanent teeth. If the
drinking water contains fluoride above 2.0 mg/L, older children and adults
may safely drink the water. Water sampling throughout the District showed
fluoride levels less than 2.0 mg/l.
You can obtain more information about fluoridation, oral health and current
issues at: www.waterboards.ca.gov/drinking_water/certlic/drinkingwater/
Fluoridation.shtml.
DRINKING WATER CONTAMINANT INFORMATION
FLUORIDE
If present, elevated levels of lead can cause serious health problems,
especially for pregnant women and young children. Lead in drinking water
is primarily from materials and components associated with service lines
and home plumbing. East Valley Water District is responsible for providing
high quality drinking water, but cannot control the variety of materials used
in plumbing components. When your water has been sitting for several
hours, you can minimize the potential for lead exposure by flushing your
tap for 30 seconds to 2 minutes before using water for drinking or cooking.
If you are concerned about lead in your water, you may wish to have your
water tested.
Information on lead in drinking water, testing methods, and steps you can
take to minimize exposure is available from the Safe Drinking Water Hotline
(1-800-426-4791) or at www.epa.gov/safewater/lead.
LEAD
Nitrate in drinking water at levels above 45 parts per million (ppm) is a
health risk for infants less than six months of age. Such nitrate levels in
drinking water can interfere with the capacity of the infant’s blood to carry
oxygen, resulting in a serious illness. Symptoms include shortness of breath
and blueness of the skin. Nitrate levels above 45 ppm may also affect the
ability of the blood to carry oxygen in other individuals, such as pregnant
women and those with certain specific enzyme deficiencies. Nitrate levels
may rise quickly for short periods of time because of rainfall or agricultural
activity. If you are caring for an infant or are pregnant, you should ask for
advice from your health care provider. Water sampling throughout the
District showed nitrate levels less than 45 ppm.
NITRATE (NO3)
Federal and California/State Maximum Contaminant Level (MCL) of 80 ppb-TTHM and 60 ppb-HAA5 are based
on running annual averages. Total Organic Carbon (TOC) has no health effects. However, Total Organic Carbon
provides a medium for the formation of disinfection by-products, including TTHM and HAA5. Drinking water
containing these by-products in excess of the MCL may lead to liver or kidney problems, or nervous system effects,
and may lead to an increased risk of cancer. The District did not exceed the MCL for TTHM or HAA5 for the testing
period represented in this report.
For more information, please call Water Quality at (909) 806-4222.
TOTAL TRIHALOMETHANES (TTHM) AND
HALOACETIC ACIDS (HAA5)
Have you ever poured a glass of water from the tap and it looked cloudy? It’s a common belief that
cloudiness indicates a water quality concern. Cloudiness is often due to tiny air bubbles in the water and can
also be caused by water in the pipes being cooler or under pressure. This condition is known as white water
and is completely harmless.
Follow the steps below to confirm if you’re experiencing white water.
Cloudy Water at the Tap? Take the Air Bubble Test!
AIR BUBBLE TEST
1 32Fill a clear glass from the
faucet and set it down.
Watch to see if the
water clears from
the bottom moving
up. Usually takes
about a minute.
If the water cleared,
it confirms that the
cloudiness is air
bubbles and it’s safe
to drink. Enjoy!
Tap water provided by the District is sampled year-round for organic, bacteriological, and other possible
contaminants. More information is available online at eastvalley.org/waterquality.
page 13page 12
After a three-year period of the driest conditions on record, this
year’s winter storms have brought much needed relief to California.
The State’s reservoirs and snowpack in the Sierra Nevada have
been boosted and supplies are at healthy levels. As quickly as
conditions have been improved, another drought could be just a
season away.
Using water efficiently during a rainy season is just as important as
during a drought. Through simple actions, we can all do our part and
help preserve water in a big way.
Make a difference and save water by turning off the sprinkler system when it rains. Install a weather based irrigation
controller to automatically shut off the sprinkler system when it rains for maximum water savings.
East Valley Water District is here to help with Free Conservation Resources:
CONSERVATION RESOURCES
An expert in all initiatives that require attention to detail and planning,
Cecilia Contreras, is the go-to person that works behind the scenes to
ensure the success of every community event, District facility tour, and
emergency preparedness effort. She’s the person with the clipboard
providing direction when time is of the essence. In recognition for her
dedication to the East Valley Water District community and versatility,
she was selected as the 2022 Employee of the Year.
Cecilia joined the District in 2007 as a Customer Service Representative
and later promoted to Administrative Assistant. Today, she serves as a
Public Affairs Coordinator and has been part of the Public Affairs team
for ten years. She also serves in the East Valley Water District Employee
Events Association (EEA), an employee managed organization that
sponsors local students with school supplies, clothing, and shoes
through staff donations.
When she’s not in the office, Cecilia loves spending time with her
husband, three sons, daughter, and granddaughter. Together they enjoy
watching the LA Rams and USC Trojans, and most weekends you can
find her leading her daughters cheer team, crafting, reading, listening to
music, or taking a walk at her favorite trail.
EMPLOYEE OF THE YEAR
The Employee of the Year Award is presented to a District staff member who encourages a positive work environment,
demonstrates visionary leadership, and portrays dedication and dependability. Recipients of this award are selected by
their peers and exemplify a high level of service to District customers, employees and the community.
Cecilia Contreras
2022 Employee of the Year
The past 16 years with the District have gone by quickly and I’ve had the opportunity to be part of so many
milestones—from working out of the small office on Highland Avenue and Palm Avenue to now working
collaboratively to serve the community. It’s a great feeling to be part of a team of people that strive to be more
than a water and wastewater service provider. I feel honored to receive this recognition.
“”
RAIN OR SHINE, CONSERVE TO PRESERVE
Community
Workshops
Indoor/Outdoor
Rebate Programs
Water
Saving Tips
Set Leak Alerts at
eastvalley.org/account
As of March, the state of California is officially no longer
experiencing a drought emergency. This means that the State’s
drought classification has improved, therefore allowing residents
to pivot from severe restrictions back to standard conservation
measures to help maintain levels of our water supply.
It’s important to remember that although our region is out of the
drought, an unpredictable winter season is ahead of us. Let’s
continue to use water wisely and make conservation a way of life
to ensure the preservation of our most precious resource.
Are We Still In A Drought?
East Valley Water District is committed to enhancing the quality of life for the community we serve.
This includes providing access to information in multiple languages.
MULTI-LINGUAL SUPPORT
Este informe contiene información muy importante sobre
su agua para beber. Favor de comunicarse East Valley
Water District a 909-889-9501 para asistirlo en español.
這份報告含有關於您的飲用水的重要訊息。請用以下地址和電話聯繫East Valley Water District 以獲得中文的幫助: 909-889-9501
이 보고서는 당신의 식수에 관한 중요한 정보를 포함하고
있습니다. 한국어로 된 도움을 원하시면 East Valley Water
District 909-889-9501 로 문의 하시기 바랍니다.
这份报告含有关于您的饮用水的重要讯息。请用以下地
址和电话联系 East Valley Water District 以获得中文的帮
助:909-889-9501
Báo cáo này ch a thông tin quan tr ng v nc u ng c a b n. Xin vui lòng liên h East Valley Water District t i 909-889-9501 đ đc tr giúp b ng ti ng Vi t.
Ang pag-uulat na ito ay naglalaman ng mahalagang
impormasyon tungkol sa inyong inuming tubig.
Mangyaring makipag-ugnayan sa East Valley Water
District o tumawag sa 909-889-9501 para matulungan
sa wikang Tagalog.Scan to Find
out More
Over the past few months, East Valley Water District has completed a number of system
enhancement projects to support the District’s commitment to reliability and world-class service.
THE LATEST IN WATER SYSTEM MAINTENANCE
Prior to this enhancement, the Treatment Plant utilized ultrafiltration
technology to remove debris, bacteria and other pathogen from
surface water. To further enhance the disinfection process, granular
activated carbon filtration was added to the treatment process.
Six vessels containing 20,000 lbs. of activated carbon will serve as
additional layer of treatment and ensure the community continues to
receive high quality water.
Each grain of carbon has hundreds of pores and edges that capture
tiny particles in the water making it a highly effective addition to the
treatment process.
Granular Activated Carbon (GAC) Technology at Plant 134
East Valley Water District staff completed the replacement of 495 feet
of water main on 14th Street and Seine Avenue in Highland. The project
replaced a 4-inch steel main with a 6-inch iron pipe. By replacing the
undersized pipeline, the need for maintenance and leak repairs is
significantly reduced.
Additional improvements included the installation of new water gate
(SP) valves to enhance the ability to isolate water breaks in the future
and the addition of two new fire hydrants to increase reliability and fire
protection in that neighborhood.
Water Main Replacement Project on 14th Street
As part of ongoing, proactive efforts, the District performed rehabilitation
work at Plant 108’s reservoir. The 2 million gallon tank received new roof
rafters for structural support and new internal coating system to prolong
the reservoir’s life. The six month project was completed in phases and
scheduled during the cooler months, when water demand is lower.
While improvement projects are important for maintaining reliability
today and in the future, East Valley Water District strives to schedule
projects with minimal impacts to residents.
Water Reservoir Rehabilitation
page 14 page 15
East Valley Water District performs
year-round video monitoring of the
wastewater system. During this
process, staff uses Closed Circuit
Television technology to place a
camera inside of a sewer manhole.
The camera can zoom, focus,
pan and tilt 360 degrees, and is
equipped with lights. The goal is to
identify clogs and mains that need
repair to prevent future breaks.
Once the first step is completed,
mains are cleaned to remove any
waste that can potentially clog the
system. This effort ensures a reliable
wastewater system that is ready for
every flush!
LIGHTS, CAMERA,
ACTION, CLEAN —
REPEAT.
FLUSH, DUMP, OR DISPOSE CHALLENGE
Test your ‘flush, dump, or dispose’ knowledge by taking the quiz below.
You may be surprised to learn what the correct answers really are. When
you’re finished, check your answers at the bottom of the page.
Test your family and friends to see who gets the highest score! 1 Cotton swabs, cleaning wipes, and baby wipes
should be disposed of (select one):
A. In the toilet
B. In the trash
C. At a hazardous waste collection site
D. All of the above
2 Prescription and over-the-counter medications
should be disposed of (select one):
A. In the toilet
B. In the trash
C. At a hazardous waste collection site
D. All of the above
3 Gasoline, motor oil, and antifreeze should be
disposed of (select one):
A. Down the drain
B. In the ground (soil)
C. At a hazardous waste collection site
D. All of the above
4 These items can be flushed down the toilet
and/or drain (select all that apply):
A. Human waste
B. Toilet paper
C. Cooking oils, salad dressings, peanut butter, and butter
D. All of the above
5 Nail polish and perfume should be disposed of (select one):
A. In the toilet
B. In the trash
C. At a hazardous waste collection site
D. All of the above
6 All “flushable” wipes should be disposed of (select one):
A. In the toilet
B. In the trash
C. At a hazardous waste collection site
D. All of the above
Answers: 1. B, 2. C, 3. C -These items can contaminate the ground and get into the groundwater supply.
They should always be disposed of at a hazard collection site. 4. A and B, fats and oils belong in the
trash. 5. C, 6. B – Flushable wipes don’t disintegrate and can clog pipes and the wastewater system.
5-6 Correct: Nicely done! Your efforts
help keep the wastewater system and
your home’s pipes healthy. Keep up the
great work.
3-4 Correct: By making small
adjustments to your ‘flush, dump, or
dispose’ routine, you’ll avoid future
clogs in your pipes and help keep
groundwater safe.
1-2 Correct: Now that you know the
correct way to dispose of common items,
share this information with everyone in
your household. Working together as a
team is a great way to stay on track.
Interpreting Your Score
U
N
D
E
R
S
T
A
N
D
I
N
G
T
H
E
W
A
S
T
E
W
A
T
E
R
S
Y
S
T
E
M
District Headquarters
31111 Greenspot Road
Highland, California 92346
If after reading this report, you have any questions regarding water quality, please contact Water Quality at (909) 806-4222.
Customer Service & After-Hours
Emergency Service (909) 889-9501
District Board Meetings
Second and Fourth Wednesday
of Each Month at 5:30pm
District Headquarters Board Room
31111 Greenspot Road, Highland, CA 92346
You can get assistance with your
account and make payments at the:
Sterling Natural Resource Center
25318 5th Street
Highland, CA 92410
eastvalley.org @eastvalleywater
Agenda Item
#6
June 8, 20231
Meeting Date: June 8, 2023
Agenda Item #6
Discussion Item
Regular Meeting
TO: Committee Members
FROM: Public Affairs/Conservation Manager
SUBJECT: Consider Approval of Contract with Web Advanced for Website Redesign
Services
RECOMMENDATION
That the Legislative & Public Outreach Committee recommend that the Board of
Directors approve an agreement with Web Advanced in the amount of $318,050.
BACKGROUND / ANALYSIS
East Valley Water District’s website, eastvalley.org, is approaching the end of its design
life cycle as it nears five years of functionality. With the increased digital focus following
the COVID-19 pandemic, the current website design has become outdated and requires
a redesign to effectively serve the District's ratepayers. Moreover, the content
management system (CMS) used for making edits and updates to the website has
encountered growing reliability issues and slower response times, limiting the ability for
staff to make timely content updates. Recognizing these challenges, staff included a
website redesign in the Five-Year Workplan and budget. A Request for Proposals (RFP)
was issued on February 21, 2023 and staff has completed the review of proposals.
A total of nine (9) firms submitted proposals, however, two organizations did not meet
the minimum qualifications to proceed in the evaluation process. Among the remaining
seven companies, Web Advanced was ranked highest based upon experience, project
understanding and schedule.
Through the RFP review process, Web Advanced emerged as the most suitable
candidate based on the following key criteria:
1. Digital Experience: Web Advanced has a twenty-year history with a track record
in website design and development, demonstrating their ability to create visually
appealing, functional, and user-friendly websites. They have successfully
completed similar projects for public organizations, showcasing their expertise in
modern web technologies and best practices.
2. Understanding of Requirements: Web Advanced demonstrated a comprehensive
understanding of the District’s goals, recognized the need to engage with
ratepayers/stakeholders through the redesign process, and showcased specific
functionality requirements for the website redesign. Their proposal outlined a
Agenda Item
#6
June 8, 20232
Meeting Date: June 8, 2023
Agenda Item #6
Discussion Item
strategic approach to address the current issues, emphasizing enhanced user
experience, improved site performance, and streamlined navigation.
3. Project Management and Timeline: Web Advanced presented a well-defined
project management plan, outlining clear milestones, deliverables, and timelines.
Their proposed project timeline aligns with the District’s expectations, ensuring a
timely completion of the website redesign over the next fiscal year.
The website development cost is not-to-exceed $132,000 with annual CMS cost of
$37,200 for three years with two optional one-year extensions. A $50,000 contingency
will also be included for optional website development services, if needed. The total
contract amount will be $318,050.
AGENCY GOALS AND OBJECTIVES
II - Maintain a Commitment To Sustainability, Transparency, and Accountability
B. Utilize Effective Communication Methods
III - Deliver Public Service With Purpose While Embracing Continuous Growth
B. Strive to Provide World Class Customer Relations
IV - Promote Planning, Maintenance and Preservation of District Resources
A. Develop Projects and Programs to Ensure Safe and Reliable Services
C. Dedicate Efforts Toward System Maintenance and Modernization
FISCAL IMPACT
The website development is budgeted in FY 22/23. The annual CMS will be budgeted in
future fiscal years accordingly.
Respectfully submitted:
________________
William Ringland
Public Affairs/Conservation Manager
ATTACHMENTS
RFP Proposal
WEBSITE DESIGN,
DEVELOPMENT AND
MAINTENANCE
East Valley Water District
1 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
3 MacArthur Pl, STE 430, Santa Ana, CA 92707
2
TABLE OF CONTENTS
Transmittal Letter
Key Personnel
Proposed Staffing
Personnel Experience Chart
Staff Resumes
Qualifications and Work Plan
Company Qualifications
Case Studies
Work Plan
References
Cost
*Included separately
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
3
COVER LETTER
Dear East Valley Water District Team,
Thank you for the opportunity to bid on the East
Valley Water District Website Design, Development
and Maintenance contract.
Web Advanced is an award-winning, 22-year-old
digital agency headquartered in Orange County, CA.
Our digital DNA is built on over 2 decades of
creating immersive and complex/data-driven
websites and experiences. We are a leading digital
agency working with public agencies in Southern
California; having worked with OCTA for over 8
years, and serving as the digital agency for
Metrolink for the past 6+ years, and being the
current digital agency for The Toll Roads as well.
Web Advanced will leverage our broad set of
experience and skills across design, internet
technologies, and marketing to provide best in class
solutions for EVWD. We are confident that we can
execute all initiatives on time and on budget, based
on our dedicated project management team and
resources, and experience in delivering numerous
projects very similar in scope and functionality to
EVWD’s digital needs.
We have an exceptional track record for delivering
award winning web and mobile solutions for
organizations and look forward to the opportunity of
enhance EVWD’s digital presence and increase
engagements with the intended target audience.
Best,
Victor Liu
President / Co-Founder
Submitting Organization:
Web Advanced
Authorized Person to
Obligate the Organization:
Victor Liu
President & Co-founder
T: 949.453.1805 x104
C: 949.413.2921
vliu@webadvanced.com
Acknowledgements:
Web Advanced
acknowledges all the
addenda that were issued by
the EVWD as part of this RFP
Proposal Validity:
This proposal will be valid for
150 days from date of
submission
Authorized Person to
Negotiate on behalf of the
Organization:
Victor Liu
President & Co-founder
T: 949.453.1805 x104
C: 949.413.2921
vliu@webadvanced.com
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
4 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
KEY PERSONNEL
WEB ADVANCED AREAS OF FOCUS
Responsive website design and development
Custom content management system integration
Web application development
Website maintenance
Website animation and HTML5 design
Social media and content marketing integration
Web customer satisfaction survey
E-commerce solutions
Deep web analytics and report
Mobile application and web development
API development
Digital design and creative capabilities
Mobile-responsive emails
Search engine optimization
5
Web Advanced appreciates the opportunity to bid on the EVWD’s’ website design,
development and management services RFP, and looks forward to the next steps.
We believe we are a great fit for this opportunity for the following reasons:
1.History and Domain Knowledge
Web Advanced has over 3+ years history of working with EVWD. All the projects and
tasks that we’ve worked on have come in on-time and on-budget. We are incredibly
proud of all the digital properties that we have built for EVWD and look forward to
continue to build and innovate in the future.
2.Hands On Approach
The Web Advanced project team for EVWD have been together for many years. Our
hands on approach (from principal to individual contributors) to our ability to work with
EVWD onsite is extremely helpful in building strong working relationships and great final
products.
3.Industry Expertise
Web Advanced brings a strong portfolio of government experience to the opportunity.
Web Advanced has served as the web partner for many of the large government
agencies in Southern California. We incorporate modern designs with innovative
technology solutions to our transit partners and have implemented multiple award
winning digital solutions for our transit accounts. We look forward to building this
relationship with EVWD.
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WHY WORK WITH US?
6 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
ORGANIZATION CAPACITY
1.Approximately 3-5 staff members will be working on this project. These staff members
include a project manager, creative director, creative designer, back-end developer and
front-end developer. Web Advanced anticipates approximately 25-30% of its workforce
to be involved in the project during a portion of its cycle. EVWD can expect
approximately 3-5 staff members working on this project for the duration of the project.
2.Web Advanced is more than capable of handling the demand and the work required by
EVWD. Web Advanced is currently at 75% capacity, with multiple projects finishing up
shortly. Our office is located near John Wayne Airport, and Web Advanced have had a
physical presence in the central Orange County for over 2 decades.
3.Key personnel will be available to the extent proposed for the duration of the project.
No person designated as key to the project shall be removed or replaced without the
prior written concurrence to EVWD.
a Delane Frear
Front-end Developera
Byron Silver
Creative Designer
(Contract)
a Karie Jamison
Creative Designer
(Contract)
a Vanessa Brown
Creative Designer
(Contract)
a
a Andrew McLendon
Chief Creative OfficeraVictor Liu
President a Halle Nguyen
VP of Finance and
Operations
a Tim Affeldt
Manager,
Back-end Development
a Anthony Young
Back-end Developer
a Eric Cho
Back-end Developer
a
John Mun
Front-end Developer
(Contract)
a Adam Bonner
Chief Technology Officer
TBD
Project Coordinator Leslie Ayala
Sr. Project Manager
7 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
KEY PERSONNEL EXPERIENCE
EXPERIENCE AREA Adam
Bonner
Andrew
McLendon
Tim
Affeldt
Delane
Frear
Eric
Cho
Umbraco content management system
experience, implementation and support ✓ ✓ ✓ ✓
ASP.NET Framework ✓ ✓ ✓
Server side code, C# with HTML ✓ ✓✓✓
Front-end: HTML5, JavaScript, JQuery ✓ ✓✓
Website Architecture - CSS, CSS3,
Frameworks ✓ ✓✓✓
Responsive Website Design and
Architecture ✓ ✓
Databases: MS SQL Server Database
2008 and 2005 ✓ ✓ ✓
CSS (Cascading Style Sheets), DHTML,
Master Pages, Themes, Skins ✓ ✓✓
Windows Server Management and
Configuration ✓ ✓ ✓
iOS and Android: design, develop,
document, test and deploy ✓✓✓ ✓
API development: Facebook, Twitter,
YouTube, Vimeo, Google Maps, ESRI, Bing
Maps
✓ ✓✓
User Experience, User Interface Design,
web photography and image
compression using Adobe Creative Suite
✓
SEO strategy, analytics and reporting ✓✓ ✓
Content Strategy and High Level technical
and strategic consulting ✓ ✓
Data management, including reporting,
import, and export of data ✓✓✓ ✓
8 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
PROJECT MANAGEMENT
EXAMPLE PROJECTS
Metrolink (MetrolinkTrains.com)
●Website redesign and development
●Ongoing web maintenance
Disney Entertainment & Resorts
●Web Application development
●Ongoing support & maintenance
The Toll Roads
●Web and digital support
●Ongoing support & maintenance
Ultimate Ears
●Web Application development
●Ongoing support & maintenance
Leslie Ayala, PMP
Senior Project Manager, Irvine Office
10 years at Web Advanced
Leslie is 80% committed to other Web Advanced accounts, and can
dedicate 20% of her time to EVWD
EXPERIENCE
Leslie has been a project manager at Web
Advanced since 2013. She has served as
primary project manager for a variety of
key accounts including Metrolink, Disney,
The Toll Roads, and many others. Leslie is
very detail oriented and has consistently
kept projects on-time and on-budget for
Web Advanced. Leslie graduated from San
Francisco State University with a Bachelor
of Science in Business Administration
with a concentration in Computer
Information Systems and has a M.S. in
Instructional Technology from National
University.
PROJECT TASKS
●Primary point of contact
●Timeline development
●Resource and budget management
●Scope management
●Risk management
●Day-to-day task coordination and
sprint management
9 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
CREATIVE & STRATEGIC PLANNING
EXAMPLE PROJECTS
Metrolink (MetrolinkTrains.com)
●Website redesign and development
●Ongoing web maintenance
OCTA (OCTA.net)
●Website redesign and development
●Campaign microsites
●OC Go UX/UI
The Toll Roads
●Web design and digital services
●Strategic recommendation
●Creative direction and campaign
concepts
Andrew McLendon
Chief Creative Officer, Irvine Office
22 years at Web Advanced
Andrew is 85% committed to other Web Advanced accounts, and can
dedicate 15% of his time to EVWD
EXPERIENCE
A talented artist and accomplished web
design professional, Andrew joined the Web
Advanced team in 2000 as the company’s first
employee. Leading Web Advanced’s design
team as the company’s Chief Creative Officer,
Andrew has overseen the design of more than
200 web projects over the past 20 years,
including Metrolink, OCTA, Pacific Surfliner,
The Toll Roads, and Rio Metro. Andrew
graduated from UC Irvine with a Bachelor of
Studio Arts.
PROJECT TASKS
●Discovery Interviews, Analysis and
Documentation
●User Experience: Sitemap Development,
Wireframes, User Flows
●Creative Strategy and translate the
brand to a modern web implementation
●Collaborate with Senior Art Director on
look & feel, homepage, and template
design
10 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
DEVELOPMENT & ENGINEERING
EXAMPLE PROJECTS
Metrolink (metrolinktrains.com)
●Planned technology roadmap to
implement entire site in 6 month time
period
●Integrated Xerox/Conduent ticketing
with new website
●Episerver expert and resource for
internal and vendor team
●Implemented complex development
goals alongside team to meet project
deliverables
Orange County Transportation Authority
(OCTA.net)
●Technical Architecture to ensure OCTA
is on forefront of technology
●Spearheaded ensuring mobile devices
are 1st class citizens for OCTA
Pacific Surfliner (pacificsurfliner.com)
●Developed cost effective CMS and
hosting strategy for initial PS website
●Technical considerations for choosing
Episerver CMS as next CMS
Adam Bonner
Chief Technology Officer, Minneapolis Office
22 years at Web Advanced
Adam is 85% committed to other Web Advanced accounts, and can
dedicate 15% of his time to EVWD
EXPERIENCE
Adam co-founded Web Advanced, after
teaming up with Vic Liu. Since the company’s
founding, Adam has led and managed the
company’s well-respected development team
as Web Advanced’s CTO. Adam received a
Bachelor of Science degree in Information and
Computer Science from UC Irvine.
PROJECT TASKS
●Technology Architecture and Planning
●Translate business objectives into cost
effective technology solutions
●Work with other vendors to ensure new
systems integrate fully with solution
●Work with the development team to
ensure highest standards in delivered
work
●Ensuring the ASP.NET and C#
infrastructure is up to date
●Working with development teams on
frameworks for Javascript, HTML5 and
CSS
11 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
DEVELOPMENT & ENGINEERING
EXAMPLE PROJECTS
Metrolink (metrolinktrains.com)
●CMS expert and resource for internal
and vendor team
●Implemented complex development
goals alongside team to meet project
deliverables
Toll Roads
●On-going web and database
development support
●Spearheaded migration from Drupal to
Umbraco based system
●Leadership for extending and working
with Umbraco
●Continuing consulting and support for
security patches and updates for
Umbraco
Tim Affeldt
Technology Manager, Irvine Office
3+ years at Web Advanced
Tim is 85% committed to other Web Advanced accounts, and can
dedicate 15% of his time to EVWD
EXPERIENCE
Tim has over 10 years experience in software
and web development. Specifically, having
worked for 9 years as senior developer for a
large medical device company, building
cloud-based web applications and iOS mobile
sales application. Tim graduated from Cal
State University, Long Beach with a Bachelor
of Science degree in Computer Science.
PROJECT TASKS
●Technology Architecture and Planning
●Work with the development team to
ensure highest standards in delivered
work
●Ensuring the ASP.NET and C#
infrastructure is up to date
●Working with development teams on
frameworks for Javascript, HTML5 and
CSS
●Consulting on best practices for CMS
implementation and extension
12 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROPOSED STAFFING
DEVELOPMENT & ENGINEERING
Delane Frear
Front-end Developer | Web Advanced Irvine Office | 5+ years at Web Advanced
Delane has over 8 years of experience in the design, code, test, and deployment of
interactive elements for websites and mobile applications using a wide variety of
industry standard technologies such as JavaScript, Angular, and HTML/CSS. He
has experience with transit projects by completing work for Metrolink as well as
OCTA and Rio Metro. Delane is 85% committed to other Web Advanced accounts,
and can dedicate 15% of his time to EVWD
Eric Cho
Back-end Developer | Web Advanced Irvine Office | 5+ years at Web Advanced
Eric has over 10 years of experience developing websites using middleware and
database languages. Eric is proficient in .NET/MVC and SQL Server, both of which
will be utilized for ongoing support and maintenance. Eric graduated from UC
Irvine with a bachelor’s degree in Computer Engineering. He is an expert at C#
and ASP.NET and has experience in developing with the Umbraco CMS.
Eric is 85% committed to other Web Advanced accounts, and can dedicate 15% of
his time to EVWD
13
QUALIFICATIONS AND WORK PLAN
Qualifications, Case Studies, and Clients
1.Company Overview
2.Case Studies
3.Work Plan
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
14 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
COMPANY OVERVIEW / BACKGROUND
Web Advanced is a 22-year-old, privately held company. We are an S Class Corporation
incorporated in the state of California in June 2000. We are an award-winning digital agency
focusing on strategy, creative, and development.
Web Advanced is in a good financial situation with strong cash flow and balance. Web
Advanced has never declared bankruptcies and no plans for acquisition.
EMPLOYEE BREAKDOWN
Web Advanced has 12
full-time employees, 3
full-time contractors (2
designers, 1 developer), and
access to another 8
contractors for copywriting,
photography, videography,
and other related services.
12 3 8
Full-time
employees
Full-time
contractors
Part-time
Contractors
REVENUE INFORMATION
●2018 Annual Sales: $2.4m, $1.80m from website design (0.6m from SaaS Product and
Mobile Projects)
●2019 Annual Sales: $2.5m, $1.90m from website design (0.6m from SaaS Product and
Mobile Projects):
●2020 Annual Sales: $2.0m, $1.40m from website design (0.6m from SaaS Product and
Mobile Projects) - Covid-19 impacted our professional services business significantly
15
CASE STUDIES
Orange County Transportation Authority | OCTA.net
91 Express Lanes | 91expresslanes.com
The Toll Roads | thetollroads.com
Metrolink | MetrolinkTrains.com
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
1
2
3
4
16 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
OCTA
OVERVIEW
Orange County Transportation Authority has
partnered with Web Advanced since 2014 to
reimagine and improve octa.net.
In addition to a complete overhaul of the user
experience, we have provided ongoing
website design, development, and support to
keep OCTA’s website at the forefront of
transit authorities by maximizing its
appearance and performance.
At present, the Web Advanced team is
migrating the OCTA.net website from Ektron
to Umbraco. Expected launch is April 2023.
REFERENCE
Ryan Armstrong
Marketing and
Communications Manager
(0) 714.560.5834
rarmstrong@octa.net
WEBSITE
OCTA.net
TIME PERIOD
July 2014 - Current
CASE STUDY
April 2023 launch
17 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
ORANGE COUNTY TRANSPORTATION AUTHORITY (OCTA)
REDESIGNED WITH ORANGE COUNTY RIDERS AND COMMUNITIES IN MIND
The Orange County Transportation Authority (OCTA) is the county transportation planning
commission, responsible for funding and implementing transit and capital projects for a
balanced and sustainable transportation system. Web Advanced redesigned the entire
navigation interface and created a fresh look & feel while also migrating the CMS platform
from Ektron to Umbraco.
After
HOMEPAGE REDESIGN
Before
OCTA WEBSITE REDESIGN
18 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
ORANGE COUNTY TRANSPORTATION AUTHORITY (OCTA)
OCTA WEBSITE REDESIGN
ACCESS TO TRANSIT RIDER TOOLS
OCTA’s suite of powerful rider tools is now
collected for easy access at the top of the
homepage. Key features include the Trip
Planner, Routes & Schedules, Arrivals, Fares
and Rider Alerts.
DISCOVER MORE WAYS TO TRAVEL
OCTA’s variety of available transit modes are
showcased directly on the homepage in
order to build awareness and provide quick
access to how-to ride information.
IMPROVED PAGE ORGANIZATION
As an example, the original “Getting
Around” dropdown could display up to 40
pages at one time: comprehensive yet often
overwhelming. The new version is simpler
to scan and efficiently guides you to transit
modes and rider tools.
SIMPLIFIED MOBILE NAVIGATION
On mobile, the main navigation only goes
one level deep - which means no getting
lost in tiers of nested subdirectories.
Instead many pages will contain an
embedded and expandable sub-menu.
19 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
ORANGE COUNTY TRANSPORTATION AUTHORITY (OCTA)
OCTA WEBSITE REDESIGN
LARGER FONTS, IMPROVED CONTRAST
Larger font sizes assist with readability on
desktop screens and smaller mobile
devices. Especially on mobile, this results in
an improved experience when using the
OCTA website while using transit modes and
being on-the-go.
ACCESSIBLE COLORS AND TEXT
Colors have been selected to meet WCAG
Grading AA color contrast guidelines.
Using text on top of photography and
images is avoided.
REORGANIZED COLLECTION OF
PROJECTS AND PROGRAMS
In addition to public transit, OCTA
continually manages a large variety
of programs and projects which
shape the local community. The
new website makes it easier than
ever to discover OCTA’s impact on
freeways, streets and roads, transit
and the environment.
20 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
CMS MIGRATION TO UMBRACO
OCTA.net’s CMS transition from Ektron to Umbraco has resulted in the creation of a large and
robust library of repurposable content components. These configurable components combine
in ways that allow us to build complete sets of pages quickly and efficiently, resulting in
decreased development time and a more consistent user experience between varying
categories of pages. The screenshots below show examples of how we documented each
component’s responsive behavior at each device size / breakpoint.
ORANGE COUNTY TRANSPORTATION AUTHORITY (OCTA)
OCTA WEBSITE REDESIGN
21 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
ORANGE COUNTY TRANSPORTATION
AUTHORITY (OCTA)
COMMUNITY
OUTREACH:
OC STREETCAR
INFORMING THE PUBLIC DURING A
MULTI-YEAR PROJECT
OC Streetcar is a light rail project designed to
increase transportation options and provide
greater access along its 4.15-mile route
between downtown Santa Ana and Garden
Grove. Less traffic congestion and parking
hassles means locals and visitors can easily
access everything this vibrant community
has to offer.
Web Advanced created a highly visual
microsite to introduce the project and place
emphasis on business growth, community
benefits, and transparency of information.
Users are invited to explore each stop along
the OC Streetcar route within a customized,
live map. There is a page dedicated to
Construction, featuring the project’s live
Twitter feed, the latest Construction Notices,
and the Project Schedule. The primary
call-to-action is for users to Stay Connected
and receive automatic construction updates.
22 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
ORANGE COUNTY TRANSPORTATION
AUTHORITY (OCTA)
COMMUNITY
OUTREACH:
OC GO PROJECTS
BETTER INSIGHTS WITH A POWERFUL
NEW TOOL
Working with project managers at OCTA,
Web Advanced designed and developed
an interactive informational overview of
all OC Go projects and programs,
including list, map, and schedule views
with filter and sort capability to increase
transparency and ease of locating
project information.
The new tool is fully integrated within the
Ektron content management system, so
that non-technical users can easily
update, add, and remove programs. This
functionality allows for more regular and
timely updates to all OC Go projects
across categories.
Mobile Responsive Project Schedules
23 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
91 EXPRESS LANES
REFERENCE
Jacqueline Moon
Digital Marketing
Specialist, Senior
Orange County
Transportation Authority
714-560-5902
jmoon@octa.net
WEBSITE
91expresslanes.com
TIME PERIOD
Jan 2021 - Jan 2022
OVERVIEW
The 91 Express Lanes is a four-lane, 18-mile
toll road built in the median of State Route 91.
It is jointly managed by OCTA and the
Riverside County Transportation
Commission. Web Advanced redesigned and
developed the public-facing marketing
website within Umbraco CMS.
In addition, we collaborated with the team
responsible for the customer login area. Our
role was to provide user experience and
interface design for key pages such as the
customer account dashboard, “Pay a Toll
Violation” flow and Account Sign-up.
CASE STUDY
24 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
91 EXPRESS LANES
WEBSITE REDESIGN:
MARKETING WEBSITE
MODERNIZING THE BRAND’S DIGITAL
PRESENCE WITHIN A COMPREHENSIVE
REDESIGN EFFORT.
The 91 Express lanes project was a major
redesign and development effort.
KEY CHALLENGES
●Lean UX/Design: The project needed
to feel fresh while utilizing existing
content and assets. We modernized
the brand’s digital presence by
applying flat colors, large typography,
and improved content hierarchy. The
updated experience guides users to
sign-up by increasing comprehension
of the benefits and how-to’s of driving
the 91 Express Lanes. We also
re-formatted existing content to
improve the browsing of key pages
such Account Plans, Toll Schedules,
Road Closures and Traffic Data.
●Project Management: Web Advanced
gathered feedback from sources
across the OCTA and RCTC teams
and managed change requests on a
tight schedule up until the time of
launch.
25 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
91 EXPRESS LANES
WEBSITE REDESIGN:
ACCOUNT LOGIN
DESIGNING A MODERN ACCOUNT LOGIN
EXPERIENCE FOR TOLL CUSTOMERS
In collaboration with the technology firm hired
to provide the account management platform,
Web Advanced redesigned the user interface
and style guide for the pages and user flows
housed within the login area.
As as a result of this experience and our work
with The Toll Roads, we are very familiar with
the complexity that users face when managing
multiple vehicles and transponders within an
account. We built a modern, user-friendly
dashboard which assists in managing these
account details along with the tracking of toll
payments and toll trips.
The reconciliation of violations is another
important goal of the 91 Express Lanes
website. We collaborated on a user flow which
assists with the identification, payment, and
contestation of past and current violations. We
understand the importance of leveraging web
user flows to complete complex business
goals such as reducing call volume and
supporting the user’s ability to maintain and
manage their own recurring account actions.
26 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
THE TOLL ROADS
REFERENCE
Lori Olin
Director of External &
Internal Communications
(0) 949-754-3419
lolin@thetollroads.com
WEBSITE
thetollroads.com
TIME PERIOD
July 2018 - Current
OVERVIEW
The Toll Roads make up over 20 percent of
Orange County’s major thoroughfare highway
system.
Web Advanced has served as web vendor for
The Toll Roads for the past 5 years, providing
monthly maintenance, including content and
layout updates, accessibility improvements,
updates to maps and rates, server
maintenance and more.
We also have supported communication of
significant changes, such as the elimination
of Express Account, transition to FasTrak and
the introduction of a new sticker transponder.
CASE STUDY
27 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
THE TOLL ROADS
EASE OF EDITING
The Toll Roads staff are able to quickly and easily edit the site by logging into the Umbraco
CMS Admin portal. Edits are automatically put within the overall site style and editors do not
need to know HTML for most tasks that they undertake within the system.
LONG-TERM SCALABILITY
The Umbraco CMS is a forward thinking, .NET based CMS that positions The Toll Roads well
for future updates and changes. It has an active development team that continues to fix bugs,
resolve security issues, and produce new features to keep up with innovation on the web.
COST EFFECTIVE WITH ENTERPRISE SUPPORT
Umbraco is Open Source software, which means there are no annual license fees just to have
the website up and running. At the same time, there are also support contracts available, if the
Toll Roads team needs additional assistance in the future.
WORKFLOWS AND REPORTING
Support for both workflows and reporting on activity within the Umbraco CMS is built into the
CMS and can be enabled and customized for the Toll Roads team as needed during CMS
configuration.
The Toll Roads website was updated in early 2022 to run on Umbraco, after
migrating the entire site and all functionality from the Drupal CMS. The Web
Advanced team undertook a period of discovery to ensure that the new site used
Umbraco features and we broke out each page with all of the “Doc Types”
(reusable components) that would be used on that page.
FULLY INTEGRATED UMBRACO EXPERIENCE
28 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
THE TOLL ROADS
TOLL CALCULATOR
A BETTER PLANNING EXPERIENCE
Web Advanced designed and developed a toll calculator so travelers can estimate charges by
selecting their desired toll road, entry and exit points, and vehicle type. A full-width page layout,
larger map, and clean UI allow users to easily understand their estimated charges. The new
experience also encourages users to sign up for FasTrak by showing their potential savings.
Expected Launch 2024
29 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
METROLINK TRAINS
REFERENCE
Sabrina Davis
Senior Manager, Marketing &
Digital Programs
(0) 213-452-0324
DavisS@scrra.net
WEBSITE
Metrolinktrains.com
TIME PERIOD
Dec 2016 - Current
BUDGET RANGE
$200,000-$245,000 per year
OVERVIEW
Southern California's Metrolink is the nation's
3rd largest commuter rail system. In working
on their website, we primarily focused on two
audiences: daily commuters and first-time
riders. After reviewing the results of online
surveys, analytics, and stakeholder
interviews, it was clear that all riders who visit
the Metrolink website are predominantly
motivated by two thoughts: "When is the next
train?" and "Is my train on time?"
CASE STUDY
30 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
METROLINK TRAINS
RIDER TOOLS: HOW FULL IS MY TRAIN?
The page lists previous train rides and their
percentage capacities. Below 30% is noted
as “plenty of room for social distancing.” If
more than 30% of the train was full, the app
indicates that there was less room for social
distancing.
Web Advanced provided project
management, user experience, visual design,
and development services. The team
assisted in re-shaping a large volume of data
into a visual, user-friendly format within a 1.5
week turnaround time.
ENABLING SUCCESSFUL SOCIAL
DISTANCING
Metrolink and Web Advanced collaborated
on a digital tool to share the peak occupancy
rate of trains with riders. Using this feature,
riders are able to choose trains based on
how much room is anticipated for social
distancing.
31 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
METROLINK TRAINS
TRAIN SCHEDULES
WEB FRIENDLY SCHEDULES
Located in Southern California, Metrolink is
the nation's 3rd largest commuter rail system
with 2.9 million train miles per year. Train
timetables are densely packed train numbers,
times and stations. The sizable volume of
rows and columns can present a challenge
when translating to a responsive website.
We collaborated with the Metrolink team on a
solution that would offer users two methods
of accessing train schedules.
Schedules by Train Line
Train line schedules are divided into three
separate mobile responsive tables and
stacked - one each for Weekdays, Saturdays,
and Sundays.
Station to Station (shown on the right)
Users can use this feature to plan an itinerary
between two Metrolink stations. We applied
a user interface similar to the commercial
airline industry - familiar to anyone who has
browsed flight schedules.
32
METROLINK TRAINS
LIVE TRAIN TRACKER FOR
DAILY COMMUTERS
REAL-TIME UPDATES FOR RIDERS
User research conducted for the Metrolink website
indicates that many commuters are simply
wondering, “Where’s my train?” To address that
question, Web Advanced created a Train Tracker
which allows users to locate their trains by route,
train number, or station.
We worked with a third-party vendor to collect and
represent data from Metrolink’s Positive Train
Control system on map and list views of active
trains, populated with real-time GPS information.
For mobile delivery, Web Advanced leveraged client
insights to streamline which data is presented and
how, providing a smooth and clutter-free browsing
experience.
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
33
WORK PLAN & EXPERIENCE
Milestones
Client, Project & Billing Management
Experience
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
1
2
3
34 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
PROJECT MILESTONES
WORK PLAN
Gather Business Requirements
Understanding EVWD's Needs
●What business goals and objectives is EVWD looking to achieve?
●How will EVWD define the success of this project?
Stakeholder Interviews
●Community Feedback Survey / Focus Group
●Conduct Interviews of the District’s Internal Content Contributors
●Create Stakeholder report: Summary of Stakeholder type, the core functions they use
the website for, and their suggestions/recommendations
Develop User Profiles
●Identify User Personas
●Create User Stories
Existing Content Review
Page Assessment
●Create visual sitemap of eastvalley.org
●Itemize core website functions
●Work with EVWD to determine status of content and functionality: Keep / Remove /
Merge
Current Analytics Review
●Review Google Analytics to determine: Top pageviews, popular search terms, pages
with least page views, device usage
ADA Analysis
●Review website content that will need to be updated when transitioning to a new CMS.
Examples may be images with text, pdfs, diagrams.
Phase 1: Discovery
35 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WORK PLAN
Industry Website Comparison / Best Practices
Competitive Benchmarking
●Perform competitive benchmarking on specific website areas based on the learnings
in "Gather Business Requirements" (Navigation, Online Services, etc.)
Technology Deck Review
Current Technology
●Assess the current technology used to run and manage the EVWD website
●Document all 3rd party API's and connections used by the existing EVWD website
●Identify internal requirements that may be in place for technology usage (on-site
hosting vs. remote hosting, open-source vs proprietary, cost limitations, etc.)
CMS Assessment
●Using the information learned in the previous deliverables, identify at least 3 CMS
platforms that will meet the needs of EVWD
●Deliver a ranking of proposed platforms to assist EVWD with internal scoring/selection
Web Hosting Assessment
●What are the technical specifications for a new website to be built using the CMS
decided in the previous deliverable. (What type of server, hosting, technology, etc. will
be required)
●Create CMS Procurement document outlining estimated cost and hosting
requirements of the selected CMS
Website Plugin Assessment
●Based on the previous decisions what plug-ins/extensions, if any, will be used
Phase 1: Discovery (continued)
36 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WORK PLAN
User Experience
Sitemap Development
●Create final sitemap with global navigation based on learnings from Phase 1
●Define custom templates for accommodating the variety of page content
Wireframe Creation
●Discuss content requirements of key pages
●Categorize content as requiring new, edited, or existing copywriting and images
●Create wireframes for each of the page templates and global navigation system
Visual / User Interface Design
Creative Strategy & Design
●Create designs based on approved wireframes
●Provide an example Adobe XD prototype of global navigation
Prep for Page Development
●Define global elements such as header styles, form elements, iconography and colors
within a documented style guide
●Design repurposable page components at all responsive breakpoints
Phase 2: Design
Specifications
Block / Document Type Analysis
●Based on the approved designs, determine what reusable blocks / document types will
be created within the selected CMS (see Toll Roads and OCTA case studies for more
information)
Phase 3: Development
37 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WORK PLAN
Back End Development
Content Management System Setup
●Set up hosting environment
●Install selected CMS and Plug-ins
Custom Development
●Determine what CMS features to use for reusable components (dropdowns, text entry
areas, etc), and lay out development approach based on design (see “Document Types”
page later in this proposal for more detail)
●Build backend for reusable blocks / document types
●Setup and configure site search
Front End Development
Setup Global Styles and Navigation
●Translating the style guide to code and integrating selectable font styles and colors
into CMS editing tools
●Implement into an extensible style system that allows adding features later
●Implement global top and bottom navigation template
Component Development
●Based on available CMS concepts, ensure that components are flexible and can be
reused in different ways
●Coordinate with backend development to ensure an easy-to-use admin experience
●Translating designs to code and building their responsive behavior
Page Layout and Initial Page Creation
●Create styling supporting overall page layouts (after components are added)
●Develop initial pages to provide examples for later content entry using components
Third-party Tools
●Setup of Google Analytics and other 3rd party tools as needed
Phase 3: Development (continued)
38 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WORK PLAN
Content Migration
Content Entry & Training
●Online 1 hour training session on new CMS Environment
●EVWD and WA will work together to create new pages to migrate content to the new
CMS
QA & Testing
Accessibility Review
●ADA Review
●Run PowerMapper (Automated Testing) on site
Desktop/Mobile Testing
●Test all site functionality
●Desktop - Cross Browser Testing
●Mobile - Cross Browser Testing
Launch
Deployment
QA & Testing
●Scheduled Server Maintenance
●Scheduled CMS Updates
●Updates and implementation of new functionality as requested by EVWD
Phase 4 - Production & Implementation
Phase 5 - Website Maintenance
39 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
SERVICES & EXPERIENCE
CLIENT, PROJECT, & BILLING MANAGEMENT
Ongoing Management
Leslie Ayala will continue to be the assigned
Senior Project Manager to EVWD in
managing new, ongoing and regularly
scheduled maintenance:
●Resource management - task needs,
allocations and weekly assignments
●Task management - timeline,
schedule and execution
●Monitor and oversee activities, tasks
and deliverables
●Risk management and contingency
planning
●Communication and regular status
updates
Weekly Check In Meetings
Consistent communication between Web
Advanced and EVWD team is enabled by
recurring meetings. These meetings are an
opportunity to capture new tasks, determine
priorities, and report on progress.
Performance Dashboard Updates
Update the performance dashboard on a
monthly basis.
Digital Collaboration
Web Advanced and EVWD will continue to
use our online collaboration tool at
http://my.webadvanced.com. This tool
allows both teams to access documents,
designs, files, as well as updated project
status, tasks, as well as provide feedback
and approval.
Billing Management
All Web Advanced employees track their
time to Client/Project/Task. This allows
Web Advanced to submit timely and
accurate detailed invoices.
40 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
SERVICES & EXPERIENCE
TECHNOLOGY
EXPERTS IN UMBRACO CMS
Web Advanced has implemented Umbraco CMS over the past 3 years on multiple public
agency websites. After reviewing all requirements and the content of many of the current
public agency websites, we believe it’s the best qualified and most cost effective option for our
clients. Umbraco provides both a very low cost of ownership with the ability to get direct
support from Umbraco, in case Web Advanced is not available in the future.
ONGOING CUSTOMIZATION AND FUNCTIONALITY
We have been able to customize the functionality of the Umbraco platform to maintain a
usable, high performing, and mobile responsive website with the ongoing development of
custom Doc Types and optimization of the site’s appearance, functionality, and accessibility.
See the following pages for more information on how we do this.
TEAM EXPERIENCE
Web Advanced has a strong team of 5 developers with front and back-end experience and
understanding of the development of Umbraco, as well as a library of best practices and
documentation related to working with the CMS. We can quickly leverage our past experience
to recommend the most effective solution for EVWD.
DIGITAL AGENCY PARTNERS
Web Advanced is a Digital agency partner with Umbraco as well as many other CMS
companies such as Episerver, Wordpress, Magento, and many other open source
CMS/ecommerce software providers.
41 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
EXPERIENCE: TECHNOLOGY & SPECIAL
PROJECTS
WORK PLAN
Payment solutions experience
Web Advanced has worked closely with a number of agencies to understand their payment
workflows, and has the knowledge to help ensure the solution is correctly implemented.
‘
Our design team has worked closely with our front-end and back-end developers, including
both Eric Cho and Delane Frear, to implement an easy to use and technically sound platform.
Eric and Dan’s experience with .NET and front-end (respectively) development and working
with the Metrolink and OCTA accounts will assist with future integration that EVWD may want
to undertake with regard to payment solutions.
While the scope for this website does not include a specific request for assisting with
improvements to the full payment workflow, Web Advanced always tries to look at the key user
actions on websites. A key action for EVWD would be account login and payment, so we would
ensure that the path to these actions is as straightforward as possible.
For other clients, we have also (outside this scope) provided User Experience and Design
recommendations for the payment provider to enhance the payment portal and reduce
customer service calls.
Custom Development Expertise
Many Web Advanced projects include follow on phases that add additional functions that were
not part of a base system. As an agency, we pride ourselves on having skilled developers in the
US that can work with our clients to develop cost effective solutions moving forward, after the
initial development is complete.
Even if another agency is chosen for future work, or an in-house team extends the initial work
that Web Advanced does, the fact that we often extend our own work means that the website
will be well positioned to be extended and not a “dead end”.
42 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
EXPERIENCE: CONTENT MANAGEMENT
SYSTEM
Highly Reusable CMS Components
●Each page is made up of reusable components, ensuring that the EVWD team can
implement new pages quickly and easily in the CMS. Every element of the site is directly
editable by the EVWD team, while remaining within the Style Guide.
●The close working relationship of the Design and Development teams ensures that
these components all work seamlessly together.
Accessible Websites
●By leveraging the CMS capabilities of Umbraco, we can help ensure that new pages and
content remain accessible, meeting government requirements
WORK PLAN
HOMEPAGE WHICH PLAN IS RIGHT FOR ME?
Recent Umbraco Project: 91 Express Lanes Redesign (February 2022 launch)
43 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
WEB DESIGN & DEVELOPMENT SERVICES
DOCUMENT TYPES
●Document types would be split into 3 main types:
○“Simple” document types - Consist of just fields with no custom logic
○“Medium complexity” document types - Some custom logic required for the view
and/or minimal JavaScript required.
○“High complexity” document types - Requires extensive custom coding on both
the view and back-end service and/or extensive JavaScript code required. Also
includes searchable/filterable/paged lists/collections of data.
Document Types are the building blocks of the Umbraco CMS. Web Advanced will create a
library of document types that can be used by CMS users to easily develop additional pages on
the EVWD website. These Doc Types will be identified by Web Advanced during page
development.
Examples:
Simple: Image with Mobile alternate.
Medium Complexity: Link + Content List
High Complexity: Video with Playlist
44 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
Quality Assurance is a process Web Advanced uses in order to identify the correctness,
completeness, and quality of a developed website. This process is completed by a
combination of the web developers on the project as well as other team members who are are
in a position to view the work through a completely unbiased lens.
●Content and data checking and verification HTML/CSS testing and compliance test
●Module testing (ASP.NET, Umbraco DocType, etc), audit and access verification
●System integration testing
●Platform integration and security checking Accessibility and compliance check
●Asset organization and naming convention check
Note: Any devices or browsers not listed above that require testing will need to be scoped
separately. Internet Explorer will not be supported as it is past End of Life from Microsoft.
MOBILE BROWSER COMPATIBILITY
Testing is conducted on actual (as opposed
to simulated) devices.
●iPhone X, iPad
●Samsung Galaxy S9
●Google Nexus tablet
DESKTOP BROWSER COMPATIBILITY
●Chrome
●Safari
●Firefox
●Edge
QUALITY ASSURANCE
WORK PLAN
45
TIER 1: USERTESTING.COM
We will watch users interacting with the website to gather their viewpoint on the brand
communication, the utility of the website and, unforeseen user experience considerations. A
pool of testers that match demographics criteria will be recruited from usertesting.com and
presented with specific task models and questions with all interactions documented across
video.
●Deeper insights and give customer a real voice
●Validate assumptions
●Optimize messaging
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
Get videos of real people speaking their thoughts as they use your website.
The goal of Usability Testing is to better understand how real users interact with your website
and to improve the user experience based on the results.
TIER 2: SOURCING OVER SOCIAL MEDIA
Source real users by reaching out over social media
and/or with a message + incentive on the website.
Schedule time with the volunteers over a screen sharing
platform (Zoom.us), provide them with a series of tasks,
record all actions and follow-up conversations.
TIER 3: IN-PERSON USER TESTING
Source real users and conduct live user testing at a local
Los Angeles or Orange County testing facility (such as
Adler Weiner) with professional recording and viewing
equipment.
USER EXPERIENCE: USABILITY TESTING
WORK PLAN
46 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
SERVICES & EXPERIENCE
Automated Scan
We begin by dynamically scanning the
accessibility status of your entire site.
This efficient scan reviews thousands
of lines of code and complicated
multi-screen interactions, resulting in
the collection of massive amounts of
relevant data.
Manual Review
While automated scans may reveal
technical corrections, the ultimate
experience of using the website must
align with real users’ expectations. We
manually check interactions to better
align with how persons with
disabilities use the web.
ADA/ACCESSIBILITY: OUR APPROACH
HOW WE MEET ACCESSIBILITY CRITERIA
Our specially trained team has experience in implementing accessibility best practices
across new websites that are accessible upon launch as well as retrofitting existing
websites. We efficiently test by using both automated and manual scans after the initial
development of any new page or feature.
Case Study - Toll Roads Remediation
Web Advanced assisted with a complex remediation of the
existing Toll Roads website, working in concert with Criterion to
ensure a fully accessible end result. We’re also applying all
learning to the updated Umbraco site.
47 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
SERVICES & EXPERIENCE
NVDA Screen Reader
NVDA allows blind and
vision impaired people
to access and interact
with the Windows
operating system and
many third party
applications.
Axe Testing
Accessibility checker
for WCAG 2 and Section
508 accessibility.
Allows our developers
to quickly discover
accessibility defects by
using the axe Chrome
extension.
ADA/ACCESSIBILITY: TOOLKIT
PowerMapper
SortSite checks sites
against W3 WCAG
accessibility standards,
and compliance with
Section 508 of the
Rehabilitation Act.
We understand that CMS editors are not trained HTML or
accessibility experts. We develop our sites and CMS systems
to help them achieve beautiful and accessible text, images,
and documents without relying on our team. This enables
governance policies to remain focused on organizational best
practices, leading to easier training and reduced compliance
issues.
EASILY CREATE ACCESSIBLE CONTENT THRU EKTRON
INCREASED ACCESSIBILITY TESTING CAPACITY
Our front-end development team’s efforts are supported by a comprehensive testing
toolkit to ensure full coverage for website accessibility testing and compliance. While
user testing is the only guaranteed method to get a full picture of a website’s
compliance level, these tools allow us to automatically evaluate for potential issues.
48 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
GENERATING SITE TRAFFIC:
SEO + SEM STRATEGY
SEO strategy is a methodical approach to achieving search engine optimization results with a
series of calculated steps. The process can be lengthy but is ultimately successful in
generating relevant site traffic, improving conversion rates and influencing search rankings.
1. TECHNICAL SEO
Technical SEO refers to site optimization
for search engines to crawl and index
your site. The actions in this core SEO
pillars cover sitemaps, linking, and
keyword research. We also enable fast
page load to increase visitor retention.
2. ON-PAGE OPTIMIZATION
On-page SEO refers to the optimization
of title tags, content, internal links and
URLs. It includes the editing of existing
content as well generating new content
to support conversion.
3. QUALITY OF CONTENT
Our goal is to convert your users into
potential customers - which means
offering quality content as opposed to
content which simply ranks and gets
clicks. Blog posts, articles, lists,
directories, guides, and infographics are
all examples.
4. OFF-PAGE SEO
Off-Page SEO refers to influencing
search engine and user perception of a
site's relevance and authority of its core
subject matter. This involves other
high-quality web properties promoting
or linking the website.
SEO + SEM STRATEGY IN FOUR PILLARS
SERVICES & EXPERIENCE
49 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
SERVICES & EXPERIENCE
TECHNOLOGY
TECHNOLOGY STACK DOCUMENTATION
The output of the technology platform definition in Phase 1 (see the Work Plan for more
information) will be a technical platform document that outlines the various technology
choices for the site, the intended use for each technology, and how they will work together to
create.
TECHNICAL AUDIT
Upon completion of a technical audit, we will create an inventory of the components, metadata,
and styles stored within the audited system and review priorities with EVWD in terms of what
will be retained and/or improved. An audit would be conducted for any system that we are
intending to replace and/or improve so all parties are aware of the current functionality and
changes.
ADDITIONAL CORE TECHNOLOGIES
Microsoft .NET
Developer platform for
building websites and
applications
React
A framework for
building interactive
elements.
Javascript
Core language for
front end experience
in web browsers.
MEASUREMENT SYSTEMS
ADDITIONAL INFORMATION
MEASUREMENT MODEL
As we work together, your organization’s goals are translated into a documented set of Key
Performance Indicators (KPIs). These KPIs are the top priorities that your organization will
consider when making informed decisions and measuring return on investment. The priorities
can vary from simple, such as monthly reviews of Google Analytics, to the more complex -
monitoring a strategic set of metrics that reveal shifts in user behavior. Whatever the
combination of KPIs, the model should serve the purpose of informing the organization’s next
steps to completing its goals.
MONTHLY SUMMARY REPORT
Our monthly KPI reports are custom-made for each of our clients. Information within these
monthly reports typically fall into two main categories: relevant website data and the
conclusions that we can draw from that data. In this way, key stakeholders are guided on how
to consider the quantitative results and are able to understand how we arrived at our
recommendations. The report also offers the opportunity to make adjustments to what is
being measured and, based on the findings, where to focus on optimization efforts.
INTRODUCTION
Web analytics focuses on data and reporting
but it’s important to note that the data must be
put into the context of the organization’s
overarching business goals. We gather raw
data from tools such as Google Analytics and
Tag Manager to obtain quantitative material
and then translate it to executive
summary-level insights. Initially we will identify
what is important and relevant to your
organization and ensure that reports are
presented with actionable information.
50 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
51 WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
REFERENCES
CONTENTS
1.References
52
ADDITIONAL INFORMATION
Sabrina Davis
Senior Manager, Marketing & Digital Programs
(0) 213-452-0324
DavisS@scrra.net
Ryan Armstrong
Marketing and Communications Manager
(0) 714.560.5834
rarmstrong@octa.net
Monte Traficante
Director - Marketing and Business Development, Siebert Financial
(0) 310-432-5567
mst@siebert.com
REFERENCES
WEBSITE DESIGN, DEVELOPMENT AND MAINTENANCE
Lori Olin
Former Director of External & Internal Communications, The Toll Roads
(0) 949-754-3419
loridolin@gmail.com
Allyne Clarke
Marketing Director, Rio Metro
(0) 505-724-3650
aclarke@mrcog-nm.gov